Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide
    by Lane Ellis on May 20, 2022 at 10:30 am

    Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools, Google recently announed. Search Engine Journal Twitter is testing a new 'Liked by Author' label for tweets Twitter has tested the ability for tweet replies on the platform that have been liked by the post’s author to show a red heart liked-by-author badge and similar text designation, with the aim of making it easier to spot top tweet replies in lengthy reply chains, Twitter recently announced. TechCrunch Videoconferencing hinders creativity — study When it comes to conceiving creative ideas among teams of two, brainstorming in person has been shown to produce 15 percent more ideas than doing so over remote video meetings using Zoom or similar technology, according to newly-released report data of interest to digital marketers published in the journal Nature. Philstar Listeners Like What They Bought From Podcast Ads. But They Have Ad Complaints Too. Podcast listeners are more receptive to advertising presented in the audio format, with 80 percent of podcast listeners having said that marketing messages heard during a podcast didn't negatively affect the content's quality, while 70 percent noted that they preferred ads which were read live during a podcast rather than prerecorded — two of several findings of interest to B2B marketers contained in recently-released survey data. InsideRadio [bctt tweet="“Once your podcast has an audience, make sure it’s still fun. But, also consider this: What are you doing with the content after the podcast and livestream?” — Christoph Trappe @CTrappe" username="toprank"] Google to allow users to control brands and topics they see in ads With a forthcoming new My Ad Center feature, search giant […]

  • 6 Marketing Concepts for B2Bs Explained
    by Marco Giuliani on May 18, 2022 at 4:07 pm

    In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts that all business-to-business marketers should be aware of, which is what this article will cover.  … The post 6 Marketing Concepts for B2Bs Explained appeared first on Digital Agency Network.

  • How Agency-focused Technology Can Increase Your Business Efficiency
    by Marija Kata Vlasic on May 18, 2022 at 12:02 pm

    In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an oversaturated and globalized market, brands that employ marketing, PR, design and development agencies (to name … The post How Agency-focused Technology Can Increase Your Business Efficiency appeared first on Digital Agency Network.

  • 5 Timely Ways B2B Brands Can Conquer Metaverse Marketing
    by Lane Ellis on May 18, 2022 at 10:30 am

    The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand marketing and analytics executives said that they understood the metaverse and how it will affect their brand, according to recently-released survey data. Despite limited general understanding of just what the metaverse is and may become, the areas that it will encompass are vast, running the gamut from digital currency and assets and natural language processing to device independence and marketplace commerce, as Gartner recently outlined. Let’s warp right in and explore five ways that B2B brands can succeed with metaverse marketing, and the pitfalls that savvy marketers must watch out for. 1 — Moving Past A Disconnected Hodgepodge The metaverse is currently a disconnected hodgepodge of holographic hopes and digital dreams that may or may not eventually reach the sustainable velocity to capture the hearts, minds, and wallets of the public and private sectors. As someone who’s been around online communications for over 38 years now, it’s hard to not see the metaverse as just another “cyberspace / next big thing” and a variation on a theme already played out by virtual reality (VR) and augmented reality (AR), however it’s undeniable that the theoretical promises it holds true could indeed be achievable if the digital stars precisely line up. Otherwise, the metaverse may face a scenario that marketing cartoonist Tom Fishburne recently summed up in his Marketoonist piece, “The Future of the Metaverse.” 2 — Avoiding The Siloed Platform Trap A primary danger the metaverse faces is falling into the siloed social media platform trap, with walled gardens of innumerable metaverse-like instances each owned by separate entities and all not being able to — whether on purpose or otherwise — talk to one another, or even willfully […]

  • Best Client Reporting Tools that Every Digital Agency Needs 
    by DAN on May 17, 2022 at 3:16 pm

    Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long run. There are many client reporting tools that we’ll be taking a deeper look at; … The post Best Client Reporting Tools that Every Digital Agency Needs  appeared first on Digital Agency Network.

  • Bigger Isn’t Always Better When It Comes to Budgets
    by Aron Schoenfeld on May 16, 2022 at 7:32 pm

    Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending more you’ll see improved traction, and quicker. But there’s a lot more to this than … The post Bigger Isn’t Always Better When It Comes to Budgets appeared first on Digital Agency Network.

  • Twitter Analytics: 11 Metrics to Track for Ultimate Boost in Social Media Growth
    by Ghia Marnewick on May 16, 2022 at 7:01 pm

    With any form of marketing, being able to measure the effectiveness and overall performance can help brands improve existing marketing strategies. If you are using Twitter as one of your marketing platforms, the best way to track and monitor your performance is by using Twitter Analytics. Twitter Analytics provides marketers and brands with insightful user … The post Twitter Analytics: 11 Metrics to Track for Ultimate Boost in Social Media Growth appeared first on Digital Agency Network.

  • 8 Tips to Enhance Your Website with Ecommerce SEO
    by Carlo Suñga on May 16, 2022 at 2:22 pm

    The success of your e-commerce business highly depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies. With the proper approach, you can expect more of your potential customers to come across your e-commerce website on search engine results pages (SERPs), browse through your web pages, and consider buying products from … The post 8 Tips to Enhance Your Website with Ecommerce SEO appeared first on Digital Agency Network.

