News

by Pamela Parker on September 25, 2020 at 4:10 pm

How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Please visit Marketing Land for the full article.

by Scott Vaughan on September 25, 2020 at 11:00 am

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Please visit Marketing Land for the full article.

by krbaker@hubspot.com (Kristen Baker) on September 25, 2020 at 10:30 am

By 2022, the number of email users around the world is expected to hit 4.3 billion. Among all of those users are members of your target audience, a.k.a. quality leads and prospects you can work to reach and convert via email.

by Rodric Bradford on September 25, 2020 at 9:59 am

Adding value to email marketing will be extremely important in outreach to Generation Z. Please visit Marketing Land for the full article.

by Andrew Waber on September 25, 2020 at 8:30 am

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Please visit Search Engine Land for the full article.

by Caroline Forsey on September 24, 2020 at 7:00 pm

Instagram has become the favorite social network of many — and, as a result of its popularity, its become a major platform for marketing opportunities.

by Greg Sterling on September 24, 2020 at 4:25 pm

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Please visit Search Engine Land for the full article.

by Adam Dorfman on September 24, 2020 at 2:20 pm

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes. Please visit Search Engine Land for the full article.

on September 24, 2020 at 2:00 pm

It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers. Read the full article at MarketingProfs

on September 24, 2020 at 2:00 pm

Some people think content operations isn't necessary--that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. Read the full article at MarketingProfs

by Kim Davis on September 24, 2020 at 10:47 am

Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story. Please visit Marketing Land for the full article.

by Greg Sterling on September 24, 2020 at 9:05 am

Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article.

by George Nguyen on September 24, 2020 at 9:01 am

Intelligent answers and semantic highlighting are also rolling out to more markets. Please visit Search Engine Land for the full article.

by Rebecca Riserbato on September 24, 2020 at 8:30 am

We've talked about it before, but diversity, inclusion, and belonging shouldn't be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds.

by pbump@hubspot.com (Pamela Bump) on September 24, 2020 at 1:30 am

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites.

on September 23, 2020 at 2:00 pm

Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now--even at half capacity--because of COVID-19, according to recent research from the Event Leadership Institute. Read the full article at MarketingProfs

on September 23, 2020 at 2:00 pm

B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more. Read the full article at MarketingProfs

on September 23, 2020 at 2:00 pm

Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue. Read the full article at MarketingProfs

by George Nguyen on September 23, 2020 at 12:03 pm

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit Search Engine Land for the full article.

by pbump@hubspot.com (Pamela Bump) on September 23, 2020 at 11:00 am

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel's Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side.

by Kerry Shearer on September 23, 2020 at 11:00 am

This post is written by Kerry Shearer, "The Livestream Expert". Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. 

by cperricone@hubspot.com (Christina Perricone) on September 23, 2020 at 10:30 am

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 259 million unique visitors and 4.8 billion daily interactions. Somewhere like ... Google.

by Henry Powderly on September 23, 2020 at 9:36 am

It’s a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals. Please visit Marketing Land for the full article.

by Henry Powderly on September 23, 2020 at 9:09 am

It’s a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals. Please visit Search Engine Land for the full article.

by Detlef Johnson on September 23, 2020 at 8:15 am

The new releases are from Google’s Search Open Sourcing team. Please visit Search Engine Land for the full article.

by Greg Sterling on September 23, 2020 at 7:00 am

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Please visit Search Engine Land for the full article.

by Rebecca Riserbato on September 22, 2020 at 9:45 pm

During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has over 500 million people watching Facebook videos every day. Facebook's increased focus on video isn't only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.

by krbaker@hubspot.com (Kristen Baker) on September 22, 2020 at 5:30 pm

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive.

by Ginny Marvin on September 22, 2020 at 3:27 pm

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Please visit Search Engine Land for the full article.

on September 22, 2020 at 2:00 pm

The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer. Read the full article at MarketingProfs

on September 22, 2020 at 2:00 pm

B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed. Read the full article at MarketingProfs

on September 22, 2020 at 2:00 pm

How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs tend to vary among internal groups. Read the full article at MarketingProfs

by Kim Davis on September 22, 2020 at 12:51 pm

HubSpot launches Inbound with upgrades to Sales Hub Enterprise. Please visit Marketing Land for the full article.

