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When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset.

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck.

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about what’s actually going on; I’m here to clear it up.

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?

Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else in your company.

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today.

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent.

If you've watched the news recently, the possibility of a recession has captured everyone’s attention.

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition.

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it because online advertising, when done right, delivers outstanding results.

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more.

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. After all, is it even Christmastime if I’m not hearing sleigh bells every five minutes?

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community.

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads was already losing steam.

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product.

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.”

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a visual platform like Instagram.

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do.

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds.

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who do say it’s a digital marketing powerhouse.

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in.

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand.

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it's who they know. Every great leader has a board of directors — smart people who challenge their thinking.

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

When I started using AI, everything changed: my output, my confidence, my career.

It’s halfway through 2025— time to take the temperature on which social media trends are defining the year.

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audience, but it can get tricky when it’s time to start connecting with them.

As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances.

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent, my team was frustrated, and honestly, so was I.

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears.

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals.

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed.

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that don't get the huge parades and Hallmark TV specials.

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are.

SEO is dead, long live SEO!

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to do.

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Weren't my ideas and work supposed to speak for themselves?

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant.

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself.

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume some darn good marketing.

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter, has dramatically changed over the past few years — from leadership shakeups to shifting content policies. Yet, it remains the go-to platform for real-time commentary, breaking news, and cultural chaos.

Let’s take a moment to commiserate, marketers.

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future.

In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at.

I can't imagine any company today experiencing substantial growth without proper social media advertising.

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.