  • Mental Health in Marketing: Top Wellness Tips for B2B Marketers
    by Sam Kirchoff on May 16, 2022 at 1:15 pm

    May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have to protect the well-being of the individuals they come from. Did you know that in the United States alone, there are over 50 million people currently experiencing some form of mental illness? You might even be one of them. If that’s the case, thank you. Thank you for getting up this morning. Thank you for reading our words. Thank you for being here. To acknowledge the importance of this month and our dedication to the cause of positive mental health in our industry, we’re starting a new column on the TopRank Marketing Blog: Mental Health in Marketing. The goal of this column is to share empathetic, practical, and accessible tips for maintaining a good headspace while in your workspace. No blog can replace the medical advice and care of both psychologists and licensed therapists, however. Our advice is here to help you navigate day-to-day work with a little more ease. For long term care, we highly recommend seeking the help of medical professionals. We’re looking forward to having you join us as we discuss topics we care about: avoiding burnout, improving communication, cultivating comfort, and streamlining success. Fidgets, too. For our inaugural post, we wanted to share a few basic mental health tips that come straight from the hearts —and keyboards —of a number of TopRank team members. 1 — Wellness Tips From (and For) B2B Marketers  “Walks are the best. Getting back to nature in any way. I do some gardening which is my zen time. Also: yoga and meditation in general.” — Debbie Friez, Influencer Marketing Manager "I love to rejuvenate and reflect by getting outside daily either trail running, freestyle cross-country skiing, single-track mountain biking, or hiking. Keeping a year-round connection with Mother […]

  • What Are Backlinks and How Do They Work?
    by Alexander Hollingsworth on May 16, 2022 at 9:00 am

    Backlinks are an important part of any SEO strategy. If you’re looking to give your website an SEO boost but are having trouble understanding backlinking and the different types offered, check out our guide. We answer the fundamental questions to help you start mapping out the best approach for your business. The post What Are Backlinks and How Do They Work? appeared first on Oyova Software.

  • Is the Metaverse the Future of Digital Marketing?
    by Jemima Myers on May 13, 2022 at 4:48 pm

    In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began to speculate about what digital marketing would look like in a new virtual world. Although … The post Is the Metaverse the Future of Digital Marketing? appeared first on Digital Agency Network.

  • The Ultimate Guide to Web Accessibility in 2022
    by Kerry Clarke-Potter on May 13, 2022 at 4:15 pm

    It’s easy to be daunted by the ever-increasing need to have an ‘accessible’ website. What does that mean? Will you need to overhaul your website? While we always want websites to be as accessible as possible, it’s fine to take smaller steps, rather than making no moves towards accessibility at all (or trying to do … The post The Ultimate Guide to Web Accessibility in 2022 appeared first on Digital Agency Network.

  • B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study
    by Lane Ellis on May 13, 2022 at 10:30 am

    B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding addressable market with 8.3 percent, according to newly-released survey data. MarketingCharts B2B Brands Deploy 'Always-on' Marketing Strategy to Keep Up with Buyers [Dow Jones / WSJ Report] When it comes to the B2B content types that senior executives prefer when choosing new technology product or service providers, 31 percent chose case studies, the same percentage chose videos, while 28 percent said they preferred thought leadership and research — one of numerous findings of interest to B2B marketers contained in recently-released B2B trust survey data. WSJ Intelligence/B2B International [bctt tweet="“'Always on' campaigns—campaigns that feature multiple live posts at all times—consistently perform better. The more often your audience interacts with your brand, the more memorable it becomes.” — Alex Rynne @amrynnie" username="toprank"] The 4 Types Of Everyday Influencers That Consumers Trust A leading 91 percent of consumers have said that they trust co-workers, family, and friends for brand advice at purchase time, with some 47 percent noting significant trust, while an organization’s own employees were also seen as trusted sources of brand recommendations, along with those from subject matter experts, according to newly-released report information. MediaPost LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles Microsoft-owned LinkedIn (client) has rolled out a new real-time caption feature that brings added accessibility to LinkedIn’s streaming events, while also launching more robust search features that add to overall findability on the professional social platform, LinkedIn recently announced. Social Media Today Female CMOs overtake male ones for the first time, […]

  • Best Tips for Optimizing Your Website for Success
    by Mike Kresch on May 11, 2022 at 2:22 pm

    Optimization is a powerful force. It means that something can be made better, that the current state is not the final one, and that there is always room for improvement. Take your website for example. Do you believe it can be optimized? Most people will agree that it most certainly can be. It’s the how, … The post Best Tips for Optimizing Your Website for Success appeared first on Digital Agency Network.

  • How to Improve Workplace Diversity and Inclusion
    by Andrea Day on May 11, 2022 at 1:25 pm

    In social settings, diversity and inclusion have improved over time. People’s ability to understand the experiences of different cultures, genders, and religions continues to grow. For many employees, however,  there are still improvements to be made in the workplace. Around 67% of job seekers consider diversity and inclusion to be important in their job search. … The post How to Improve Workplace Diversity and Inclusion appeared first on Digital Agency Network.

  • Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble
    by Lane Ellis on May 11, 2022 at 10:30 am

    What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect time to reach into the bag of letters and uncover some of the important marketing insights we can learn from the venerable game of Scrabble. Let’s hop right in and start exploring 10 marketing takeaways that we can learn from Scrabble and begin applying to our own efforts. 1 — Prioritize Your Marketing Bonus Squares The top B2B marketers and Scrabble aficionados are both keenly aware of the sweet spots — those force multipliers that can take a standard effort and double or triple its cumulative effectiveness. In Scrabble, strategic placement of key letters on double or triple letter bonus squares is a major part of a winning effort, along with the even more powerful double and triple word squares, which multiply the scoring of every letter in whatever word is played. B2B marketing also has its own bonus squares, in the form of working with influencers and subject matter experts, who are able to multiply the impact and reach of great content. Our CEO Lee Odden recently shared insight into getting started in B2B influencer marketing, with "How the Most Successful B2B Marketers Work with Influencer Marketing Agencies." Through targeted distribution to their dedicated social media following, B2B influencers can expose new content to relevant fans who are truly interested in the topics the influencer specializes in. The pinnacle of Scrabble comes in the form of rare double-doubles and triple-triples, achieved when a long word is played that manages to cover either two double or triple word bonus squares. When this happens, a player’s word value is doubled and then doubled again, or tripled twice in the case of the elusive triple-triple. In B2B marketing, such rare content exposure and engagement multipliers come when working […]

  • Best Software for Tracking Facebook Ad Results Post IOS14
    by Tom Welbourne on May 11, 2022 at 10:12 am

    The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still a few ways to track the performance of your ads. As a social media agency … The post Best Software for Tracking Facebook Ad Results Post IOS14 appeared first on Digital Agency Network.

  • Why Pinterest Is a Social Platform Worth Using for Your Business
    by Raven Benwait on May 11, 2022 at 10:05 am

    While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites … The post Why Pinterest Is a Social Platform Worth Using for Your Business appeared first on Digital Agency Network.

  • The Business Case for Awesome B2B Content
    by Joshua Nite on May 9, 2022 at 10:30 am

    Have you seen Everything Everywhere All at Once? It’s a must-watch for everyone, but especially B2B marketers. The movie tells a simple story about healing generational trauma. But it does so using multiverse travel, kung fu fighting, a truckload of googly eyes, and much more. Simply put, it’s awesome. You have to admire the bravery of both the filmmakers and the financiers, who read this script and went, “Yup, that seems reasonable.” Marketers could use a healthy dose of that kind of courage. Awesome content doesn’t overwhelm the story you’re telling the audience — in fact, it makes your message more likely to stick. The Business Case for Awesome B2B Content Here are a few great examples of awesome B2B content smartly amplified to get amazing results. If you’re having trouble convincing the higher-ups that creative content makes good business sense, let these help you make the case. Smartsheet’s Efforts Bear Fruit Productivity solution Smartsheet partnered with TopRank Marketing to raise awareness of their platform’s Microsoft Teams integration. We settled on a campaign that would allow for amazing influencer content, stunning visuals, and a hook to get the audience involved in creating their own content. The #FruitfulWork campaign started by categorizing work styles as five different types of fruit: Then we asked productivity and collaboration experts to share their workstyle and how they collaborate best with other types. The result: fun, lively video and static content that people love to share. Due to the awesomeness of this content, and the strategic influencer amplification we built in, this campaign saw: Over 10,000 pageviews on campaign content Benchmark-beating engagement on LinkedIn and Twitter A 30% increase in Microsoft Teams integration activation MailChimp Mangles Its Own Name What do you do when a podcast host mispronounces your company name in a paid ad? If you’re MailChimp, you lean into it with a creative campaign that […]

  • SEO vs. PPC: Which Is Better for Your Business?
    by Derek Corneau on May 9, 2022 at 9:00 am

    When comparing SEO vs. PPC to determine the best marketing strategy for your business, it’s important to understand their differences and benefits. Discover the basics of each and how they can both positively impact your online presence for years to come. The post SEO vs. PPC: Which Is Better for Your Business? appeared first on Oyova Software.