by Barry Schwartz on September 22, 2020 at 12:50 pm

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Please visit Search Engine Land for the full article.

by Kim Davis on September 22, 2020 at 12:30 pm

New platform enhancements include next best actions and personalized product recommendations. Please visit Marketing Land for the full article.

by Greg Sterling on September 22, 2020 at 11:27 am

It requires a booking relationship with a Reserve with Google partner. Please visit Search Engine Land for the full article.

by pbump@hubspot.com (Pamela Bump) on September 22, 2020 at 11:00 am

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, "Do I need to have an app for my business?"

by Lauren Donovan on September 22, 2020 at 10:50 am

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Please visit Marketing Land for the full article.

by Lauren Donovan on September 22, 2020 at 10:32 am

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Please visit Search Engine Land for the full article.

by krbaker@hubspot.com (Kristen Baker) on September 21, 2020 at 11:00 am

Think about a website or app you love. What do you love about it? The ease of gathering relevant information? How you can buy something in one click (and have it delivered tomorrow)? Or how quickly it answers your questions?

by clking@hubspot.com (Crystal King) on September 21, 2020 at 11:00 am

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok.

by Mordy Oberstein on September 21, 2020 at 10:45 am

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Please visit Search Engine Land for the full article.

by Rodric Bradford on September 21, 2020 at 10:29 am

The Minnesota Vikings ehanced DX embraces social change as well as football. Please visit Marketing Land for the full article.

by Lauren Donovan on September 21, 2020 at 10:00 am

Join us online, October 6-8, for three days of free tactic-rich training. Please visit Marketing Land for the full article.

by Rebecca Riserbato on September 21, 2020 at 8:30 am

When you were in school, did you ever work on a group project? If so, you probably remember that some went well, and others weren't as synergistic. The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.

by dfarese@hubspot.com (Debbie Farese) on September 19, 2020 at 1:45 pm

Today, consumers have a lot of power — they can research your product or service and make purchase decisions entirely on their own. And rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. 

by rosscrooks@hubspot.com (Ross Crooks) on September 19, 2020 at 1:00 pm

It's no secret that data can be very powerful — when you can actually understand what it's telling you, that is.

by bcartwright@hubspot.com (Bethany Cartwright) on September 19, 2020 at 12:00 am

With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious.

by Caroline Forsey on September 18, 2020 at 7:00 pm

Social media is an extremely valuable tool for promoting your marketing content.

by George Nguyen on September 18, 2020 at 5:01 pm

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Please visit Search Engine Land for the full article.

by Kathy Bushman on September 18, 2020 at 2:39 pm

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Please visit Marketing Land for the full article.

by Kathy Bushman on September 18, 2020 at 2:36 pm

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Please visit Search Engine Land for the full article.

by Justin Sanger on September 18, 2020 at 8:45 am

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article.

by Rebecca Riserbato on September 18, 2020 at 8:30 am

I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works.

by Kim Davis on September 17, 2020 at 2:41 pm

A partnership with IAS aims to offer brand safety at scale. Please visit Marketing Land for the full article.

on September 17, 2020 at 2:00 pm

This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic--and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

on September 17, 2020 at 2:00 pm

Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"? Read the full article at MarketingProfs

by Kathy Bushman on September 17, 2020 at 1:53 pm

Interested in speaking at SMX? Now’s the time to submit your session idea. Please visit Search Engine Land for the full article.

by Kim Davis on September 17, 2020 at 12:09 pm

Today it rebrands its AudiencePlanner tool as FanFinder360°. Please visit Marketing Land for the full article.

by iamalexbirkett@gmail.com (Alex Birkett) on September 17, 2020 at 11:30 am

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

by Caroline Forsey on September 17, 2020 at 11:00 am

As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?"

by adecker@hubspot.com (Allie Decker) on September 17, 2020 at 10:00 am

As marketers, we’re making important decisions on behalf of our company every day.

by Kirk Williams on September 17, 2020 at 9:22 am

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Marketing Land for the full article.

by Kirk Williams on September 17, 2020 at 8:58 am

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article.

by Barry Schwartz on September 17, 2020 at 8:51 am

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article.

by Rebecca Riserbato on September 17, 2020 at 8:30 am

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business.

