Competitor Benchmarking


  • Obtain detailed profiles of companies nationally or internationally
  • Skilled analysis to obtain competitor information – without exposing your company’s position – via ‘mystery shopping’ exercises
  • Research and analytical expertise to identify and provide custom assessments


  • Identifies cost reduction and USP opportunities
  • Highlights product development areas
  • Uncovers areas for functional improvement
  • Helps identify the Voice of the Customer (VoC) that will drive the development of new products
  • Discovers ‘secrets’ without competitors being notified of your presence (Stealth analysis)

Our Information Pack details some of our work in various fields and contains more details on our services or click on the Marketing Demo image on your right to see a brief video going through the service.