  • B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement
    by Lane Ellis on May 6, 2022 at 10:30 am

    B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying behaviors was seen as the top priority in the next year — two of several findings of interest to B2B marketers contained in newly-released Forrester survey data. SmartBrief The Video Content B2B Buyers Find Most Helpful 58 percent of B2B purchase decision makers pointed to learning about a product or service as the most helpful benefit of viewing video content, with 40 percent using videos to solve existing problems, and 36 percent using video to better understand a problem, according to recently-released B2B buyer video content study data. MarketingProfs The future of B2B sales is hybrid [Report] When it comes to hybrid selling in B2B industries, some 90 percent of enterprises have said that they plan to make the changes they implemented during the pandemic into ongoing practices, and over 90 percent viewed new hybrid sales models either as effective or more effective than methods used before the global health crisis — two of numerous statistics of interest to B2B marketers contained in newly-released report data. McKinsey & Company LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34% Microsoft’s latest quarterly report revealed that its LinkedIn professional social network had topped 810 million members, with the number of sessions expanding by 22 percent, accompanied by revenue that grew by 34 percent year-over-year and revenue topping $3.4 billion, Microsoft recently announced. Social Media Today Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame 22 percent of global marketing professionals have said that they have collaborated with authoritatives — industry experts who align with brand values — over the past year, while a growing number of marketers saw brand and influencer alignment as a top […]

  • Go All-In On Opportunity: What The Great Reshuffle Means For B2B Marketers
    by Lane Ellis on May 4, 2022 at 10:30 am

    What does the great reshuffle — the world's pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on? Nature more often than not seems to have an innate ability to accompany undeniable calamity with something positive, and indeed with the pandemic we’ve also gotten the great reshuffle — which may at first not seem like something entirely good, until we take a closer look. Just as the creation of the web forced upheaval on the pre-web Internet, with each challenge came nearly boundless opportunity, and in some ways the great reshuffle is yet another offshoot of the changes the web itself has given to the world. Despite the serious effect the great reshuffle has had on the B2B marketing world in the form of employee churn and hiring upheaval, in the long run the lasting changes it’s brought about are almost certain to create a better long-term global work environment. As a remote worker for over 17 years, the shift from being in a rather rare work situation to having nearly the entire B2B marketing community joining the remote or hybrid workforce has been one I wouldn’t have predicted witnessing during my lifetime. I do see a number of advantages, however, and let's that a closer look at six long-term positive changes the great reshuffle can offer B2B marketing professionals. 1 — Greater Talent Pool For Employers The past two years have seen more employers hiring from a greater global talent pool than ever, which has allowed increasing numbers of top B2B marketing professionals to join businesses that previously had to limit hiring to locals or woo talent to relocate. This new worldwide process has also inherently highlighted those firms with trouble spots that end up driving talent away, while bringing to the forefront those that have embraced the new hybrid and remote work environment and the changes they have brought. Brands have had to elevate their talent retention […]

  • How the Most Successful B2B Marketers Work with Influencer Marketing Agencies
    by Lee Odden on May 2, 2022 at 2:00 pm

    As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal influencers has enabled many organizations to deliver information that is more empathetic, useful and inspiring. Growth B2B brands are seeing the influence piece of the puzzle as an opportunity to better attract and engage increasingly distracted and distrustful customers. Many of those ambitious B2B marketers are looking for ways to accelerate their use of influence both internally and externally. Since our first paid B2B influencer engagement in 2012 with a Fortune 500 brand that is still our client today, we've seen an acceleration in B2B marketers seeking expertise, technology and best practices for engaging influencers. In 2022 those solutions come in many forms ranging from independent B2B influencer marketing consultants, to software platforms that also sell services to specialist agencies with teams dedicated to the strategy, tactics, technology, measurement and scale of B2B influencer marketing programs. For those B2B brands that prefer to have a trusted agency partner capable of delivering a full suite of services, there are questions to be answered. Just use Google to search "b2b influencer marketing" and you'll see many of them: What is a B2B influencer? Does B2B influencer marketing work? How do you do B2B influencer marketing? Is influence a B2B or B2C strategy? B2B marketers are searching for more than the topic of B2B influencer marketing. They want to find: B2B influencer marketing examples B2B influencer marketing in 2022 B2B influencer marketing case studies B2B influencer marketing statistics B2B influencer marketing on LinkedIn The best B2B influencer campaigns For our part, TopRank Marketing's B2B Marketing Blog has been publishing answers to these questions for many years. One of the ways we bring those answers together is through our State of B2B Influencer Marketing Research Report, […]

  • 15 of the Best Social Media Platforms for Your Business in 2022
    by Derek Corneau on May 2, 2022 at 9:00 am

    It’s important to know the best social media platforms for business. Using the right platform for your target audience can amplify your visibility. The post 15 of the Best Social Media Platforms for Your Business in 2022 appeared first on Oyova Software.

  • B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover
    by Lane Ellis on April 29, 2022 at 10:30 am

    B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom 56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings of interest to B2B marketers contained in newly-released survey data . MediaPost B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability Just over half of B2B buyers consider content that uses research data to be a key factor in making it memorable and more apt to lead to contacting a brand for further information, while storytelling that resonates with B2B buyers was also a top component of effective content, according to recently-released survey data. MarketingCharts [bctt tweet="“There are countless amazing people and companies with stories worth telling. Stories we tell NOT because they're the most sensational, but because they are stories worth telling.” — Jay Acunzo @JayAcunzo" username="toprank"] 18 Examples Of Awesome B2B Content Marketing [BuzzSumo] A review of millions of B2B marketing content examples has shown that content mentioning eBooks received the greatest engagement, with an average piece of B2B content receiving some 31 shares — two of numerous statistics of interest to digital marketers contained in recently-released data from BuzzSumo. BuzzSumo 3 Points About B2B Buyers’ Content Preferences [Survey] When it comes to which content types B2B buyers prefer, research and survey reports, case studies, and webinars were the top three content formats B2B buyers said they use for researching purchases, followed by B2B media publications, white papers, and eBooks, according to newly-released survey data. MarketingCharts Will Social Become the Dominant Media for B2B Brands? [ANA] 83 percent of B2B professionals have pinpointed social media and social advertising as the top B2B marketing tactic, […]

