Industry News
- Understanding the Impact of Google Consent Mode For Your Business in 2024by Alice Perseval on July 26, 2024 at 11:00 am
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
- Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]by Kayla Carmicheal on July 26, 2024 at 11:00 am
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
- How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]by Lucy Alexander on July 26, 2024 at 11:00 am
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
- Disruptive AI Video Trends that are Transforming Marketing in 2024by kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) on July 25, 2024 at 1:05 pm
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
- AI Experiment: Hacking HubSpot Chat to Improve the Customer Experienceby kbodnar@hubspot.com (Kipp Bodnar) on July 25, 2024 at 11:00 am
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.
- How to Create a Social Media Report [Free Template]by AJ Beltis on July 25, 2024 at 11:00 am
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
- The Ultimate Guide to Account-Based Marketing (ABM)by krbaker@hubspot.com (Kristen Baker) on July 25, 2024 at 11:00 am
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.
- When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]by cdelprincipe@hubspot.com (Curt del Principe) on July 24, 2024 at 3:47 pm
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.
- How to Use Medium: What I Learned from Writing, Publishing & Promoting on the Platformby Harshit Baluja on July 24, 2024 at 11:00 am
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place.
- How to Get More Followers on Instagram: 17 Ways to Your First (or Next) 1000by rsukhraj@hubspot.com (Ramona Sukhraj) on July 24, 2024 at 11:00 am
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal.
- Social Media Calendar Template: The 10 Best for Marketers [Free Templates]by bcoleman@hubspot.com (Basha Coleman) on July 24, 2024 at 11:00 am
Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can help.
- The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]by ttaylor@hubspot.com (Tristen Taylor) on July 23, 2024 at 11:00 am
Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.
- 6 Steps to Create an Outstanding Marketing Plan [Free Templates]by Rebecca Riserbato on July 23, 2024 at 11:00 am
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don't have a marketing plan, email schedule, or social media marketing plan template.
- 3 Ways To Improve Any Ad in Minutesby Phill Agnew on July 23, 2024 at 11:00 am
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- Behind Viral Food Brands: Do Trends Matter in CPG Design?by Cyan Zhong on July 22, 2024 at 9:00 pm
Graza. Fishwife. Brightland.
- Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VPby Caroline Forsey on July 22, 2024 at 7:48 pm
When considering who to learn from in the marketing space, one brand stands out: Liquid Death.
- 21 of the Best Free Google Sheets Templates for 2024by Caroline Forsey on July 22, 2024 at 7:47 pm
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).
- 21 Brand Style Guide Examples I Love (for Visual Inspiration)by kcook@hubspot.com (Karla Hesterberg) on July 22, 2024 at 7:45 pm
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.
- What is a Competitive Analysis — and How Do You Conduct One?by cwhite@hubspot.com (Christine White) on July 22, 2024 at 7:42 pm
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
- 35 Vision And Mission Statement Examples That Will Inspire Your Buyersby lkolowich@hubspot.com (Lindsay Kolowich Cox) on July 22, 2024 at 7:38 pm
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
- How to Write a Memo [Template, Examples & HubSpotter Tips]by Sam Lauron on July 22, 2024 at 7:25 pm
A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…)
- 13 YouTube Description Templates That Have Helped Our Videos Go Viralby esantiago@hubspot.com (Erica Santiago) on July 22, 2024 at 7:23 pm
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.
- 27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]by lkolowich@hubspot.com (Lindsay Kolowich Cox) on July 22, 2024 at 7:22 pm
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.
- 10 Creative Company Profile Examples to Inspire You [+ 12 Templates]by esantiago@hubspot.com (Erica Santiago) on July 22, 2024 at 7:11 pm
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
- 18 of My Favorite Sample Business Plans & Examples For Your Inspirationby cchi@hubspot.com (Clifford Chi) on July 22, 2024 at 7:06 pm
I believe that reading sample business plans is essential when writing your own.
- 5 Steps to Create an Outstanding Marketing Plan [Free Templates]by Rebecca Riserbato on July 22, 2024 at 7:03 pm
Do you take a good, hard look at your team's marketing strategy every year?
- How to Make a QR Code in 5 Easy Stepsby cwainwright@hubspot.com (Corey Wainwright) on July 22, 2024 at 7:01 pm
Whether I'm walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes.
- The Social Media Content Calendar Template Every Marketer Needs [Free Template]by bcoleman@hubspot.com (Basha Coleman) on July 22, 2024 at 6:57 pm
Have you been on a time crunch to create social media content?
