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Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal. Please visit Search Engine Land for the full article.

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable. Please visit Search Engine Land for the full article.

If your “reply-to” handling is automated, you might be missing an opportunity Please visit Marketing Land for the full article.

People now have time to digest long-form content. Here’s how e-books can be central to a B2B content marketing strategy Please visit Marketing Land for the full article.

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether.

Plus, HUMAN’s new fraud-busting collaboration Please visit Marketing Land for the full article.

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs. Please visit Search Engine Land for the full article.

What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.

If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse.

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity--it actually increases your company's profitability. Here's how. Read the full article at MarketingProfs

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Please visit Search Engine Land for the full article.

Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice. Read the full article at MarketingProfs

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements. Please visit Search Engine Land for the full article.

Webinars are a highly effective tool for moving prospects along the sales funnel.

Since you’re on this page, you probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it goes without saying that it's exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience.

Plus, the business imperative behind inclusion and diversity Please visit Search Engine Land for the full article.

Plus, who is your ideal keynote speaker? Please visit Marketing Land for the full article.

For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.

A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products.

Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation. Read the full article at MarketingProfs

Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social. Read the full article at MarketingProfs

Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas. Read the full article at MarketingProfs

You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. Read the full article at MarketingProfs

There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers.

Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”

What do you use spreadsheets for? If you're anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar?

Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.

Plus, a new platform for virtual selling Please visit Marketing Land for the full article.

If your brand has a business Facebook page, you'll want to invest time understanding your Insights dashboard.

Plus, competitors and regulators are sounding off on FLoC. Please visit Search Engine Land for the full article.

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Please visit Marketing Land for the full article.

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Please visit Search Engine Land for the full article.

Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking.

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.

With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community.

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you.

If you're looking to invest in a new tool for your business, you'll need to do your research.

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.

You know the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening.

How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more?

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2. Read the full article at MarketingProfs

At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help. Read the full article at MarketingProfs

Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines. Read the full article at MarketingProfs

What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. Read the full article at MarketingProfs

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards. Please visit Search Engine Land for the full article.

How marketers find the right solutions in disruptive times Please visit Marketing Land for the full article.

If you visit YouTube on any given day, you’ll be sure to find a recently-published video that’s been viewed millions of times in mere days.

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet.

Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event?

Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget.

When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn't cut it, so I bought a great office chair.

Determining your audience profile is a critical step in ensuring your campaign is successful.

Plus, how inclusion leads to diversity in marketing Please visit Search Engine Land for the full article.

Plus, the rise of headless and hybrid CMSs Please visit Marketing Land for the full article.

Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier, here are seven key questions to ask when you’re trying to find the right agency for your content needs.

“Without talent you don’t have an agency,” said Dr. Tucker. Please visit Search Engine Land for the full article.

How to manage, enrich and diversity your talent portfolio Please visit Marketing Land for the full article.

But ideas differ on how it will affect the day-to-day work for paid search advertisers Please visit Search Engine Land for the full article.

Long gone are the days of dial-up internet when web pages loaded line by line.

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.

Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved.

A lot of companies have employee referral programs.

Today's buyer's journey includes a number of interactions across various touchpoints and channels. There's rarely a conversion of sale that occurs based off a single interaction.

A few years ago, I got hired as a content marketer at a small web design company.

In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering.

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET. Please visit Marketing Land for the full article.

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET. Please visit Search Engine Land for the full article.

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company.

Plus, only YouTube and Reddit have seen much usage growth since 2019. Please visit Search Engine Land for the full article.

Plus, looking at stumbling blocks for digital transformation Please visit Marketing Land for the full article.

In part one we spoke about e-commerce SEO vs property management SEO and here is part two. Please visit Search Engine Land for the full article.

Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future.

Whenever I'm driving and see a Herb Chambers billboard, I smile.

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Please visit Search Engine Land for the full article.

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Please visit Marketing Land for the full article.

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.

Choosing the right pricing for your product is a little bit like Goldilocks.

Plus, getting to know what streamers are consuming Please visit Marketing Land for the full article.

Also a bit on Google vs SEOs; the adversarial/evolutionary relationship. Please visit Search Engine Land for the full article.

Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions. Please visit Search Engine Land for the full article.

On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.

When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help. Read the full article at MarketingProfs

What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans? Read the full article at MarketingProfs

Google has released a new quality algorithm update that promotes outstanding product reviews. Please visit Search Engine Land for the full article.

The partnership will give The Trade Desk access to Epsilon consumer data Please visit Marketing Land for the full article.

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research — and one key component of the research process is running a focus group.

Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.

At the HubSpot Blog, we love to hear feedback from our valued readers. Whether you read the Marketing, Sales, Service, or Website Blog, we invite you. to tell us about your reader experience and what you'd like to see more of from our team. All of your answers will remain anonymous. Thank you in advance for your feedback. We're excited to review your submissions and work towards making our content even better for our readers! Having trouble seeing this form? Fill it our here instead. 

Plus, is marketing ops redefining itself? Please visit Marketing Land for the full article.

In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.

Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing. Read the full article at MarketingProfs

Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso. Read the full article at MarketingProfs

The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say. Read the full article at MarketingProfs

Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information.