  • Enduring Engagement: 5 Easy Ways To Build New B2B Marketing Connections & Make Them Last
    by Lane Ellis on April 27, 2022 at 10:30 am

    With distrust of brands and advertising at all time highs, human to human connections and networks of people are more important than ever for B2B marketers. Finding the time to network is also a challenge as expectations of marketers to do more with less persists amongst the ongoing pandemic and rising inflation. So how can marketers create new professional connections that endure, and strengthen their existing business relationships? With ostensibly more ways than ever to find new connections both online and off, the task can seem overwhelming. Luckily, by making clear goals and putting a strategy in place to achieve them, marketers can start truly tapping into the power of building new connections and making them — along with existing ones — stand the test of time. Let’s start right in on our journey of professional network expansion, and look at how we can take both current and newfound business relationships to new heights. 1 — Embrace New Connections in Old Familiar Places via GIPHY To begin your journey of network reassessment and expansion, it can be helpful to ask yourself whether you’re taking full advantage of the opportunities to find new connections in the digital and real-world places you already frequent the most — your old familiar places. Some B2B marketers make the mistake of only seeking out new business connections in new spots, while not fully taking advantage of connections that are right under their noses on old familiar ground, just waiting to be uncovered. You may use one social media platform almost exclusively for personal activity, however by shifting your connection-making goals to include revisiting familiar spots, you’ll likely find a surprising number of new people to connect with on a professional level as well. In the age of B2B influencer marketing, the lines between personal and professional relationships can sometimes become blurry, which when handled well is certainly a good thing, and such connections only tend […]

  • Two Years In: How B2B Marketers Are Optimizing & Elevating Remote Work Experiences
    by Nick Nelson on April 25, 2022 at 10:30 am

    I always enjoy those dystopian movies about remnants of humanity persisting in a bleak future where some natural disaster or other catastrophe has dramatically altered the state of the planet. Particularly, I like when we as viewers are dropped into these worlds, and able to see how their inhabitants have learned to acclimate and even thrive under extraordinary circumstances. In the book and film I Am Legend, for example, Dr. Robert Neville is already a self-sufficient “omega man” by the time we meet him, living a lonely life in New York City where everyone else has died or transformed into a nocturnal mutant zombie. He hunts for food by day in the barren wasteland of Manhattan. He swings by the video rental store and interacts with manikins to simulate social contact. At night, when the hostile monsters come out from hiding, he barricades himself and his dog inside an immaculately fortified home. I realize this seems like an incredibly dire way to introduce the topic of remote work in a post-pandemic world, but I promise the ultimate point I’m driving toward is an optimistic one: humans are amazingly adaptable and resilient. In real life, those qualities have come to the forefront over the past two years. While professionals across many sectors are adjusting to completely different work dynamics, in marketing this shift has been especially pronounced. TopRank Marketing is one of many agencies and departments around the world that have now gone fully remote. How are B2B marketers embracing this challenge and optimizing around this new style of work as its permanence sets in? Let’s dive into some trends and insights. B2B Marketers Are Making Moves Our clients at LinkedIn Marketing Solutions recently shared research around the marketing jobs market, which is experiencing tremendous change and churn amidst the so-called Great Reshuffle. LinkedIn found a 31% increase in marketers switching jobs year-over-year from 2020 to 2021, while tracking around 618,000 job […]

  • Guide to Social Media Demographics in 2022
    by Derek Corneau on April 25, 2022 at 9:00 am

    Your ability to develop and execute a successful social media marketing campaign will influence the success of your business. As you build your marketing strategy, you’ll have to decide which social media platforms will get your focus. Discover how to choose which platform is best for your business and start generating more engagement, visibility, and sales. The post Guide to Social Media Demographics in 2022 appeared first on Oyova Software.

  • B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech
    by Lane Ellis on April 22, 2022 at 10:30 am

