Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • How To Decide A WooCommerce Marketing Budget?
    by Abdul Ahad Qureshi on January 28, 2021 at 6:21 am

    Have you just created your online store with WooCommerce? Now, what should be your next step? You got it right, the next step is to bring your customers to your WooCommerce store. To be more specific, you need to market your store in order to bring traffic and start generating sales. Whether you are a The post How To Decide A WooCommerce Marketing Budget? appeared first on MakeWebBetter.

  • Make Your Shopify Store Multilingual With Headless Architecture
    by Martijn Wijsmuller on January 27, 2021 at 3:20 pm

    A common question: how do I add multiple languages to Shopify? Over years of collaborating, there’s one recurring question that we’ve been asked on almost every project: “How do I add multiple languages to Shopify?” And it isn’t an unreasonable request. A lot of our clients live and work – like us – in the … The post Make Your Shopify Store Multilingual With Headless Architecture appeared first on Digital Agency Network.

  • 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
    by Joshua Nite on January 27, 2021 at 2:46 pm

    Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were a unique species of creature that operated without emotion and wanted the driest content possible. Now we’re talking about how we need to “humanize” B2B content.  And doesn’t that sound like some kind of filter you run your content through after you make it? I picture something that looks like a fax machine, where you load the content in the top, and push a big red button marked “HUMANIZE.” “We’re ready to ship that blog post, Johnson — wait! Don’t forget to humanize it!” Now, I get that B2B brands are dealing with millions of dollars worth of business. It makes sense to be mindful about how you represent the brand. But there’s a difference between caution, and so much second-guessing that you end up having to relearn how to talk like people. We can’t make content first, and then “humanize” it as an afterthought. Content should be about humans, by humans, and for humans, from the early planning stages to publication and beyond. Here are a few ways you can make your content more relatable. 5 (More) Ways to Humanize Your Content Nearly all of the marketers I know are actual humans (I’m still convinced Brian Solis is a highly advanced android from the future, but that’s beside the point). We’re all capable of making content for and by humans — we just need to unlearn some misconceptions and give ourselves permission to do it. These tips can help you start. 1 — Talk Like a Person Corporate jargon is a language all its own, with its own vocabulary, cliches, and even sentence structure. It can sound stiff, dry and deeply unnatural to your audience. For example, we might say: “Going forward, our software solution can […]

  • Dominate SERP in 2021: Improve Your Organic Click-Through Rates
    by Wendy Ang on January 27, 2021 at 12:20 pm

    Search engines remain an essential traffic source for websites through the coveted click-through rates (CTRs). With the extent of competition both at company and agency levels that provide SEO services, a click-through is one of the hardest things to come by nowadays. It is especially difficult this 2021 that agencies are bombarded with too many … The post Dominate SERP in 2021: Improve Your Organic Click-Through Rates appeared first on Digital Agency Network.

  • WooCommerce Mobile App: What’s in it For You
    by Aditya Srivastava on January 27, 2021 at 12:30 am

    Imagine yourself in a situation where you can’t oversee or control your online store because you are not able to access your laptop or PC and all you have in your hand is your Android or iOS phone. That creates a conundrum ‒ How do you manage your WooCommerWstore on your mobile phone? This is The post WooCommerce Mobile App: What’s in it For You appeared first on MakeWebBetter.

  • Why Should Every Digital Marketer Use a SERP Checker Tool?
    by Canberk Arinci on January 26, 2021 at 8:38 am

    Content is king rings true as much today as it did 10 years ago. Using informative, top-quality content to answer searchers’ queries is still the top strategy for achieving search engines’ visibility.  If you think just writing a post about your product or service, publishing it on your site, and hoping for the best is the … The post Why Should Every Digital Marketer Use a SERP Checker Tool? appeared first on Digital Agency Network.

  • Best WooCommerce Payment Gateways For Your Store 2021
    by Chitra Bisht on January 25, 2021 at 8:03 am

    WooCommerce payment gateways are necessary sure shots for your online store. One of those primary factors you consider when you are finalizing your eCommerce store. That is to say, the payment procedure is a very crucial step in final conversion. In fact, it is one of the pillars that support your WooCommerce store. Time is The post Best WooCommerce Payment Gateways For Your Store 2021 appeared first on MakeWebBetter.

  • 5 Standout Traits of the Best B2B Content Marketers
    by Nick Nelson on January 24, 2021 at 6:17 pm

    My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set realism aside and dream up the most legendary, dominant athletic specimen imaginable. On the basketball court, no real-life point guard would be able to match up against “Dimes McGee,” my customized 7-foot-10 wunderkind with 99 ratings for shooting, passing, ball-handling, speed, and defense. Talk about optimization! What if you could “create a player” in B2B content marketing? Which attributes would you want to max out in order to fabricate the most successful practitioner possible? It’s a fun and interesting question to contemplate, in large part because the answers now are different than even a few years ago. Which traits and characteristics define the most effective B2B content marketers in 2021? Optimized: 5 Traits of the Best B2B Content Marketers Certain requisite skills, such as being creative and a good communicator, are so obvious as to go without stating. But a new set of traits are emerging that differentiate the best B2B content marketers in this reshaped business environment. If you’re looking to hire a content marketer (or agency), or you’re looking to grow your own skills, these are the traits worth emphasizing. Curious The game is changing. New innovations are disrupting the profession and many fundamentals are in flux. In charting the top B2B marketing trends for 2021, TopRank Marketing CEO Lee Odden envisions a massive shift toward digital-first tactics and practices, citing AI and chatbots as technologies that will help lead the way as organizations zero in on digital customer engagement. Adapting to this revolution requires a curious and open mind. Those who are rigidly set in their ways, or committed to conventional thinking, will be in trouble. We must be willing — eager, even — to challenge our own assumptions about our audiences’ needs, and how best to meet them. A great B2B content marketer is not […]

  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
    by Lee Odden on January 22, 2021 at 11:36 am

