Industry News
- I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked upby Erin Pennings on June 20, 2025 at 11:00 am
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas.
- 20 best B2B lead generation toolsby Olivia Deng on June 20, 2025 at 11:00 am
There’s no way around it — every business needs to drive leads to grow.
- This AI prompt can transform you into an elite marketer in any field, here’s howby kflanagan@hubspot.com (Kieran Flanagan) on June 19, 2025 at 11:00 am
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.
- Content strategy red flags: What B2B marketing teams get wrong and how to course-correctby Devin Reed on June 19, 2025 at 11:00 am
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”
- How to create a landing page: My simple step-by-step approachby Kayla Carmicheal on June 19, 2025 at 11:00 am
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out.
- Growth marketing — the campaigns that you need to knowby Alex Sventeckis on June 18, 2025 at 11:00 am
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out.
- 70 AI prompt examples for marketers to use in 2025by ttaylor@hubspot.com (Tristen Taylor) on June 18, 2025 at 11:00 am
If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from.
- What will influencer marketing look like in 2025? Expert predictions + new databy Caroline Forsey on June 18, 2025 at 11:00 am
A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app).
- How to market your brand to budget-conscious prospectsby Alex Sventeckis on June 17, 2025 at 11:00 am
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals.
- Master the art of going viral on LinkedIn with Hala Taha's four-step formulaby kbodnar@hubspot.com (Kipp Bodnar) on June 17, 2025 at 11:00 am
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget.
- AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]by Kolawole Samuel Adebayo on June 17, 2025 at 11:00 am
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape.
- Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfilteredby Caroline Forsey on June 16, 2025 at 8:37 pm
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master's take: "The amount of blog posts that are written with AI is at an all-time high… And all of it is trash."
- 8 ways to use AI in digital marketing [+ examples]by Rebecca Riserbato on June 16, 2025 at 11:00 am
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party.
- The actual recession marketing tactics that helped brands survive + how your team can implement themby Brianne Garrett on June 16, 2025 at 11:00 am
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly.
- The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribersby Tom Orbach on June 16, 2025 at 11:00 am
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for.
- I run a zero-employee marketing agency entirely with AI tools — here’s howby Barbara Jovanovic on June 12, 2025 at 11:00 am
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own.
- The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]by esantiago@hubspot.com (Erica Santiago) on June 11, 2025 at 11:00 am
With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?
- AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]by kbodnar@hubspot.com (Kipp Bodnar) on June 10, 2025 at 11:00 am
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle.
- The state of inclusive marketing in 2025 [new data + expert insight]by fneedle@hubspot.com (Flori Needle) on June 10, 2025 at 11:00 am
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
- Social media image sizes (2025 update) for every platformby Stephanie Trovato on June 10, 2025 at 11:00 am
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically.
- Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and moreby nkelly@hubspot.com (Nataly Kelly) on June 9, 2025 at 11:00 am
“I tried using AI for our marketing content, but it just doesn't sound like us.”
- How to run a marketing campaign on a tight budget [expert tips & free tools]by Jenny Romanchuk on June 9, 2025 at 11:00 am
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than constraint create outstanding low-budget advertising campaigns.
- Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategyby Miruna Dragomir on June 6, 2025 at 11:00 am
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”
- Are blogs dead? I asked 10 marketing expertsby mbretous@hubspot.com (Martina Bretous) on June 6, 2025 at 11:00 am
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”
- 41 Instagram features, hacks, & tips everyone should know about [new data]by Rachael Nicholson on June 6, 2025 at 11:00 am
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a highly visual platform like Instagram.
- Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)by Tom Orbach on June 5, 2025 at 11:00 am
LinkedIn is full of narcissists, and I have the data to prove it.
- 36 landing page examples + conversion secrets from HubSpot strategistsby lkolowich@hubspot.com (Lindsay Kolowich Cox) on June 5, 2025 at 11:00 am
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.
- Discrepancies experienced by Black content creators [new data + expert insights]by juthompson@hubspot.com (Justina Thompson) on June 5, 2025 at 11:00 am
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success. This piece is in collaboration with HubSpot Podcast Network’s Amplifying Voices campaign partnership with The Gathering Spot.
- What you're doing wrong in your marketing emails [according to an email expert]by cdelprincipe@hubspot.com (Curt del Principe) on June 4, 2025 at 9:10 pm
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.
- These AI workflows can 10X your marketing productivity [+ video]by esantiago@hubspot.com (Erica Santiago) on June 4, 2025 at 11:00 am
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant.
- Turn customers into community members — how community transformed the Gymshark experienceby Elfried Samba on June 4, 2025 at 11:00 am
My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year.
- OpenAI secretly launched a sales agent — here are the detailsby kflanagan@hubspot.com (Kieran Flanagan) on June 3, 2025 at 11:00 am
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry.
- Generative engine optimization: What we know so farby Zoe Ashbridge on June 2, 2025 at 11:00 am
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity.
- How I applied the 95-5 rule to build Gong’s brand from the ground upby Devin Reed on June 2, 2025 at 11:00 am
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage.
- How one co-founder runs a zero-employee marketing agency with AI toolsby lbrowning@hubspot.com (Laura M. Browning) on June 2, 2025 at 11:00 am
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies.
- Creating a B2B buyer journey map in 8 stepsby ttaylor@hubspot.com (Tristen Taylor) on May 30, 2025 at 11:00 am
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset.
- KPI dashboards & how to use them in your marketingby Hannah Harris on May 30, 2025 at 11:00 am
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.
- Why you shouldn't buy Instagram followers (& what experts say to do instead)by Caroline Forsey on May 30, 2025 at 11:00 am
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
- How marketers are navigating a possible recession (and advice about what you should do during it) [new data]by juthompson@hubspot.com (Justina Thompson) on May 29, 2025 at 11:00 am
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about what’s actually going on; I’m here to clear it up.
- Why writing with clarity matters in marketing (+ 9 ways to simplify your message)by Alana Chinn on May 29, 2025 at 11:00 am
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?
- Forget Photoshop: Google AI Studio is the new editing powerhouseby kbodnar@hubspot.com (Kipp Bodnar) on May 29, 2025 at 11:00 am
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck.
- How AI assistants can make you 10x more productive: A step-by-step guideby kflanagan@hubspot.com (Kieran Flanagan) on May 28, 2025 at 11:00 am
Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else in your company.
- Video is vital to ecommerce marketing — here’s what marketers need to knowby Jenny Romanchuk on May 28, 2025 at 11:00 am
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.
- What makes a good website? Here are 16 things I look at [new data]by Zoe Ashbridge on May 28, 2025 at 11:00 am
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today.
- The best video marketing channels to grow your brand this yearby Erin Rodrigue on May 27, 2025 at 11:00 am
Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition.
- Multi-agent AI systems — how this AI tech stack can power your marketing orgby Alex Sventeckis on May 27, 2025 at 11:00 am
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent.
- 4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]by ttaylor@hubspot.com (Tristen Taylor) on May 27, 2025 at 11:00 am
If you've watched the news recently, the possibility of a recession has captured everyone’s attention.
- Online advertising: All you need to knowby Corey Braccialini on May 26, 2025 at 11:00 am
Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it because online advertising, when done right, delivers outstanding results.
- 10 holiday marketing campaign examples + marketing tipsby Hyacinth Empinado on May 26, 2025 at 11:00 am
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. After all, is it even Christmastime if I’m not hearing sleigh bells every five minutes?
- The most effective types of content on social media in 2025 [new data]by Cyan Zhong on May 26, 2025 at 11:00 am
It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more.
- Cannibalizationby Tom Capper on September 17, 2021 at 7:00 am
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
- Tackling 8,000 Title Tag Rewrites: A Case Studyby Dr. Peter J. Meyers on September 16, 2021 at 7:00 am
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
- How Our Website Conversion Strategy Increased Business Inquiries by 37%by Irwin Hau on September 15, 2021 at 7:00 am
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
- How to Add Products to Your Google My Business Listing, Illustratedby Miriam Ellis on September 13, 2021 at 7:00 am
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
- The Three Bosses of SEOby Ola King on September 10, 2021 at 7:00 am
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
- Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Carby Pam Aungst Cronin on September 8, 2021 at 7:00 am
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
- Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaignsby Tanuja Mahdavi on September 7, 2021 at 7:00 am
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
- How to Calculate Your SEO ROI Using Google Analyticsby Adriana Stein on September 6, 2021 at 7:00 am
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
- How to Use STAT to Find SEO Opportunities at Scaleby Cyrus Shepard on September 3, 2021 at 7:00 am
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
- The Guide to Targeted-Impact Link Buildingby Garrett French on September 1, 2021 at 7:00 am
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.