    B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers] More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy in 2022, with 70 percent of B2B marketers having said that partnering with influencers offered a high return on investment (ROI) — two of several findings of interest to digital marketers contained in newly-released HubSpot survey data detailing Instagram marketing trends. HubSpot [bctt tweet="“Don't see influencer marketing as 1-way transactional relationships that only benefit the brand. Focus on developing long-term mutually beneficial relationships that benefit both the brand & the influencers that you work with.” @justinlevy" username="toprank"] Marketers Are Overwhelmed By Martech, Study Finds Half of senior marketers said they were overwhelmed by marketing technology, with some 40 percent of the tools available to them going unused, while 30 percent have said that they are not able to fully utilize their marketing technology platforms — three of the statistics of interest to B2B marketers contained in recently-released survey data. MediaPost IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges When it comes to digital advertising in the U.S., growth of 35.4 percent year-over-year in 2021 contributed to $189.3 billion in revenue, an increase that was the fastest since 2006, led by digital video, which climbed 58.8 percent to $39.5 billion, according to newly-released report data. Marketing Dive Companies Are Set to Spend Billions on the Metaverse in the Next Decade. These Are the Groups They Should Target [Survey] 36 percent adults in the U.S. have said that they are interested in the metaverse, with 56 percent of millennials and 51 percent of Gen Z expressing interest, while 46 percent of men and 28 percent of women expressed interest, according to recently-released survey data. Morning Consult 8 in 10 Marketers Plan Changes to Their MarTech […]

  • Elevate B2B: 10+ Mentoring & Volunteering Opportunities For B2B Marketers
    by Lane Ellis on April 20, 2022 at 10:30 am

    What can B2B marketers do during this National Volunteer Month to help inspire and elevate the industry and the world around us? April is National Volunteer Month, making it a great time to look at what some of the biggest brands in the world are doing when it comes to volunteering efforts, and explore some of the organizations that B2B marketers can get involved with to give back and help others. Mentoring is also a powerful way for B2B marketers to strengthen the industry, and we’ll explore opportunities to share your expertise and time in both volunteer and mentor programs. Let’s jump right in and take a look at ten-plus ways B2B marketers can get involved in mentoring and volunteering. 1 — Microsoft & Malcolm’s List For National Volunteer Month, Malcolm Harden, vice president and general manager and federal partnerships leader at Microsoft created a handy “Malcom’s List” image, highlighting many of the ways professionals can get involved in community volunteerism. Malcolm shared several of the organizations where he has volunteered his time — including the American Council for Technology - Industry Advisory Council (ACT-IAC) — in a recent LinkedIn post. 2 — Adweek’s Executive Mentor Program For Musa Tariq, CEO of GoFundMe, the community of connections he’s made as a mentor in Adweek’s Executive Mentor Program have been a highlight of his personal journey, as he laid out in a LinkedIn post. The Adweek Executive Mentor Program helps advance diversity, equity, and inclusion (DE&I) among corporate executives, by pairing mid to senior-level marketers with leading CMOs and other corporate suite members for one-on-one guidance from mentors. [bctt tweet="“If marketers can get people to buy shoes and phones, why can't we raise awareness to things that need help? We should all be using our skill set for good as much as possible.” — Musa Tariq @musa" username="toprank"] 3 — Google & Start Small Think Big Monique E. Liburd, […]

  • Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates
    by Lane Ellis on April 18, 2022 at 10:30 am

    How can B2B marketers craft content that elevates, and what role do our preferred digital formats play in making it happen? Recent study data looking at content formats has deep implications when it comes to creating online experiences that will not only be noticed, but delight the senses while also answering our most important questions. Let’s take a look at how we process information, and how written, static images, video, and audio can work cohesively to create B2B marketing content that elevates with hope and delights with hyper-relevant answers delivered at the right time. 1 — Brain Science & Marketing Content Preferences: Formats, Styles & Relevance via GIPHY Understanding the human brain, with its exquisitely complex computational and filtering mechanisms, can go a long way towards learning the types of content that can perform the best in B2B marketing. The digital online content we experience everyday is in essence simply information that our brains process — swiftly weeding out data that: Doesn’t catch our attention Isn’t relevant Goes against our life values Content that passes these initial filters in our brains then begins a second phase, where greater focus is given to information. During this round of consideration, we look at: Does this answer a question I have? Can this be useful to me? Can it be helpful to others I know? If your marketing passes muster during this crucial moment, people will take action by interacting with your content in ways that include: Visiting a link to learn more Bookmarking or saving a digital asset for sharing or further study Sending a message to get more information Survey data from three annual reports can help us learn more about marketing content preferences. The volume of requested B2B content consumption grew by over nine percent year-over-year from 2020 to 2021, with total demand expanding by over 33 percent, while the average time professionals used to consume content climbed to 33.3 hours— […]

  • The Best Times to Post on Social Media in 2022
    by Derek Corneau on April 18, 2022 at 9:00 am

    Knowing when to post on social media is crucial to the success of your marketing efforts. If you're having trouble getting likes, comments, and visibility, discover the best times to post in 2022 to drive engagement, traffic, and leads. The post The Best Times to Post on Social Media in 2022 appeared first on Oyova Software.