    2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman What Are B2B Marketing Leaders Measuring: Five Key Takeaways from Forrester's SiriusDecisions 2020 Metrics Study Forrester’s study asked worldwide B2B leaders which metrics appear on their company’s top-level dashboards. Key insights include: Leadership attention is precious, High-growth companies focus more on the customer lifecycle and others. Forbes New Study from SEMRush Shares Top Goals for Content Marketers in 2021 79% more quality leads, 74% more website traffic, 57% improve brand reputation, 47% improve customer engagement and loyalty. eMarketer Twitter Is Helping To Build An Alternative To Twitter, Says CEO Jack Dorsey The move by Twitter on @bluesky is one of several in the works by blockchain developers in the wake of the takedowns by social media services and providers like Amazon. The surprise is that Twitter would contribute to a concept that may lead to its own demise. Deadline 88% of marketers say collecting first-party data is a 2021 priority, Merckle study says Forty-one percent of marketers say digital media activation will be the area most impacted due to the rise of privacy-related data restrictions, per Merkle's 2021 Customer Engagement Report that was emailed to Marketing Dive. In addition, web analytics (39%), digital media measurement (35%) and direct marketing activation (35%), among other areas, are expected to be impacted. MarketingDive Buyer Survey: Global Digital Spend To Rise 18% In 2021 Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show […]

  • 7 Ways Your Agency Can Build Credibility & Trust in 2021
    by Ellie Scott on January 21, 2021 at 2:43 pm

    2020 was a year of uncertainty, and little looks likely to change in 2021.In such unusual and challenging times, businesses are tightening their purse strings in order to weather the storm. So, how can you convince potential clients to invest their trust – and cash – in your agency’s services? The answer is simple. Amidst … The post 7 Ways Your Agency Can Build Credibility & Trust in 2021 appeared first on Digital Agency Network.

  • Tame Deadly Infections and Have Fun Learning How
    by Ethosh on January 21, 2021 at 2:41 pm

    Let me begin with a cliché. Happy New Year! Here is another. After 2020, you bet any new year will be happier! Here is a third, and I promise the last one. When life gives you lemons … I did not know that opportunities presented by lemons extended well beyond the l‘ade. My friends Mark … The post Tame Deadly Infections and Have Fun Learning How appeared first on Digital Agency Network.

  • How to Get The First 20 Customers For Your Online Store?
    by Satya on January 21, 2021 at 10:28 am

    All your customers are partners in your mission! – Shep Hyken Let me say it straightforwardly! Your business will die. You will make no progress and no revenue. You won’t have money to pay your bills. You will fail to give salary to your employees, uncertainty will prevail, life will turn miserable, and you will The post How to Get The First 20 Customers For Your Online Store? appeared first on MakeWebBetter.

  • Are You in the Club(House)?
    by Rebecca Waterfield on January 20, 2021 at 2:35 pm

    If you’re looking for something different, somewhere you can hang with celebs one minute and your mates the next then check into the Clubhouse? Somewhere you can network with people in the same industry across the world or meet local people with similar interests then maybe Clubhouse is for you – the new FOMO inducing … The post Are You in the Club(House)? appeared first on Digital Agency Network.

  • SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel
    by Carlo Suñga on January 20, 2021 at 1:09 pm

    Despite the difference between search engine optimization (SEO) and search engine marketing (SEM), many people are still confused in distinguishing one from the other. In reality, SEO and SEM are vastly different, even though they present similar goals. SEO focuses on organic traffic, while SEM is all about improving web visibility on search engines. Yes, … The post SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel appeared first on Digital Agency Network.

  • 5 Inspiring Reasons For B2B Marketing Optimism in 2021
    by Lane Ellis on January 20, 2021 at 11:30 am

    How can the intense brightness that often follows humankind's darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year can look especially to the five reasons we've gathered here for being optimistic about the many positive opportunities and experiences that 2021 holds in store. Let's jump right in and take a look at five inspiring reasons for B2B marketing optimism in 2021 and beyond. 1 — We're More United As Teams & As Communities Despite the difficult pandemic challenges of 2020 that have continued into 2021, B2B marketers have gained a newfound understanding of the power of successful teamwork, even as remote work has typically meant less physically time together. Online collaboration systems are undoubtedly flourishing as never before, as teams meet and share in fascinating and sometimes unanticipated new ways using Zoom, Slack, monday.com* and so many other powerful tools for digital integration. Teams that haven't been used to working together remotely have gained not only new technology skills, but a new sense of understanding and appreciation for work associates and the challenges we all face — issues that were largely unseen in professional life during pre-pandemic times. [bctt tweet="“Teams that haven't been used to working together remotely have gained not only new technology skills, but a new sense of understanding and appreciation for work associates and the challenges we all face.” — Lane R. Ellis @lanerellis" username="toprank"] 2 — We're Poised To Unleash Tremendous New Energy Be ready to tap into the pure and boundless energy that are likely to overflow when our professional and personal lives are safely able to return to not quite what they were, but as close as we can come. The day World War II ended saw great global celebrations and relief, […]

  • 7 Ways to Make Your Marketing More Effective in 2021
    by Julie Reid on January 20, 2021 at 11:21 am

    In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed years of global digital transformation into just a short few weeks. The expanding role of technology to work, … The post 7 Ways to Make Your Marketing More Effective in 2021 appeared first on Digital Agency Network.

  • WooCommerce Support: The Solution For All Your Store Issues
    by Neha Shukla on January 19, 2021 at 9:53 am

    Planning to start an online store with WooCommerce? If that’s the case, you are at the right place. WooCommerce is the most popular eCommerce plugin that is used by a majority of online websites. It is the most recommended open-source eCommerce plugin for WordPress. Most importantly, when you are going to launch your business or The post WooCommerce Support: The Solution For All Your Store Issues appeared first on MakeWebBetter.

  • Top B2B Marketing Trends for 2021
    by Lee Odden on January 18, 2021 at 3:50 pm

    Each year I've taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what's ahead. Some of the marketing predictions and trends I've shared in the past include: Top 10 B2B Digital Marketing Trends in 2020 Personalization Video content and live video AI and Machine Learning Voice engagement and Podcasts B2B Influencer Marketing Content Marketing Chatbots and Conversational Selling Customer Experience Visual and Interactive Content ABM Top Digital Marketing Trends for 2019 Live, Interactive Video Voice Search AI/Machine Learning/Chatbots Data/Privacy/Transparency Influencer Marketing 2.0 Purpose Driven Brands and Gen Z It's interesting to see things like Video, Voice, AI and influencer marketing persist each year. The fact is, when it comes to B2B marketing trends, the world is moving fast and while marketing innovation hasn't slowed, there are still fundamental shifts in B2B buyer preferences for information discovery, consumption and engagement that have not yet been implemented by the majority of marketers yet. As a result, a lot of the "trends" we'll see a focus on in 2021 are not particularly new, just not evolved. The chaos of 2020 created some important shifts including 80% or more of the sales cycle happening in digital (Forrester) and impacting B2B verticals in very different ways. The uncertainty caused 50% of buyers to hold off on purchases (Harvard Business Review) but with Tech and Telecom least affected (eMarketer) that also meant an opportunity, especially for those B2B marketers that understand the new normal of go-to-market strategies is here to stay (McKinsey). So, with all that's changed in 2020 due to the pandemic as well as political, economic, and social uncertainty, what are the major trends B2B marketers need to be aware of for success in 2021? Here are 20+ that stand out: Brand Trust With an "epidemic of misinformation and […]

  • How Videos Can Increase Your Conversion Rate
    by Lesley Marchant on January 18, 2021 at 8:34 am

    Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers. With the pandemic forcing the majority of companies … The post How Videos Can Increase Your Conversion Rate appeared first on Digital Agency Network.

