News

by rohiggins@hubspot.com (Rachael O'Higgins) on August 7, 2020 at 8:30 pm

Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don't convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won't generate the tons of leads for your sales team that you want them to.

by kcook@hubspot.com (Karla Cook) on August 7, 2020 at 7:13 pm

While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper.

by Caroline Forsey on August 7, 2020 at 7:05 pm

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole.

by cchi@hubspot.com (Clifford Chi) on August 7, 2020 at 7:04 pm

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed.

by brbecker@hubspot.com (Braden Becker) on August 7, 2020 at 7:00 pm

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application.

by edevaney@hubspot.com (Erik Devaney) on August 7, 2020 at 3:08 pm

We've all heard how important it is to make a good first impression. Show up late for a job interview?

by cchi@hubspot.com (Clifford Chi) on August 7, 2020 at 2:53 pm

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager.

by Kim Davis on August 7, 2020 at 1:58 pm

inPowered is helping brands target engaged visitors. Please visit Marketing Land for the full article.

by lkolowich@hubspot.com (Lindsay Kolowich) on August 7, 2020 at 1:00 pm

Is your professional bio as good as it can be?

by Caroline Forsey on August 7, 2020 at 1:00 pm

by Kayla Carmicheal on August 7, 2020 at 12:15 pm

Remember the "Tide Pod Challenge?" That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?

by adecker@hubspot.com (Allie Decker) on August 7, 2020 at 12:00 pm

The key to any relationship is communication.

by Rodric Bradford on August 7, 2020 at 11:33 am

What is visual commerce and how does it prove ROVI? Please visit Marketing Land for the full article.

by AJ Beltis on August 7, 2020 at 11:00 am

Nowadays, it seems like a new company is starting every hour.

by Lucy Alexander on August 7, 2020 at 11:00 am

When you're not following a plan on social media, it's easy to forget to post regularly.

by pbump@hubspot.com (Pamela Bump) on August 7, 2020 at 11:00 am

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy.

by Caroline Forsey on August 7, 2020 at 10:00 am

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

by joetting@hubspot.com (Jami Oetting) on August 7, 2020 at 10:00 am

Have you been tasked with the job of creating a request for proposal, or an RFP?

by KameronJenkins on August 7, 2020 at 12:00 am

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do? This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder. Was it a major ranking drop?: No The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5. We're going to take this path first. It was minor. Has there been a pattern of decline lasting about a month or greater? That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider […]

by Amanda Sellers on August 6, 2020 at 7:00 pm

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call.

by Greg Sterling on August 6, 2020 at 4:07 pm

The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate. Please visit Search Engine Land for the full article.

on August 6, 2020 at 2:00 pm

Reopening during and after the pandemic is fraught with challenges but laden with opportunities. For marketers, it's an ideal time to take advantage of new marketing and communications approaches to differentiate your brand for the "new normal" in your industry. Read the full article at MarketingProfs

on August 6, 2020 at 2:00 pm

Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms. Read the full article at MarketingProfs

by Kim Davis on August 6, 2020 at 1:04 pm

An update on Oracle’s offering for marketers on the occasion of Cloud CX virtual summit. Please visit Marketing Land for the full article.

by Rebecca Riserbato on August 6, 2020 at 1:00 pm

New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.

by Nancy Casanova on August 6, 2020 at 11:00 am

Pivoting from a career in broadcast journalism was a big decision for me.

by Barry Schwartz on August 6, 2020 at 7:12 am

The API is backward compatible and there are currently no changes in scope or functionality. Please visit Search Engine Land for the full article.

by Kayla Carmicheal on August 5, 2020 at 11:45 pm

A few short months ago, I discovered the beauty of webinars.

by Ginny Marvin on August 5, 2020 at 3:10 pm

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Marketing Land for the full article.

by Kim Davis on August 5, 2020 at 2:13 pm

CDP links up with consumer data partner. Please visit Marketing Land for the full article.

on August 5, 2020 at 2:00 pm

Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs

on August 5, 2020 at 2:00 pm

Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony. Read the full article at MarketingProfs

on August 5, 2020 at 2:00 pm

Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes. Read the full article at MarketingProfs

by Barry Schwartz on August 5, 2020 at 1:35 pm

Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article.

by Connor Cirillo on August 5, 2020 at 12:00 pm

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

by aechtwilson@hubspot.com (Ari Echt-Wilson) on August 5, 2020 at 11:30 am

This post is a part of Made @ HubSpot, an internal thought  leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.

by Ginny Marvin on August 5, 2020 at 10:56 am

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Search Engine Land for the full article.

by Sebastian Compagnucci on August 5, 2020 at 8:05 am

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Marketing Land for the full article.

by Kayla Carmicheal on August 5, 2020 at 8:00 am

How many times have you seen a term for something you already knew about? This probably happens a lot, right?