  • B2B Marketing News: B2B Buyers Prefer Video, Upper Funnel Media Types Report, Marketers Weigh In On Events, & Meta’s New Monetization
    by Lane Ellis on April 15, 2022 at 10:30 am

    Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows A leading 70 percent of B2B buyers favor video when it comes to creating awareness of business problems, topping second-place research reports at 44 percent and webinars at 40 percent, while 95 percent have said that they're more receptive to sales communications after viewing video from an organization — two of numerous findings of interest to B2B marketers contained in recently-released survey data. MediaPost In-person events are back. What do marketers think about it? [Survey] While virtual events were still leading the way when it comes to marketing budgets, marketers said that networking opportunities were the leading reason for a return to attending in-person events, while webinars were seen as the top non-event marketing tactic, according to newly-released survey data. SmartBrief [bctt tweet="“For some types of events, in-person attendance will always be preferable.” — Harry McCracken @harrymccracken" username="toprank"] Analysis: Type of B2B Content Consumed May Signal Purchase Intent Timeline B2B executives have said that research reports, white papers, and articles are the top content formats for those looking to buy within three months, while tips and tricks guides, eGuides and cheat sheets came out on top for buyers with timelines of a year or longer, according to recently-released report findings. MarketingCharts LinkedIn Shares New Insights into the Most In-Demand Marketing Skills and Roles [Infographic] Social media marketing specialist, marketing manager, and content writer were among the most in-demand occupations according to newly-released LinkedIn (client) data, while marketing departments in the North American Region experienced a 121 percent increase in the share of remote jobs — two of several findings of interest to digital marketers released by the professional social network in infographic format. Social Media Today Meta to start testing money-making tools for its […]

  • Conference Collection: Top B2B Marketing Events To Learn From In 2022
    by Lane Ellis on April 13, 2022 at 10:30 am

    What are some of the top events, conferences and industry trade shows — whether virtual, in-person, and hybrid — for B2B marketers to learn from this spring and beyond? To help you sort out the many B2B marketing conference options available during the rest of 2022, we've compiled our latest list of the top B2B marketing events to elevate and inform your business strategy. Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the latest industry research and insight to increase brand awareness, but sometimes finding events that match your business and B2B search marketing needs can be challenging. In just the last decade the number of conferences has risen drastically, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially in world of B2B search marketing. For this spring we've gathered together a powerful array of events, and are happy to present them here, in chronological order. All events are virtual except where noted. [bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"] Kick back and dig in to our collection of some of the top B2B search marketing and other B2B-related conferences and events taking place as we head towards 2023. Top 2022 B2B Marketing Conferences APRIL B2B Marketing Expo — #B2BMarketingExpoUSAWhen: April 6-7, 2022Where: Los Angeles, CA.Theme: B2B MarketingAbout: One of Europe's top marketing events will bring its B2B Marketing Expo to California in 2022, expected to offer over 200 sessions, industry awards, and keynotes from top speakers from the American Marketing Association, EMRG, and others. The Gathering Marketing Summit — #TheGatheringSummitWhen: April 20-22, 2022Where: Hybrid (Live + Virtual), Banff, CanadaTheme: Creating Cult-Like […]

  • Optimize for B2B Marketing Success with an Influencer Marketing Strategy Checklist
    by Lee Odden on April 11, 2022 at 10:40 am

    The post Optimize for B2B Marketing Success with an Influencer Marketing Strategy Checklist appeared first on B2B Marketing Blog - TopRank®.

  • How to Create a Successful Instagram Advertising Strategy
    by Derek Corneau on April 11, 2022 at 9:00 am

    Want to give your social media marketing a boost with Instagram Ads? Discover how to develop a successful Instagram advertising strategy to get the best ROI from your investment. The post How to Create a Successful Instagram Advertising Strategy appeared first on Oyova Software.

  • B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMO’s Expanding Budgets, & Brands’ Mobile Ghosting
    by Lane Ellis on April 8, 2022 at 10:30 am

    Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report When it comes to the top formats in B2B content consumption, eBooks, guides, cheat sheets, and white papers lead the way, with 40 percent of content being accessed by corporate-level executives — two of several statistics of interest to B2B marketers contained in recently-released survey data. Chief Marketer Twitter is adding an edit button Twitter will test the ability to edit tweets, first among its premium Twitter Blue subscribers, paving the way for a possible future rollout to all users on the social platform, Twitter recently announced, in a major shift from its traditional stance suppressing tweet editing. The Verge [bctt tweet="“I used to want an edit button, but now what I want is a 'typo' button, which just automates the whole process of deleting a tweet and starting a new tweet with the same content that I can fix.” — Daryl Sng @dsng" username="toprank"] Google’s Privacy Sandbox ad technology testing begins Search giant Google has begun allowing developers the ability to test its new Topics, FLEDGE and Attribution Reporting components — Google’s replacement for the former Federated Learning of Cohorts (FLoC) advertising technology offering, giving marketers the opportunity to learn more about the new privacy-focused system, Google recently announced. Search Engine Land Instagram Updates Reels Editing Tools to Make it Easier to Re-Order and Edit Clips Meta-owned Instagram has rolled out an array of new video editing tools for its Reels video clip feature, including the ability to re-order and preview clips, along with a simpler-to-use Reels video trimming system, Instagram recently announced. Social Media Today 79% of Consumers Are Comfortable Seeing Contextual Than Behavioral Ads [Harris Poll] 65 percent of consumers said that they were more likely to respond to digital ads that were relevant to the webpage they were visiting, while 66 percent noted that […]