  • Marketing vs Branding: Top Key Differences You Need to Know
    by Nifty Marketing Australia on January 15, 2021 at 11:32 am

    Digital Marketing helps in both the marketing and branding of a business. People often interchange these words because both of these practices ensure the healthy existence of the company. But, how are marketing and branding different then? Well, let’s find out; Our clients question us occasionally, “What is the difference between branding and marketing?” “The … The post Marketing vs Branding: Top Key Differences You Need to Know appeared first on Digital Agency Network.

  • B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise
    by Lane Ellis on January 15, 2021 at 11:30 am

    The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs Google My Business launches new performance reporting Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land The Best Times to Post Your Social Media Updates in 2021 [Infographic] One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years U.S. consumer technology industry sales grew by 17 percent during the pandemic year of 2020 — its strongest performance of the past seven years — a growth rate that isn't expected to continue during 2021 or 2022, according to recently-released forecast data. MediaPost What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention? 47 percent of early technology adopters prefer social network side banner ads and brand promotional content, while 37 percent prefer online video ads and some 34 percent favor traditional website banner ads, according to recently-released survey data of interest to online marketers. MarketingCharts Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash 29 percent of advertisers and agencies use Google as their top identity resolution solution, ahead of second place LiveRamp and Salesforce, according to new data from the Advertiser Perceptions ID resolution marketplace report. AdExchanger Pinterest A Safe Haven […]

  • Top One Click Upsell Features To Maximize Your Sales
    by Abdul Ahad Qureshi on January 14, 2021 at 5:20 pm

    Business owners are always looking for ways to maximize their profits. Consequently, they turn to various marketing strategies that encourage sales and an increase in the number of potential customers. But let me ask you a question. Tell me what is easier; to bring a new lead and nurture it to a customer or try The post Top One Click Upsell Features To Maximize Your Sales appeared first on MakeWebBetter.

  • Break Free B2B Marketing: Oliver Christie on Making Life Better With AI
    by Susan Misukanis on January 14, 2021 at 11:30 am

    Just what is a B2B influencer, and what do they actually look like? In our third season of Break Free B2B Marketing video interviews we're having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about. Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in "5 Key Traits of the Best B2B Influencers." Offering up all of those boxes and more is Oliver Christie, chief artificial intelligence (AI) officer at PertexaHealthTech, who we're delighted to be profiling today. Nothing helps individuals and the businesses they work for break free from the norm quite like a tech disruption. The microprocessor. The internet. Mobile data. E-Commerce. When these technologies came onto the scene, everything changed… but what’s next? According to Oliver Christie, it’s AI. In his own words: "Artificial Intelligence is the biggest technology disruption of our generation." As far as he’s concerned, A.I. isn’t just the future, it’s the present. In today’s new episode of the Break Free B2B Marketing Interview series, Christie speaks about the role of artificial intelligence in our lives, including topics like A.I. and morality, bias in A.I., and the direction of A.I.’s future. Artificial intelligence isn't science fiction. It's very much a science reality, and Oliver Christie is one of the leading experts talking and consulting on the topic. In today's 31 minute interview with TopRank’s own Josh Nite, he'll be passing some of that expertise along. Break Free B2B Interview with Oliver Christie If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us. :55 - Introduction to Oliver Christie 3:05 - Human-centric artificial intelligence 4:14 - Personalization and […]

  • 5 Unconventional Sources of Customer Feedback for B2B Marketers
    by Lane Ellis on January 13, 2021 at 11:30 am

    Are you wondering whether you’re missing valuable customer feedback because you're just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including: Monitoring Social Media Activity Customer Experience Surveys Feedback Forms Website Data Analysis Customer Reviews & Other User Generated Content Direct Interviews Testimonials Usability Test Data Sales & Customer Service Team Data There are many other traditional ways as well, and each method excels in its own specific way, holding the promise of providing insightful information about customers or prospective customers. There is also an entirely different realm of customer feedback opportunities, however — an area filled with less-explored avenues that offer a great deal of audience insight to B2B marketers willing to venture off the beaten feedback path. B2B marketers can optimize their 2021 marketing efforts by using any or all of the five powerful unconventional sources of finding customer feedback that we’ll explore. Let’s jump right in with five unconventional sources of valuable customer feedback. 1 — Google Question Hub & Other Tools Getting to the heart of the questions most important to your customers and potential audience is a helpful path to learning more about your customers and gaining the information necessary to provide best-answer solutions. We’ve looked at numerous tools for finding the questions customers are asking, such as those I explored in “10 Smart Question Research Tools for B2B Marketers,” and now Google has expanded on its Google Search Console offering with the recent U.S. rollout of its Question Hub, a new service for finding unanswered search question data. Google Question Hub, previously only available in three non-U.S. nations, focuses on the unanswered questions searchers are seeking to answer — data that can then be used to create […]

  • WooCommerce Analytics: All You Need To Know!
    by Sanya Aru on January 13, 2021 at 9:30 am

    The value of an idea lies in the using of it. ~ Thomas Edison Having an online business and making it soar high are two very different things. Although every online business aims to have better performance and grow upwards, not everyone knows how to do it. This also raises the question if they know The post WooCommerce Analytics: All You Need To Know! appeared first on MakeWebBetter.

  • A Complete Guide On WooCommerce Hooks
    by Satya on January 12, 2021 at 10:56 am

    WooCommerce hooks are an integral part of WooCommerce store development.  Designing a WooCommerce store without the proper use of WooCommerce hooks is limiting the true potential and possibilities of your online store. You may accomplish a structure, a base of your online store, but adding extra essential features that your competitors might already have wouldn’t The post A Complete Guide On WooCommerce Hooks appeared first on MakeWebBetter.