by Sebastian Compagnucci on August 5, 2020 at 8:00 am

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Search Engine Land for the full article.

by R0bin_L0rd on August 5, 2020 at 12:00 am

Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check them against inventory/menus, and note them down to be fulfilled. Once the system is set up, there will be no coding necessary to create a new SMS-based chatbot for a new business. Plus, that business will be able to manage key details (like incoming orders and a menu) by simply updating a Google Sheet, making all of this far more accessible than most other options. But first, some context. Some context In September 2017, as one of my first big passion projects at Distilled, I wrote a Moz blog post telling people how to make a chatbot and giving away some example code. This April, I got an email from a man named Alexandre Silvestre. Alex had launched “a non-profit effort to help the local small business owners navigate these challenging times, save as many jobs as possible, and continue to serve our community while helping to flatten the curve.” This effort began by focusing on restaurants. Alex had found my 2017 post (holy moly, content marketing works!) and asked if I could help his team build a chatbot. We agreed on some basic requirements for the bot: It had to work entirely within text message (and if the order […]

by Meg Prater on August 4, 2020 at 11:00 pm

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.

by Kim Davis on August 4, 2020 at 4:19 pm

A partnership between location data and device-based identity resolution. Please visit Marketing Land for the full article.

on August 4, 2020 at 2:00 pm

Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal--if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs

on August 4, 2020 at 2:00 pm

Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. Read the full article at MarketingProfs

on August 4, 2020 at 2:00 pm

Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl. Read the full article at MarketingProfs

by asibley@hubspot.com (Amanda Sibley) on August 4, 2020 at 11:30 am

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.

by Charles Vogl and Carrie Melissa Jones on August 4, 2020 at 11:00 am

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

by jwlee@hubspot.com (Justin Lee) on August 4, 2020 at 11:00 am

If you’ve ever came across Tim Ferris's iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income.

by Ryan Phelan on August 4, 2020 at 10:27 am

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. Please visit Marketing Land for the full article.

by Ginny Marvin on August 4, 2020 at 10:11 am

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Please visit Marketing Land for the full article.

by Kim Davis on August 4, 2020 at 9:33 am

Sitecore responds to the increased importance of digital marketing. Please visit Marketing Land for the full article.

by Ola.King on August 4, 2020 at 9:00 am

Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll ultimately want to know how your page rankings were affected, and start to explore what you can do next. In this series of Daily SEO Fix videos, the Moz onboarding team takes you through workflows using the Moz Pro tools. We help you coast through your rankings analysis to gain some actionable insights, from tracking your performance against your competitors to making impactful improvements to your pages. Don't have a community account or free trial yet? Sign up first, then book your walkthrough to chat with our onboarding team. Start your free trial Segment and sort keyword rankings One constant in SEO is that ranking positions are always changing. Some keywords tend to move around more than others, and they can be tricky to spot. Luckily, Moz Pro has a simple way to focus on these keywords. In this Daily Fix, Maddie shows you how you can sort out your keywords by ranking gains and losses, so that you can glean some insight into how to make the relevant improvements. View rankings over time and vs. competitors They say you can't manage what you don't measure. This is also true for SEO.By tracking your keywords, you can measure the impact of your SEO efforts and identify strengths, weaknesses, and opportunities to optimize your SEO.Moz Pro allows you […]

by Kathy Bushman on August 4, 2020 at 8:24 am

Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please visit Search Engine Land for the full article.

by Kayla Carmicheal on August 4, 2020 at 8:00 am

Let's say you're buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price.

by Ginny Marvin on August 4, 2020 at 7:00 am

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Please visit Search Engine Land for the full article.

by Kayla Carmicheal on August 3, 2020 at 6:15 pm

Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers?

by Rodric Bradford on August 3, 2020 at 3:03 pm

The decision-making process behind madconNYC. Please visit Marketing Land for the full article.

by Rida Khan on August 3, 2020 at 11:00 am

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.

by Ginny Marvin on August 3, 2020 at 10:01 am

It’s among several initiatives the company is working on as privacy takes center stage. Please visit Marketing Land for the full article.

by Kim Davis on August 3, 2020 at 9:57 am

News from Cardlytics, Microsoft, Adobe and NewsCred. Please visit Marketing Land for the full article.

by Kim Davis on August 3, 2020 at 9:56 am

Take our quick poll. Please visit Marketing Land for the full article.

by Barry Schwartz on August 3, 2020 at 9:31 am

And whether SEOs too obsessed with Google search ranking updates. Please visit Search Engine Land for the full article.

by George Nguyen on August 3, 2020 at 9:00 am

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Please visit Search Engine Land for the full article.

by Jean-Christophe Chouinard on August 3, 2020 at 8:00 am

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. Please visit Search Engine Land for the full article.

by Ginny Marvin on August 3, 2020 at 7:30 am

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

by pbump@hubspot.com (Pamela Bump) on July 31, 2020 at 7:30 pm

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.

