Industry News
- 16 Best Bulk Email Services for 2024by mbretous@hubspot.com (Martina Bretous) on April 18, 2024 at 11:00 am
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.
- How to Use AI For a More Effective Social Media Strategy, According to Ross Simmondsby ross@rosssimmonds.com (Ross Simmonds) on April 18, 2024 at 11:00 am
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- The Ultimate Guide to Nonprofit Marketing in 2024by adecker@hubspot.com (Allie Decker) on April 18, 2024 at 11:00 am
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Does this like your organization?
- Phases of Website Redesign: The Ultimate Guide for Marketersby adecker@hubspot.com (Allie Decker) on April 18, 2024 at 11:00 am
So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
- UTM Codes: How to Create UTM Tracking URLs on Google Analyticsby gsoskey@hubspot.com (Ginny Mineo) on April 18, 2024 at 11:00 am
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
- 40 Free Resume Templates for Microsoft Word (& How to Make Your Own)by brbecker@hubspot.com (Braden Becker) on April 17, 2024 at 11:00 am
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn't quite cut it anymore.
- General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Applicationby rleist@hubspot.com (Rachel Leist) on April 17, 2024 at 11:00 am
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
- How to Create an Email Newsletter [+ Expert Tips & Checklist]by gsoskey@hubspot.com (Ginny Mineo) on April 17, 2024 at 11:00 am
As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.
- How to Build an Inclusive SEO Strategy That Attracts and Converts More Customersby sonia@soniaethompson.com (Sonia Thompson) on April 16, 2024 at 11:00 am
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Socialby Caroline Forsey on April 16, 2024 at 11:00 am
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
- What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]by mconley@hubspot.com (Megan Conley) on April 16, 2024 at 11:00 am
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
- The Best Times to Post on Social Media in 2024 [New Data]by fneedle@hubspot.com (Flori Needle) on April 16, 2024 at 11:00 am
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role.
- 27 Best About Us and About Me Page Examples of 2024 [+Templates]by lkolowich@hubspot.com (Lindsay Kolowich Cox) on April 15, 2024 at 11:00 am
An About page is the perfect place to learn the ins and outs of a brand. It tells you their mission, values, journey, and what others think about them.
- 23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)by lkolowich@hubspot.com (Lindsay Kolowich Cox) on April 15, 2024 at 11:00 am
As a blog writer, I see good and bad blog format examples every day.
- Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)by Sam Lauron on April 15, 2024 at 11:00 am
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing.
- Social Media SEO: 10 Social Media Strategies to Boost SEOby Aliza Mayer on April 15, 2024 at 11:00 am
Often, social media and SEO conversations happen separately.
- 5 Psychological Tactics to Write Better Emailsby Phill Agnew on April 12, 2024 at 11:00 am
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- The Science of Productivity: How to Get More Done in a Dayby Kayla Schilthuis-Ihrig on April 12, 2024 at 11:00 am
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to.
- 26 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024by kboyarsky@hubspot.com (Katherine Boyarsky) on April 11, 2024 at 11:00 am
Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in.
- The Ultimate Guide to Content Marketing in 2024by krbaker@hubspot.com (Kristen Baker) on April 11, 2024 at 11:00 am
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience.
- YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaignby joetting@hubspot.com (Jami Oetting) on April 11, 2024 at 11:00 am
Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.
- How to Create a Social Media Calendar to Plan Your Contentby fneedle@hubspot.com (Flori Needle) on April 11, 2024 at 11:00 am
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.
- 30+ Best Free Online Marketing Classes to Take in 2024by Sophia Bernazzani Barron on April 10, 2024 at 11:00 am
Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.
- How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guideby Caroline Forsey on April 10, 2024 at 11:00 am
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers.
- 70 AI Prompt Examples for Marketers to Use in 2024by ttaylor@hubspot.com (Tristen Taylor) on April 10, 2024 at 11:00 am
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance.
- How to Add Social Media Icons to Your Email Signature [+ Free Resources]by cdelprincipe@hubspot.com (Curt del Principe) on April 10, 2024 at 11:00 am
Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media.
- How to Create a Landing Page with High ROI [Expert and Data-Backed Tips]by cperricone@hubspot.com (Christina Perricone) on April 10, 2024 at 11:00 am
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.
- 21 Email Newsletter Examples We Love Getting in Our Inboxesby lkolowich@hubspot.com (Lindsay Kolowich Cox) on April 9, 2024 at 8:29 pm
It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails.