  • How the Most Successful B2B Marketers Approach Influencer Marketing in 2021
    by Lee Odden on January 11, 2021 at 1:31 pm

    According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say their prospective customers rely on advice from industry experts with 84% engaging influencers to create brand awareness and 69% counting on influencers for lead generation. Influence plays a role across the entire B2B customer lifecycle from awareness to advocacy and with B2B marketing going decidedly digital during the pandemic and uncertainty of 2020, the importance of peer, expert and influencer recommendations through social and digital media are more important than ever. Without question, the uncertainties driven by economic, political and public health have affected business customers in a variety of ways from pausing on purchasing to taking more time to do research on solutions. How B2B marketers adapt to these changes is essential for success in 2021 and beyond. So how are B2B brands like LinkedIn, SAP, monday.com and others finding marketing wins during a time of uncertainty? One way is through understanding which voices are most influential to their customers and then partnering with those influencers to collaborate on content used for thought leadership, brand engagement and lead generation. Based on research of hundreds of B2B marketers, several best practices have emerged to optimize content with influence. The most successful B2B influencer marketing programs share certain characteristics including: Engaging in ongoing (Always-On) influencer marketing vs. periodic campaigns Rely on industry experts and analysts vs. purely social influencers Use blogs as content publishing platforms Use software to identify and qualify influencers vs. gut feel Create interactive content with influencers Have a centralized influencer marketing program Have a documented […]

  • B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations
    by Lane Ellis on January 8, 2021 at 11:30 am

    LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network's LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today Google Question Hub Is Open & It's A Great Way To Find Content Ideas Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable Why B2B marketers need to bet big on ‘The Big Long’ Brand investment is key for providing business value according to data from the 2030 Marketing Trends report from Linkedin’s The B2B Institute, and Marketing Week explores five of the key benefits that come from building a B2B brand. Marketing Week The Top 20 Content Marketing Hashtags, Topics, and Searches 71 percent of content marketers use a digital marketing hashtag alongside their content marketing tag, while strategy, SEO, and social media are the top three topics discussed with content marketing, according to newly-released study data from SEMrush examining more than 600,000 tweets and Google searches, the firm announced. MarketingProfs Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful' COVID-19, "meaningful" and "personalization" led the way when it came to the most covered search terms during 2020 at MediaPost, in its annual look at the most-referenced terms of the year. MediaPost Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report Microsoft's Bing has added new functionality to its Bing Webmaster Tools utilities, with additional metrics that can aid marketers in spotting potential trouble-spots, the firm recently announced. Search Engine […]

  • How B2B Marketers Can Get Closer to Their Customers
    by Joshua Nite on January 7, 2021 at 11:30 am

    Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else. To our credit, I think marketers already knew this. We just had to convince the rest of the organization.  For the most part,  we marketers have more leeway to choose the best way to reach our audience. And, of course, with that freedom comes responsibility.  How do we hit the sweet spot of what our audience wants to hear, and what our brand is trying to get across? How do we give them that value that inspires reciprocity? Here’s how B2B marketers can get closer to their audience in 2021. #1: Ask the Sales Team Let’s make 2021 the year we finally ditch the sales v. marketing mentality for good. Tighter alignment between the members of the Revenue Squad can only benefit everyone.  The sales team has a wealth of insights about your target audience. They’re the ones taking meetings, answering questions, talking one-on-one with members of the buying committee. In short, sales can tell you where the sticking points are, where more persuasion is needed, and what type of content ultimately sways people toward a purchase. Tight alignment with sales will make your content more relevant to your audience and more useful for your sales team. #2: Flip the Script on SEO  Are you still thinking of SEO as, “The way to get search engines to recommend our content?” If so, it’s time to update that mentality.  The most valuable function of keyword research right now is to determine what humans are searching for and how those queries are worded. It’s all about guiding content creation to […]

  • How To Create Urgency In Marketing On Your eCommerce Store
    by Neha Shukla on January 7, 2021 at 7:06 am

    Urgency! This term may turn you on within a matter of seconds. This word will provide you a sense of exigency or scarcity. According to Loss aversion, urgency is a prominent psychological technique that compels people to take action right away. It is deeply ingrained in our brain and relates to FOMO(fear of missing out). The post How To Create Urgency In Marketing On Your eCommerce Store appeared first on MakeWebBetter.

  • How to Setup WooCommerce Email Marketing in 2021
    by Aditya Srivastava on January 7, 2021 at 5:25 am

    Marketing is the fuel of your business, it keeps your business running. And profit is just the byproduct of your marketing effort. You won’t make any significant sales if you lack marketing skills. It doesn’t matter even if you have created the best product in the world. One can sell ideas under a proper marketing The post How to Setup WooCommerce Email Marketing in 2021 appeared first on MakeWebBetter.

  • 5 More Handy Tools For 2021’s Busy B2B Marketers
    by Lane Ellis on January 6, 2021 at 11:30 am

    Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts. We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy. Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories. Let’s jump in with our collection of handy tools and platforms to boost your marketing experiences. 1 — Awario Awario is a social media and web monitoring tool offering a variety of real-time social listening and analytics features, focused on bringing brands insights about their customers, competitors, and industries. Awario also hosts an active industry blog, which our CEO and co-founder Lee Odden has mentioned in “Over 50 Top Social Media Marketing Blogs.” The competitive intelligence and instant social listening feature set Awario offers can also be helpful for B2B influencer marketing, providing insight into whether mentions are positive or not, as well as other functions including global location data, topic clouds, and additional demographic information that can help ward off potential customer care issues. 2 — Descript Descript allows marketers to create podcasts, videos, transcripts and more through a collection of powerful collaborative tools, highlighted by the ability to edit audio using text instead of traditional wave-forms. The collection of utilities Descript has brought together aims to make video editing similar to a video […]

  • WooCommerce for NonProfits: A Complete Guide
    by Chitra Bisht on January 6, 2021 at 7:28 am

    WooCommerce for nonprofits is definitely a match. Ideally, a man should be socially useful for the betterment of fellow humans. This is seen absolutely in the endeavours of nonprofit organizations. With every new such organization, the world is becoming a better place to live in. There are reasons for opting WooCommerce for nonprofits. Firstly, not The post WooCommerce for NonProfits: A Complete Guide appeared first on MakeWebBetter.