by Ginny Marvin on July 31, 2020 at 3:02 pm

It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article.

by cstec@hubspot.com (Carly Stec) on July 31, 2020 at 12:15 pm

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020). 

by Rodric Bradford on July 31, 2020 at 10:16 am

The solution generates and actions real-time purchase predictions. Please visit Marketing Land for the full article.

by Robin Lord on July 31, 2020 at 9:05 am

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Please visit Marketing Land for the full article.

by Robin Lord on July 31, 2020 at 9:00 am

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Please visit Search Engine Land for the full article.

by Tim Jensen on July 31, 2020 at 8:05 am

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please visit Marketing Land for the full article.

by Ginny Marvin on July 31, 2020 at 8:00 am

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Please visit Marketing Land for the full article.

by Tim Jensen on July 31, 2020 at 8:00 am

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please visit Search Engine Land for the full article.

by Amanda Zantal-Wiener on July 31, 2020 at 2:00 am

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?"

by lkolowich@hubspot.com (Lindsay Kolowich) on July 31, 2020 at 2:00 am

Recently, a friend of mine asked me how my day was. "Busy, but productive," I replied. But what did that even mean? I suppose what I'd really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. And now that I think about it, I barely even moved. 

by willcritchlow on July 31, 2020 at 12:00 am

Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into.  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So this isn't super actionable. This is not about tactics of improving your website particularly. But I think we get some insights — they were studying kids aged 7 to 11 — by looking at how kids interact. We can see some reflections or some ideas about how there might be some misconceptions out there about how adults search as well. So let's dive into it. What do dolphins eat? I've got this "What do dolphins eat?" because this was the first question that the researchers gave to the kids to say sit down in front of a search box, go. They tell this little anecdote, a little bit kind of soul-destroying, of this I think it was a seven-year-old child who starts typing dolphin, D-O-L-F, and then presses Enter, and it was like sadly there's no dolphins, which hopefully they found him some dolphins. But a lot of the kids succeeded at this task. Different kinds of searchers The researchers divided the ways that the kids approached it up into a bunch of different categories. They found that some kids were power searchers. Some are […]

by John Hall on July 30, 2020 at 8:30 pm

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role.

by smcginty@hubspot.com (Siobhán McGinty) on July 30, 2020 at 6:15 pm

When you're thinking about investing in a product or service, what's the first thing you do? Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year, and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision.

on July 30, 2020 at 2:00 pm

Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. Read the full article at MarketingProfs

on July 30, 2020 at 2:00 pm

The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways. Read the full article at MarketingProfs

by George Nguyen on July 30, 2020 at 12:51 pm

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Please visit Search Engine Land for the full article.

by Alan K'necht on July 30, 2020 at 11:15 am

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. Please visit Marketing Land for the full article.

by Izzy Green on July 30, 2020 at 11:00 am

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services.

by Rodric Bradford on July 30, 2020 at 10:07 am

Leadsift gathers intent data, Intentsify actions it. Please visit Marketing Land for the full article.

by Abby Reimer on July 30, 2020 at 8:55 am

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. Please visit Search Engine Land for the full article.

by Barry Schwartz on July 30, 2020 at 8:53 am

Now you can debug your image license markup in the Rich Results test tool or in Search Console. Please visit Search Engine Land for the full article.

by Kayla Carmicheal on July 30, 2020 at 8:00 am

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you're like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes.

by Barry Schwartz on July 30, 2020 at 7:43 am

A quick side-by-side of Bing vs Google’s URL Inspection tools. Please visit Search Engine Land for the full article.

by Ginny Marvin on July 30, 2020 at 7:18 am

Headline one goes big in this latest Google Ads test. Please visit Search Engine Land for the full article.

by Greg Sterling on July 30, 2020 at 6:34 am

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues. Please visit Search Engine Land for the full article.

by lkolowich@hubspot.com (Lindsay Kolowich) on July 30, 2020 at 4:21 am

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

by adecker@hubspot.com (Allie Decker) on July 29, 2020 at 8:00 pm

So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.

by ahussain@hubspot.com (Anum Hussain) on July 29, 2020 at 6:43 pm

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad. Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator.

by nikki.elizabeth@gmail.com (Nichole Elizabeth DeMeré) on July 29, 2020 at 6:30 pm

Today, you and your team are expected to perform at the same level no matter where you're working from.

on July 29, 2020 at 2:00 pm

Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations. Read the full article at MarketingProfs

on July 29, 2020 at 2:00 pm

The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase. Read the full article at MarketingProfs

on July 29, 2020 at 1:00 pm

Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis--and you don't have years to retrain--here's how to handle a ... Read the full article at MarketingProfs

by Caroline Forsey on July 29, 2020 at 11:00 am

Earlier this morning, I joined a free workout class from my bedroom.