- Pros and Cons of Community Managementby esantiago@hubspot.com (Erica Santiago) on July 22, 2024 at 11:00 am
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it's worth investing in, perhaps a quick pros and cons list will help you come to a decision.
- How to Write Content that Generative AI Search Engines Will Cite, According to Expertsby Stephanie Trovato on July 22, 2024 at 11:00 am
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).
- The Best Forum Software for Creating an Online Community in 2024by Isabelle Hahn on July 22, 2024 at 11:00 am
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.
- 27 Case Study Examples Every Marketer Should Seeby Caroline Forsey on July 22, 2024 at 11:00 am
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
- The Top 22 AI Tools for Marketersby Bryan Grover on July 22, 2024 at 11:00 am
AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.
- How to Deliver Customer Experiences That Increase Conversionsby sonia@soniaethompson.com (Sonia Thompson) on July 19, 2024 at 11:00 am
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- The Ultimate Guide to Email Design and 13 Best Practicesby krbaker@hubspot.com (Kristen Baker) on July 19, 2024 at 11:00 am
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day's analytics showed dismal open and click-through rates.
- Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leadersby kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) on July 18, 2024 at 11:00 am
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?
- The Best Free Business Budget Templates in 2024by Paige Bennett on July 18, 2024 at 11:00 am
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent.
- How to Write a Case Study: Bookmarkable Guide & Templateby brbecker@hubspot.com (Braden Becker) on July 18, 2024 at 11:00 am
Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.
- The 8 Best Free Flowchart Templates [+ Examples]by Aimee del Principe on July 17, 2024 at 11:00 am
Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector.
- The 22 Best Video Editing Apps for 2024by Sophia Bernazzani Barron on July 17, 2024 at 11:00 am
Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.
- SEO Writing: 13 Tips on Writing Blog Posts That Rank on Googleby Courtney Feairheller on July 17, 2024 at 11:00 am
I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written.
- ChatGPT for SEO: Everything We Know So Farby Anna Rubkiewicz on July 16, 2024 at 11:00 am
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).
- 50 Small Business Marketing Ideas for 2024by kboyarsky@hubspot.com (Katherine Boyarsky) on July 16, 2024 at 11:00 am
Whether you’re launching a new business or already running one, you probably already know that a small business marketing strategy with a strong online presence is essential.
- The Ultimate Guide to Community Management [According to Experts Who Do It Daily]by Alana Chinn on July 16, 2024 at 11:00 am
According to our Social Media Trends Report, 86% of social media marketers say building an active online community is crucial to a successful social media strategy in 2024.
- Color Theory 101: Color Wheels, Color Schemes, and Why Everything You Think You Know About Color Might Be Wrongby lbrowning@hubspot.com (Laura M. Browning) on July 16, 2024 at 11:00 am
When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.
- Community Management vs Social Media Management: What's the Difference?by esantiago@hubspot.com (Erica Santiago) on July 15, 2024 at 11:00 am
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.
- 7 Community Management Examples To Learn Fromby fneedle@hubspot.com (Flori Needle) on July 15, 2024 at 11:00 am
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them.
- In-House vs. Outsourced Community Management: What You Need to Knowby esantiago@hubspot.com (Erica Santiago) on July 15, 2024 at 11:00 am
As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.
- How to Hire a Community Managerby esantiago@hubspot.com (Erica Santiago) on July 15, 2024 at 11:00 am
So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.
- HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatilityby Meg Prater (she/her) on July 15, 2024 at 11:00 am
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.”
- Cannibalizationby Tom Capper on September 17, 2021 at 7:00 am
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
- Tackling 8,000 Title Tag Rewrites: A Case Studyby Dr. Peter J. Meyers on September 16, 2021 at 7:00 am
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
- How Our Website Conversion Strategy Increased Business Inquiries by 37%by Irwin Hau on September 15, 2021 at 7:00 am
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
- How to Add Products to Your Google My Business Listing, Illustratedby Miriam Ellis on September 13, 2021 at 7:00 am
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
- The Three Bosses of SEOby Ola King on September 10, 2021 at 7:00 am
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
- Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Carby Pam Aungst Cronin on September 8, 2021 at 7:00 am
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
- Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaignsby Tanuja Mahdavi on September 7, 2021 at 7:00 am
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
- How to Calculate Your SEO ROI Using Google Analyticsby Adriana Stein on September 6, 2021 at 7:00 am
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
- How to Use STAT to Find SEO Opportunities at Scaleby Cyrus Shepard on September 3, 2021 at 7:00 am
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
- The Guide to Targeted-Impact Link Buildingby Garrett French on September 1, 2021 at 7:00 am
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.