  • Pitfall! Steering Clear of 5 Common B2B Content Marketing Missteps
    by Nick Nelson on January 5, 2021 at 11:30 am

    It’s been almost 40 years since Pitfall!, the classic side-scrolling platformer for the original Atari, was first released. David Crane’s creation went on to become one of the first console video game hits, selling more than 4 million copies, and is now remembered as an influential breakthrough for the medium. Why did Pitfall! gain such rampant popularity? Because it was realistic and relatable! I’m not talking about the pixelated 2D graphics or exotic jungle setting. I’m talking about the basic premise of problem-solving. The game is full of traps, hazards, and challenges, but there’s always a way around them. “Oh hey, a giant pit full of alligators. How will I get to the other side? Perhaps by grabbing hold of that swinging vine…” via Gfycat Today’s B2B content marketers may feel like they’re navigating a landscape filled with pitfalls — dangers or difficulties that are easily encountered but not immediately obvious. To help you on your journey, we’ve identified five of the most pervasive pitfalls so you can spot them and avoid them. 5 Pitfalls in B2B Content Marketing & How to Steer Clear From messaging to strategy to execution, these are five of the most counterproductive missteps that are commonly made by modern content marketing practitioners. 1 — Speaking to the Many Instead of the Few If you’re talking to everybody, you’re talking to nobody. This is a critical guiding philosophy, which may run counter to the way many marketers and writers were trained. (Especially those with backgrounds in journalism or media.) There’s a natural compulsion to make B2B content as accessible and broadly applicable possible, in order to maximize the potential reach. But with so much information and so many resources at the fingertips of today’s decision makers, marketers need to get more specific and direct. Joel Goobich of Vestorly called out “vague, generalized content” at the top of his recent list of B2B content marketing mistakes […]

  • Oyova Named to the Clutch 100 Top Fastest & Sustained Growth Firms for 2020
    by Jon Tsourakis on January 4, 2021 at 10:19 pm

    We just received exciting news here at Oyova! A Clutch analyst just called our founder to let us know that Oyova is again listed as one of the world’s top 100 fastest growth and sustained growth B2B companies! The post Oyova Named to the Clutch 100 Top Fastest & Sustained Growth Firms for 2020 appeared first on Oyova Software.

  • 45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing
    by Lee Odden on January 4, 2021 at 1:39 pm

    We've finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of inspiration I've found effective are the insights from industry research. That's one of the main reasons we conducted the first research survey around B2B influencer marketing. Having watched the growth of influence in marketing for B2B companies closely over the past 9 years, 2021 represents a significant opportunity for marketers to connect with the trusted voices in their industry to co-create content, inspire meaningful engagement and community, motivate authentic brand advocacy and boost influence of brand executives and subject matter experts as well as the brand itself. The data for B2B influencer marketing are compelling: 74% of marketers agree that influencer marketing improves customer and prospect experience with the brand 63% of marketers agree that marketing would have better results if it included a B2B influencer marketing program 12X more marketers are very successful who run always-on influencer programs vs. those who do periodic campaigns 60% of marketers who do not implement ongoing influencer marketing programs report not having the right skills in-house or knowledge to execute But where should you start? Where should you optimize? What are successful B2B marketers doing when it comes influencer marketing? To help answer those questions and more, I've pulled out 45 key statistics from the State of B2B Influencer Marketing Research Report: The B2B Influence Advantage 96% of B2B brands are confident about influencer marketing 90% of B2B companies expect their budget for influencer marketing to increase or stay the same in the next 12 months 77% of marketers say their prospective customers rely on advice from industry experts 84% of B2B marketers work with influencers to create brand awareness 69% of B2B marketers work with influencers to help generate new leads 78% of B2B marketers achieved increased […]

  • B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO
    by Lane Ellis on January 1, 2021 at 11:30 am

    Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and Trends Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today Twitter expands API features for developers tracking the public conversation Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch Google Ads Estimated List Size Now In Audience Manager Handy list size estimates have been added to Google Ads’ Audience Manager for audience lists of 20K or more, along with other new features, the search giant recently announced. SEO Roundtable How to Keep Your Team Motivated, Remotely The Harvard Business Review takes a look at the changing roles of experimenting, adapting, and growing remote team productivity and motivation that have arisen during the pandemic. Harvard Business Review Google Short Videos Carousel Displays TikTok & Instagram Videos Google has expanded a test that previously only included YouTube videos within Google mobile search results, now also including videos from both Instagram and TikTok, Google recently revealed. SEO Roundtable SAP-owned Qualtrics files for U.S. IPO Online survey specialist software firm Qualtrics has filed for an initial public offering (IPO) in the U.S., for up to $100 million, the SAP-owned company recently announced. Reuters Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible With a new funding round of $8.5 million, […]

  • Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts
    by Lane Ellis on December 31, 2020 at 11:30 am

    Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it's also part of the reason the need for search began in the first place. We're especially proud of the content marketing successes our team at TopRank Marketing have achieved during this topsy-turvy 2020, for a wide-range of major B2B clients. As 2021 draws close, we wanted to share our top content marketing articles of the year — each filled with best practices, research, examples, and the latest trends. We're fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 17th year this month — including Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, myself, and Alexis Hall, among others. Collectively this compendium of our top 10 content marketing posts of the year serves as a valuable resource, filled with practical examples and relevant topics for digital marketing professionals from CMOs to copywriters. We hope that you'll find these articles helpful well into 2021 and far beyond. Now, join us as we move on to the top 10! These most popular content marketing posts of the year are ordered by a combination of search visibility and social engagement: Our Most Popular Content Marketing Posts of 2020: 1. 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld — Lane R. Ellis In our top content marketing post of the year I share our annual list of the top 50 content marketing influencers to follow and learn from, released during this year's all-virtual Content Marketing World conference. You'll learn new lessons from these 50 content marketing influencers throughout 2021 and into a post-pandemic industry landscape. You can check out all of my posts here, and follow me on Twitter and LinkedIn. [bctt tweet="“@TopRank has a long history with #CMWorld starting at the beginning, with 10 years of […]

  • 50 Influential Women in B2B Marketing Who Rocked in 2020
    by Lee Odden on December 30, 2020 at 11:29 am