  • Survey Says: 2022 B2B Marketing Insight From Social Media Polls
    by Lane Ellis on April 6, 2022 at 10:30 am

    What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges? One straightforward way to gauge the pulse of the industry is by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers. We’ve tapped into our own social media audience poll data to see the outlook B2B marketing professionals have when it comes to important marketing issues including tactics, platforms, events, and more. For nearly three years we’ve run regular social media polls on our Twitter and LinkedIn* pages, and the insight shared with us has offered insight into what’s new, what's ahead, what's changed, and what’s gone for good in B2B marketing. While the sample size may sometimes be small, the outlook provided by the B2B marketing professionals taking our polls can be invaluable. Let's jump right in and take a look. Poll #1 — The Tactics B2B Marketers Are The Most Optimistic About The first poll we'll examine asked B2B marketers which business marketing tactic they were the most optimistic about for 2022, and presented four types of marketing practices including influencer marketing, values-driven marketing, always-on marketing, and tried and true content marketing. Our LinkedIn respondents gave the nod to traditional content marketing, with 47 percent saying it was the tactic they were most optimistic about looking ahead. Influencer marketing followed in second with 29 percent, followed by values-driven marketing with 16 percent, and always-on marketing with seven percent. Luckily for B2B marketers, these methods are never entirely separate, however, and some campaigns may even include all of these four elements. 42.9 percent of our Twitter poll takers also pointed to having the most optimism for content marketing, followed by 28.6 percent who said values-driven marketing, and 14.3 percent each for influencer marketing and always-on efforts. Our own Joshua Nite recently took at "4 […]

  • Oyova Ranks #155 on the 2022 Inc. 5000 Regionals Southeast List
    by Angela Diniak on March 24, 2022 at 7:52 pm

    Oyova is proud to announce that we've ranked #155 on the 2022 Inc. 5000 Regionals Southeast List. Discover how we made it happen. The post Oyova Ranks #155 on the 2022 Inc. 5000 Regionals Southeast List appeared first on Oyova Software.

  • Instagram Ads for Businesses: FAQs & Best Practices
    by Derek Corneau on March 15, 2022 at 9:04 am

    With its increasing popularity, more and more businesses are turning to Instagram Ads. However, to be successful, it's essential to understand the best practices & top tips before getting started. Discover the top FAQs of Instagram Ads to help drive your marketing strategy. The post Instagram Ads for Businesses: FAQs & Best Practices appeared first on Oyova Software.

  • Instagram Business Analytics: How to Measure Ad Success
    by Derek Corneau on March 15, 2022 at 9:03 am

    Are you interested in utilizing Instagram Ads to boost your digital marketing efforts? Discover the variety of helpful analytics they offer so you can leverage data to improve your ad campaigns & reach the right audience. The post Instagram Business Analytics: How to Measure Ad Success appeared first on Oyova Software.

  • Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans
    by 360i on February 1, 2022 at 10:16 pm

    Sour Patch Kids, everyone’s favorite sweet-sour candy, has taken social by storm. Soon after making Gen Z dreams come true with an Olivia Rodrigo collab that all began with a Tweet, the brand blew past one million followers to become the most popular snack brand on TikTok. How did they do it?  Adweek recently caught up with 360i Social Strategist Shelby Jacobs to find out, as part of the Social Confidential video series that looks behind the logo to find out who is tweeting and sharing for major brands. Shelby dished on SPK’s most popular TikTok, the sweetest part of her job, her advice for fellow brand managers on social, and more.  Head to Adweek to hear more about the strategy that launched SPK to 1.4 million followers.   The post Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans appeared first on 360i Digital Agency Blog.

  • Adweek Names 360i as a Creative-First Agency to Watch in 2022
    by 360i on December 29, 2021 at 4:30 pm

    360i was selected as one of 15 agencies to watch by Adweek’s Agencies and Creativity editorial team. The brand was selected for its mastery of TikTok, work for OREO, a track record of new business and extensive plans to make Preparation H a digital super star.  See why 360i was celebrated for its ability to effectively tap into culture and connect brands with consumers in Adweek.  The post Adweek Names 360i as a Creative-First Agency to Watch in 2022 appeared first on 360i Digital Agency Blog.

  • 360i and dentsu Creative Bolster Leadership Team
    by 360i on December 7, 2021 at 7:30 pm

    We’re taking a quick break from launching killer work for OREO, 7-Eleven and Burger King to welcome some new senior leaders to the team here at 360i and across dentsu’s creative offering, which also includes our sister agencies dentsuMB and Isobar. After a strong year of new business wins and organic growth, we’ve added some new roles and new leaders who are courageous, curious, and bring a can-do spirit to the work we do each day.    Brian Eden joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. In addition to picking up a Titanium Lion at Cannes for Prudential’s “Challenge Lab” and Best in Show at AICP Post for Zillow’s “The Journey”, his work has been recognized at every major industry awards show, including D&AD, One Show, and the Effies. Brian will be leading creative for clients including OREO, Kroger, and Pirate’s Booty.   We’ve also brought on Bridget Jewell as Group Director, Social Creative. