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B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry. Read the full article at MarketingProfs

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. Read the full article at MarketingProfs

As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration. Read the full article at MarketingProfs

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common. Read the full article at MarketingProfs

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well. Please visit Search Engine Land for the full article.

Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But gosh, isn't the word 'offer' so utterly vague and abstract? What the heck is a marketing offer, and what are the qualities of a good one?

When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them).

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing. Please visit Search Engine Land for the full article.

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them. Please visit Search Engine Land for the full article.

Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store. Please visit Search Engine Land for the full article.

The change comes two years after the last redesign. Please visit Search Engine Land for the full article.

In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button. Please visit Search Engine Land for the full article.

Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps. Please visit Search Engine Land for the full article.

As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices). In UK countries, the difference is even more drastic than in the U.S. as TikTok users continue to watch more video content than on YouTube. Additionally, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.

I get it, fellow marketers —sometimes, you just need the numbers.

There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Google is ending some election ads exemptions, adding new election ads serving options and changing verification requirements. Please visit Search Engine Land for the full article.

Inclusion isn’t a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it. Please visit Search Engine Land for the full article.

“The issue has been resolved and everything is now working as expected,” a Google spokesperson said. Please visit Search Engine Land for the full article.

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

Grab your free pass now and join us online, Tuesday, December 14, for SMX Build: SEO for Developers! Please visit Search Engine Land for the full article.

After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022. Please visit Search Engine Land for the full article.

Want to capture more conversions and engage more leads? You'll want to get personal. But how can marketers make this personalized approach work for their brands?

It's no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts.

Today, marketing is all about personalization.

The updated experiments workflow is currently rolling out to select advertisers. Please visit Search Engine Land for the full article.

Google is working on a fix for the ad image upload feature in Google Ads Editor. Please visit Search Engine Land for the full article.

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Please visit Search Engine Land for the full article.

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs

This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts. Read the full article at MarketingProfs

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages. Please visit Search Engine Land for the full article.

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful?

Leadership looks different for everyone.

The conversation around Bitcoin has been brewing for years but it exploded in 2017 when the stock reached $19,000. It dipped back down for a few more years until it surged in 2020 and reached new peaks in 2021.

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article.

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Please visit Search Engine Land for the full article.

People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. Read the full article at MarketingProfs

Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration. Read the full article at MarketingProfs

The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips. Read the full article at MarketingProfs

The update will take about three weeks to fully rollout, Google said. Please visit Search Engine Land for the full article.

Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?

Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.

Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know. Read the full article at MarketingProfs

Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus. Read the full article at MarketingProfs

This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore. Read the full article at MarketingProfs

Have you ever purchased something because a well-known person you admire used the product or service?

Over the past two years, we've seen a shift in the way brands promote their products or services on social media. 

Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.

2021 was a big year with advertisers, as they managed the impact of the COVID-19 crisis along with growing data privacy concerns.

With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry.

TikTok.

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.  

A great business needs a great many things in order to succeed – strong leadership, a competitive advantage, and a unique vision among them. However, one element that could make or break a business is its process (or lack thereof).

No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.

There are two types of employees – "exempt" and "non-exempt." You might've seen these terms on job postings, or heard them in conversation.

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh!

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.

Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data. Read the full article at MarketingProfs

Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council. Read the full article at MarketingProfs

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. Read the full article at MarketingProfs

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?

There's nothing worse than an ad that keeps popping up for something you'd never buy. About 39% of internet users agree, feeling that online ads aren't relevant to them. So it's no wonder that one in four people will leverage some sort of ad blocker in 2021.

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy.

KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives. Read the full article at MarketingProfs

Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring. Read the full article at MarketingProfs

This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed. Read the full article at MarketingProfs

The only constant in the world of marketing is that things are always changing.

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising.

To have winning marketing campaigns and content, you need to understand the analytics behind your strategies. Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more.

As many marketers know, the months of November through January can be the most pivotal for a business.

The past two years have been anything but consistent.

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for marketing managers who handle all marketing efforts. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide.

The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.

Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.

A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.

You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide. Read the full article at MarketingProfs

Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing. Read the full article at MarketingProfs

This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. Read the full article at MarketingProfs

Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party.

Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.

We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing.

New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing. Read the full article at MarketingProfs

Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2. Read the full article at MarketingProfs

Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on. Read the full article at MarketingProfs

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like look presentations.

In today's highly digital and connected society, it's funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees. So, what is it that has people feeling a disconnect from others and the companies they do business with? A lack of community.

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit.

People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony. Read the full article at MarketingProfs

Did you know that 90% of searchers haven't made their mind up about a brand before starting their search?

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?