    If there was a year in need of inspiration, 2020 was it. Luckily, we're continuing our long tradition of highlighting inspirational marketers who are also influential. Over the past 10 years we've honored hundreds of women in marketing doing great work, creating and sharing content, and making a difference in the industry including last year's 50 Women CMOs Who Rock in Marketing. In this, the 11th year of publishing the TopRank Blog List of Women Who Rock in Marketing, we've taking a more B2B approach. The vast majority of honorees in the 2020 edition of our list work for B2B brands or have a B2B marketing function within a B2C or B2B/B2C brand. To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify those individuals who either identify as B2B marketers, create content about B2B marketing and engage with an audience on B2B marketing topics. As always, the baseline social data points include topical relevance, resonance with the network and reach. While there are many more women in B2B marketing leadership positions as proven by the research on CMOs we did last year, being able to engage communities via social networks and publishing content is what makes those on this list stand apart. Executive social engagement is becoming a much bigger priority for B2B brands as companies invest more in building the influence of internal subject matter experts, key opinion leaders and senior management. This is especially true with positions like the CMO where many customers expect to engage via social media. Ann Handley Chief Content Officer MarketingProfs@marketingprofs Ann Lewnes Chief Marketing Officer & Executive Vice President, Corporate Strategy & Development Adobe@alewnes Alicia Tillman Global Chief Marketing Officer SAP@aliciatillman Michelle Killebrew Products & Technology Marketing Leader PwC@shellkillebrew Stephanie […]

  • How To Setup WooCommerce Shipping On Your Store
    by Abdul Ahad Qureshi on December 30, 2020 at 6:24 am

    Okay, so you’ve built your online store with WooCommerce. You are even through with all the tax settings and now you’re all set to generate revenue. But are you ready to handle the process after a shopper hits the purchase button? Yes, I’m talking about shipping. If you’re selling physical goods in your WooCommerce store, The post How To Setup WooCommerce Shipping On Your Store appeared first on MakeWebBetter.

  • How to Create Buyer Personas For Your WooCommerce Store
    by Aditya Srivastava on December 30, 2020 at 5:07 am

    Digital marketing has become a battle of wits because the level of competition is higher than ever. Selling your products or services is a challenging task. You have to reach out to your customers or make it easier for them to reach out to you or both. In all cases, you have to develop a The post How to Create Buyer Personas For Your WooCommerce Store appeared first on MakeWebBetter.

  • WordPress CDN: A Comprehensive Guide To Boost Your Website’s Performance
    by Sanya Aru on December 29, 2020 at 9:58 am

    Is your website getting slower with every passing day? Since the eCommerce industry’s evolution, the importance of content has grown exponentially. And, evidently, the content isn’t plain text anymore. Undoubtedly, dynamic content types and media files attract the attention of site visitors. However, they also increase the load time and average page sizes of websites. The post WordPress CDN: A Comprehensive Guide To Boost Your Website’s Performance appeared first on MakeWebBetter.

  • Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences
    by Lee Odden on December 28, 2020 at 11:27 am

    In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what's working and what's not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencer marketing which inspired this series and Onalytica recently conducted the first research study of B2B influencers to better understand influencer marketing from their perspective. Any B2B marketer that wants a complete picture for success with B2B influencer marketing going into 2021 and beyond will benefit greatly from both reports: The Current State & Future of B2B Influencer Marketing - Onalytica 2020 State of B2B Influencer Marketing Research Report - TopRank Marketing To drill down into the insights around the Onalytica report, I talked with Tim Williams, CEO. We covered: About Onalytica as a B2B influencer marketing platform Tim's role as CEO at Onalytica The current state of B2B influencer marketing The impact of COVID-19 on B2B influencer marketing Why Always-On influencer marketing is good for both brands and influencers How to convince more B2B brands to focus on the experience they create for influencers as much as they do for customers Opportunities for B2B companies to leverage both external influencers and employee influencers for marketing B2B influencer engagement trends for 2021 What B2B marketers can do to better showcase influencer expertise in content What B2B brands can expect if they hire an agency What to be optimistic about with influencer marketing post-pandemic See the full video interview with Tim Williams in Episode 13 of Inside Influence here: Below is a highlight transcription of our discussion. Tell us about your role and what Onlaytica does Tim: Great. So I'm the CEO of Onalytica and I've always been in social media, sort of marketing communication circles and formally in public affairs. I've always helped build […]

  • Happy Holidays from the Team at TopRank Marketing
    by Lane Ellis on December 25, 2020 at 11:30 am

    2020 has been a uniquely challenging year for marketers the world over, yet the difficulties have served to bring us together in new ways, and as we enter the holiday season all of us at TopRank Marketing bring you special wishes for health and happiness. For all of us this has been one of the most challenging years in history, and as each of us works hard to meet the hurdles that 2020 has thrown in our path, we can take pride in what we’ve accomplished despite the difficulties that none of us could have envisioned a year ago. The trust our new and long-time clients have continued to place in us has allowed us to reach record levels of client retention, and for this we are very thankful. Our team has pulled together and we’ve added major new B2B technology industry, global telecommunications and IT firms as clients. We’ve also continued to expand and grow partnerships with existing clients such as LinkedIn, SAP, monday.com and many more. This unique year has reminded all of us just how important communities are — communities of clients, associates, influencers, executives, our fellow B2B marketers, as well as our local communities here in Minnesota — and we wish you all a joyous holiday season and a very happy new year ahead. We’re also continuing to grow and hiring in many roles. Take a look at our careers page for a full list. During this pandemic year TopRank Marketing has continued to take a stand both locally and as a part of our global community of marketers — efforts we will continue into 2021 and beyond, as our CEO and co-founder Lee Odden shares in a message for the new year. As Lane has mentioned, despite incredible challenges and uncertainty in the business world during 2020, our team at TopRank Marketing has been able to achieve many of our most ambitious goals. I know that many companies, including B2B marketing agencies, have not been so fortunate. I am thankful for the trust, loyalty and advocacy of our clients, the attention and […]

  • B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content
    by Lane Ellis on December 24, 2020 at 11:30 am

    B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and don't inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely to rate third-party ad platforms as having done a good job of explaining how data is being used. MediaPost LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products LinkedIn (client) has launched new product highlighting features to company pages on the platform, in the form of a products tab, allowing digital marketers to augment products with testimonials and customer endorsements, along with noting an additional forthcoming services marketplace feature, the Microsoft-owned firm recently announced. Social Media Today IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges Ad buyers have shifted focus to increased performance, while replacing the information formerly gathered by tracking cookies has become a top challenge, according to recently-released report data. Digital media will account for 71 percent of budget totals, according to the Interactive Advertising (IAB) report. MediaPost Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics Social news aggregator and discussion platform Reddit has announced integration with Oracle Data Cloud’s Moat service, a move that seeks to bolster Reddit’s campaign performance metrics as it courts a greater presence of B2B firms. Social Media Today Report: Americans Are Optimistic About 2021 59 percent of U.S. adults said they never want to hear the term “new normal” used again, according to recently-released survey data. The report also showed that consumers are seeking stability, and are ready to continue embracing the new technologies that have seen increased usage during the pandemic. MediaPost […]

  • 10 Principal WooCommerce Sales Hacks for Your Online Store in 2021
    by Neha Shukla on December 24, 2020 at 10:48 am

    WooCommerce sales hacks! By just hearing this term, every online store owner craves strategies that aware them of how to increase their sales and revenue. Churning out new methods of increasing orders and customers is a tough task as innovative methods are hard to come by. Even if you find them, implementing them to gain The post 10 Principal WooCommerce Sales Hacks for Your Online Store in 2021 appeared first on MakeWebBetter.

  • WooCommerce Product Categories, Tags, And Attributes: All You Need To Know
    by Chitra Bisht on December 24, 2020 at 8:54 am

    WooCommerce product categories, tags, and attributes will be an easy road for you after this article. An online store helps you increase your brand name and awareness globally, seven days a week, with no time boundations and improves client service through greater flexibility. And an online venture with WooCommerce is probably the best way to The post WooCommerce Product Categories, Tags, And Attributes: All You Need To Know appeared first on MakeWebBetter.

  • How to Start Dropshipping Business with a WooCommerce Store?
    by Satya on December 21, 2020 at 11:47 am

    Modern eCommerce retail comes in three forms — Normal Retail, Affiliate, and Dropshipping.  Normal retail includes purchasing and storing inventory, setting up online stores, marketing the store, packaging, and shipping when an order is received, handling return and exchange, etc. All of that requires a physical office, high initial investment, a bigger team, and full-time The post How to Start Dropshipping Business with a WooCommerce Store? appeared first on MakeWebBetter.

  • HubSpot Onboarding: Everything You Need to Know
    by Satyam on December 21, 2020 at 4:18 am

    Everybody loves automation. Or I should rather say, people hate doing things manually. The same goes for businesses. There are hundreds of tasks in a business that can be automated. But automating them in the right way is not everyone’s cup of tea. Many businesses fail on the technical setup, some get confused setting up The post HubSpot Onboarding: Everything You Need to Know appeared first on MakeWebBetter.

  • WooCommerce B2B: Setup Your Wholesale Store With WooCommerce [The Complete Guide]
    by Sanya Aru on December 15, 2020 at 1:41 pm

    The eCommerce sector is witnessing incredible growth with every passing year. And, so the market trend followers, from small to medium businesses, all are seen shifting to various online platforms. Certainly, this transition is not limited to retail sellers and service providers. B2B businesses are also very much in favor of following the trend too. The post WooCommerce B2B: Setup Your Wholesale Store With WooCommerce [The Complete Guide] appeared first on MakeWebBetter.

  • WooCommerce Shortcodes: An Exclusive Guide For 2021
    by Neha Shukla on December 15, 2020 at 10:39 am

    WooCommerce shortcodes! I know just by hearing the term codes, you must be intimidated about what I am going to discuss here. And if you are not a developer then, I know the word coding won’t go down that well with you. But that doesn’t hold true for shortcodes. WooCommerce shortcodes are small pieces of The post WooCommerce Shortcodes: An Exclusive Guide For 2021 appeared first on MakeWebBetter.

  • Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency
    by 360i on November 16, 2020 at 8:04 pm

    We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.”   Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs The post Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency appeared first on 360i Digital Agency Blog.

  • In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer
    by 360i on November 11, 2020 at 2:01 pm

    In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation.    It The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.

  • How Social Marketers can win at the polls this election cycle
    by 360i on October 16, 2020 at 2:10 pm

    The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election.  TL;DR  If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content.  While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk.   Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary.   Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.

  • Working parents, why not tackle the school year like a media plan? 
    by 360i on September 21, 2020 at 8:42 pm

    Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids.  Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability.    Define your objective as a working parent  A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working The post Working parents, why not tackle the school year like a media plan?  appeared first on 360i Digital Agency Blog.

  • What Marketers Need to Know Now to be Ready for Holiday Shopping Season
    by 360i on September 17, 2020 at 2:15 pm

    Labor Day may have just happened, but the 2020 holiday shopping season is already here. COVID-19 has set off a chain reaction that will culminate in Q4, and for marketers, this means plans and best practices need to be re-re-reviewed. Why? Because of: Amazon’s decision to move Prime Day to the first week of October will pull forward holiday spending and purchase behavior earlier The same-day and next-day delivery that online shoppers have grown accustomed to will no longer be reliable with an uptick in e-commerce demand Black Friday crowds will be a thing of the past as stores close their doors to reduce risk A divisive election is underway that could have ramifications on consumer spending, behavior and consumption (not to mention taxing the mail service further) There’s the cultural shift from in-person to virtual which will alter the holidays (and gift giving) Plus many more issues and/or considerations To help guide marketers during this crucial sales period, we’ve put together 12 specific actions brands should be taking, across four different areas. This report is packed with data, insight and advice on what to consider as we head into a season of ambiguity. You will learn: Current and anticipated The post What Marketers Need to Know Now to be Ready for Holiday Shopping Season appeared first on 360i Digital Agency Blog.

  • Oyova Among the Fastest Growing Private Companies in the Nation
    by oyovaadmin on August 13, 2020 at 9:04 pm

    Oyova Ranks #2536 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 162.19 Percent   JACKSONVILLE BEACH... The post Oyova Among the Fastest Growing Private Companies in the Nation appeared first on Oyova Software.

  • 360i #SideHustle: Kyzr Blue with Michael LaVallee
    by 360i on August 12, 2020 at 7:45 pm

    Welcome to the 360i #SideHustle series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. At 360i, many of us know Michael LaVallee as an Associate Strategist – but what many of us may not know is he is also a producer, writer, and singer for his own solo music project, Kyzr Blue. He makes “music that’s blue, but something to dance to” with emotional lyrics told through a dreamy-electronica production style. And he just released a new single called “Time Between the Cuts,” out on major platforms – Spotify, iTunes, tidal, and more! Notable music blog, Culture Fix, calls him a “truly exciting rising talent in the pop music.” Learn more about Michael’s journey below and his great advice to budding artists and all creative people.   How did your passion for music begin? Music has always been a major part of my life. I grew up playing the upright string bass in orchestra, singing in acapella groups, doing musicals, etc. while after school I was listening to and watching MTV and VH1 music videos and collecting CDs. I always loved making CD’s for my friends with The post 360i #SideHustle: Kyzr Blue with Michael LaVallee appeared first on 360i Digital Agency Blog.