- 9 Pivotal Marketing Trends to Watch in 2024, According to Expertsby Christina Mautz on April 9, 2024 at 11:00 am
No one knows the saying change is the only constant in life better than a marketer.
- Learn from My Mistakes: 7 Digital Course Pitfalls to Skipby ap@amyporterfield.com (Amy Porterfield) on April 9, 2024 at 11:00 am
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- 9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]by Scott Weiss on April 9, 2024 at 11:00 am
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.
- The Psychology of Short-Form Content: Why We Love Bite-Sized Videosby esantiago@hubspot.com (Erica Santiago) on April 9, 2024 at 11:00 am
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.
- Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaignby Anna Rubkiewicz on April 8, 2024 at 11:00 am
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard.
- The Future of Social Media [Research]: What Marketers Need to Knowby Cassie Wilson on April 8, 2024 at 11:00 am
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.
- 60 Remote Work Stats to Know in 2024by pbump@hubspot.com (Pamela Bump) on April 8, 2024 at 11:00 am
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.
- 47 B2B Marketing Stats to Know This Year [+HubSpot Data]by HubSpot Staff on April 5, 2024 at 11:00 am
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.
- Is TikTok Becoming the Next QVC? All About TikTok Live Shoppingby esantiago@hubspot.com (Erica Santiago) on April 5, 2024 at 11:00 am
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast.
- Creating an HTML Email: The Design Guide You Need [+ Free Templates]by kcook@hubspot.com (Karla Hesterberg) on April 5, 2024 at 11:00 am
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
- The Ultimate Guide to Instagram Influencer Marketing for Brandsby Mandy Bray on April 4, 2024 at 11:00 am
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared.
- The Ultimate Guide to On-Page SEO in 2024by adecker@hubspot.com (Allie Decker) on April 4, 2024 at 11:00 am
On-page SEO has the power to bring countless new visitors — and customers — right to your website.
- 16 Best Email Previewing, Testing, & Rendering Toolsby Rebecca Riserbato on April 4, 2024 at 11:00 am
You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns.
- How to Do Keyword Research for SEO: A Beginner's Guideby rleist@hubspot.com (Rachel Leist) on April 4, 2024 at 11:00 am
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
- The Most Effective Types of Content on Social Media in 2024 [New Data]by Cyan Zhong on April 3, 2024 at 12:00 pm
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.
- The 16 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio in 2024by Caroline Forsey on April 3, 2024 at 11:00 am
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. Once you’ve created your digital portfolio, you’ll need somewhere to host or showcase it — that’s where a portfolio website comes in.
- How to Write a Memo [Template, Examples & HubSpotter Tips]by Caroline Forsey on April 3, 2024 at 11:00 am
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…)
- The Ultimate Guide to PPC Marketingby cperricone@hubspot.com (Christina Perricone) on April 3, 2024 at 11:00 am
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy?
- Is a Cover Letter Necessary in 2024?by Cassie Wilson on April 3, 2024 at 11:00 am
Writing a cover letter can be daunting.
- How to Create an HTML Form That Sends You an Emailby Kayla Carmicheal on April 3, 2024 at 11:00 am
Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue.
- 8 Brainstorming Tools Marketers Need to Try in 2024by Olivia Deng on April 3, 2024 at 4:00 am
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds. When words or ideas aren't shooting out of our minds or fingertips, we know we've entered a writers' block rut.
- Data-Driven Decision Making (Research & Expert Tips)by Olivia Deng on April 3, 2024 at 4:00 am
In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.
- Cannibalizationby Tom Capper on September 17, 2021 at 7:00 am
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
- Tackling 8,000 Title Tag Rewrites: A Case Studyby Dr. Peter J. Meyers on September 16, 2021 at 7:00 am
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
- How Our Website Conversion Strategy Increased Business Inquiries by 37%by Irwin Hau on September 15, 2021 at 7:00 am
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
- How to Add Products to Your Google My Business Listing, Illustratedby Miriam Ellis on September 13, 2021 at 7:00 am
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
- The Three Bosses of SEOby Ola King on September 10, 2021 at 7:00 am
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
- Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Carby Pam Aungst Cronin on September 8, 2021 at 7:00 am
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
- Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaignsby Tanuja Mahdavi on September 7, 2021 at 7:00 am
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
- How to Calculate Your SEO ROI Using Google Analyticsby Adriana Stein on September 6, 2021 at 7:00 am
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
- How to Use STAT to Find SEO Opportunities at Scaleby Cyrus Shepard on September 3, 2021 at 7:00 am
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
- The Guide to Targeted-Impact Link Buildingby Garrett French on September 1, 2021 at 7:00 am
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.