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Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple. The post Microsoft blames Google for Apple rejecting offer to buy Bing appeared first on Search Engine Land.

The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. The post Google search antitrust trial updates: Everything you need to know (so far) appeared first on Search Engine Land.

Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant. The post Reddit is removing the ability to opt-out of ad personalization appeared first on Search Engine Land.

The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance. The post TikTok launches AI-powered creative assistant to streamline ad creation process appeared first on Search Engine Land.

VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google. The post YouTube rolls out video view campaigns globally appeared first on Search Engine Land.

Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy. The post 5 useful GA4 dashboards for local SEO appeared first on Search Engine Land.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. The post The latest jobs in search marketing appeared first on Search Engine Land.

On-page SEO has the power to bring countless new visitors — and customers — right to your website.

Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush.  The post 3 tips for boosting sales with paid search promos and discounts appeared first on Search Engine Land.

Learn the far-reaching consequences of Google's changes to HowTo and FAQ rich results and actionable steps to get back on track. The post How to recover from the Google rich results shake-up appeared first on Search Engine Land.

When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts.

You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt. The post Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt appeared first on Search Engine Land.

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.

Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today's rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better.

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price.

If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more.

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships.

Celebrity brand partnerships are evolving beyond endorsements and #sponcon.

Marketing plans provide a framework to funnel customers from awareness to decision to purchase.

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website.

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out.

Even though millions quit their jobs every month, we understand that telling your boss that you're leaving the company is never an easy conversation.

Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn't enough to get meaningful customer engagement with your business—that's the job of a buyer persona. 

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.

Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you.

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales.

If you’ve used newly accessible generative AI tools, you've likely realized how many tasks you can streamline in just seconds.

Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan.

The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works?

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. 

Referral traffic is a powerful and often overlooked way to give your website a competitive edge.

I've always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Fun isn’t something typically associated with writing a cover letter. But the cover letter examples below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it.

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand's control, public relations (PR) is an effective way to contribute to the conversation.

Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation.

Sorority recruitment has transformed from a secretive process to big social media business.

Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling.

One common question you’ll get asked in an interview is, "Where do you see yourself in five years?"

Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you'll probably get lost without a map and a clear plan.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated.

HubSpot's monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience's preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts.

Nowadays, it seems like new social media platforms are cropping up while older ones crumble.

User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data.

We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes.

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience.

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch.

A 5-minute speech can feel both incredibly short and infinitely long. While this short format encourages audiences to pay more attention, presenters often struggle to fit everything into five minutes even as they navigate nervousness that seems to stretch out each second.

When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company.

You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else.

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.