  • 8 Tips to Grow Your Business Blog
    by Angela Diniak on July 28, 2020 at 12:00 am

    Blogs have a lot of power to help grow your business. But you need a sizable audience to... The post 8 Tips to Grow Your Business Blog appeared first on Oyova Software.

  • Blogging for Business: A Guide to How It Benefits Your Company
    by Angela Diniak on July 16, 2020 at 12:00 am

    Blogging for business is a central part of a company’s marketing strategy. If you haven’t made it a... The post Blogging for Business: A Guide to How It Benefits Your Company appeared first on Oyova Software.

  • Kroger Selects Dentsu Aegis Network Team Led by 360i as Integrated Media Agency of Record
    by 360i on July 8, 2020 at 12:47 pm

    We’re excited to share that The Kroger Co., America’s largest grocery retailer, has selected Dentsu Aegis Network (DAN) as its first integrated media agency of record. DAN will create a team to serve Kroger called fresh@dentsu, led out of 360i with experts from Amplifi, M8, Merkle, and Posterscope. The fresh@dentsu team will be responsible for media planning and buying for Kroger and its family of brands across all media channels, including TV, radio, print, OOH, search, social, display, online video, and streaming audio. The fresh@dentsu team will also partner with Kroger to evaluate their sponsorships. “The fresh@dentsu team stood out to us for their creative ability to think differently about our media planning and buying approach,” stated Kay Vizon, Kroger’s director of media. “We live in a hyperconnected world, requiring us to look at this part of our business more holistically – and with greater data – to accelerate growth and engagement. Dentsu’s audience-first approach aligns perfectly with our principle of looking at the total customer to better understand their behaviors and motivators and what really resonates with them, providing us with a continuous competitive advantage.” “We’re excited and honored to be partnering with Kroger, a brand that has a The post Kroger Selects Dentsu Aegis Network Team Led by 360i as Integrated Media Agency of Record appeared first on 360i Digital Agency Blog.

  • Fast 50: Oyova Among the Fastest-Growing First Coast Businesses
    by Angela Diniak on July 2, 2020 at 12:00 am

    Oyova proved its rightful place in an elite group once again. The Jacksonville Business Journal has systematically determined... The post Fast 50: Oyova Among the Fastest-Growing First Coast Businesses appeared first on Oyova Software.

  • Brands Taking a Stand Against Racism
    by 360i on June 11, 2020 at 2:00 pm

    As national protests continue with people demanding justice for George Floyd, Breonna Taylor, Ahmaud Arbery and so many others, brands are using their platforms and dollars to support anti-racism organizations and the Black Lives Matter movement. We shared some of the initial actions 360i is taking and wanted to also highlight our clients that are taking action to support and advocate for the Black community. Check out the following companies that are donating money to important causes like the NAACP Legal Defense and Educational Fund, Equal Justice Initiative, National Urban League, National Black Chamber of Commerce, the National Action Network, the Community Justice Action Fund, and many more organizations.  Check back for more as we keep updating the list.  Ben & Jerry’s issued a comprehensive, direct statement and call to action to dismantle white supremacy as part of their ongoing support for Black Lives Matter. They addressed the historical roots of discrimination, called out systemic racism, and advocated for specific policies to prevent further police abuses and redress racial inequality.   SoFi, the online personal finance company, is giving $1 million to organizations chosen by their employee resource group So(ul)Fi, which empowers Black employees, members and allies. Check out their statement The post Brands Taking a Stand Against Racism appeared first on 360i Digital Agency Blog.

  • The Role of Social Media on the Path to Re-opening
    by 360i on May 8, 2020 at 1:59 pm

    As states and cities across the country plan for re-opening and lockdowns start to lift in different regions, a brand’s social media pages should act as an anchor to communicate with consumers as their physical locations open back up for business amidst the pandemic. In fact, consumers normally visit social media looking for this type of information – more than half of US adults turn to social media for the latest news, and the majority Gen Z shoppers want brands and retailers to share shopping information with them through Instagram vs. other digital channels.  Social media – and the influencers that consumers turn to on these platforms – are particularly critical during and after a crisis, when transparency and trustworthy information are in high demand. Direct communication via owned social pages and trusted partners allows for the flexibility to authentically share the most up-to-date information at a time when the world is constantly in flux, especially as consumers look to the brands and influencers they trust to gauge what to expect and how to behave as the country opens back up again.  A Social Checklist for Successful Re-Openings  Marketers can use this checklist to ensure they are communicating clearly and helpfully with consumers, reassuring them, and providing the information they expect as The post The Role of Social Media on the Path to Re-opening appeared first on 360i Digital Agency Blog.

  • Content Creation: 3 Key Tips to Improve Your Personalization Efforts
    by Angela Diniak on May 5, 2020 at 12:00 am

    You’ve likely heard that personalization is becoming an increasingly important marketing trend. Consumers, now more than ever, want... The post Content Creation: 3 Key Tips to Improve Your Personalization Efforts appeared first on Oyova Software.

  • B2B Turns to Digital Marketing During the Coronavirus Pandemic
    by Angela Diniak on April 28, 2020 at 12:00 am

    In a relatively short amount of time, the coronavirus pandemic has undeniably had a significant impact on the... The post B2B Turns to Digital Marketing During the Coronavirus Pandemic appeared first on Oyova Software.

  • The Rise of Video Marketing
    by Angela Diniak on April 21, 2020 at 12:00 am

    What You Need to Know to Implement Video into Your Marketing Strategy Marketing trends are always changing. As... The post The Rise of Video Marketing appeared first on Oyova Software.

  • Inc. 5000 Named Oyova 197th Fastest-Growing Private Company in Florida
    by Jon Tsourakis on March 18, 2020 at 12:00 am

    The entire team here at Oyova is elated that we were named to the Inc. Magazines Inc. 5000... The post Inc. 5000 Named Oyova 197th Fastest-Growing Private Company in Florida appeared first on Oyova Software.