by Ryan Phelan on September 17, 2020 at 8:02 am

Consumer inboxes will likely see a tidal wave of email during the holiday season so let’s dive into a few ways to get noticed. Please visit Marketing Land for the full article.

by Rodric Bradford on September 16, 2020 at 3:21 pm

Implementing agile marketing in the planning process results in better internal communications and client relations. Please visit Marketing Land for the full article.

on September 16, 2020 at 2:00 pm

We all want warm leads--those who already know us and our company--because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients. Read the full article at MarketingProfs

on September 16, 2020 at 2:00 pm

The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. Read the full article at MarketingProfs

on September 16, 2020 at 2:00 pm

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients--inbound and outbound marketing--are routinely set up as competitors even though, like salt and pepper, they're actually complementary. Read the full article at MarketingProfs

by Rodric Bradford on September 16, 2020 at 10:50 am

How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget. Please visit Marketing Land for the full article.

by Kim Davis on September 16, 2020 at 10:47 am

Women of color face more harassment. Please visit Marketing Land for the full article.

by lkolowich@hubspot.com (Lindsay Kolowich Cox) on September 16, 2020 at 10:00 am

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams.

by brbecker@hubspot.com (Braden Becker) on September 16, 2020 at 9:15 am

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.

by Rebecca Riserbato on September 15, 2020 at 9:45 pm

When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.

by Kayla Carmicheal on September 15, 2020 at 6:00 pm

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.

on September 15, 2020 at 2:00 pm

In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem. Read the full article at MarketingProfs

on September 15, 2020 at 2:00 pm

Effective lead qualification--the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert--can deliver a big payoff for B2B firms. Read the full article at MarketingProfs

on September 15, 2020 at 2:00 pm

Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll. Read the full article at MarketingProfs

by lkolowich@hubspot.com (Lindsay Kolowich Cox) on September 15, 2020 at 12:00 pm

If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count -- and I know I'm not alone. Email marketers have a lot to compete with in their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through.

by Lauren Donovan on September 15, 2020 at 11:45 am

The site is up and registration is open! Book your pass now to secure the lowest rates! Please visit Marketing Land for the full article.

by Alex Bybyk on September 15, 2020 at 11:00 am

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content.

by Rodric Bradford on September 15, 2020 at 10:02 am

SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy. Please visit Marketing Land for the full article.

by asibley@hubspot.com (Amanda Sibley) on September 15, 2020 at 12:00 am

In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there's actually a hefty amount of work that needs to go into planning them in order to see solid engagement.

by Ryan@lean-labs.com (Ryan Scott) on September 11, 2020 at 6:15 pm

Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it.

by ckilgore@mainstreethost.com (Craig Kilgore) on September 11, 2020 at 2:30 pm

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.

by Caroline Forsey on September 11, 2020 at 11:00 am

If you've been on the internet, chances are you've come across stark, simple websites or ad creative. In fact, this design sensibility — known as minimalist design — has been rising in popularity, though it's far from a passing trend.

by weidertgroup.intern@gmail.com (Jamie Cartwright) on September 10, 2020 at 9:30 pm

by cchi@hubspot.com (Clifford Chi) on September 10, 2020 at 8:45 pm

News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete.

on September 10, 2020 at 2:00 pm

We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide--full of techniques, processes, tips, and tricks--will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more. Read the full article at MarketingProfs

on September 10, 2020 at 2:00 pm

Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments. Read the full article at MarketingProfs

by Caroline Forsey on September 10, 2020 at 11:00 am

As you're probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.

by pbump@hubspot.com (Pamela Bump) on September 10, 2020 at 11:00 am

It's no secret that agencies are accustomed to wooing clients during in-person pitches.

by Jonathan Low on September 10, 2020 at 8:00 am

When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. However, you couldn't be further from the truth. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing.

on September 9, 2020 at 2:00 pm

To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion--and increase sales and revenue. Read the full article at MarketingProfs

on September 9, 2020 at 2:00 pm

Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year. Read the full article at MarketingProfs

on September 9, 2020 at 2:00 pm

As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint. Read the full article at MarketingProfs

by cwainwright@hubspot.com (Corey Wainwright) on September 9, 2020 at 1:45 pm

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.

by lkolowich@hubspot.com (Lindsay Kolowich Cox) on September 9, 2020 at 11:15 am

Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you're missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time.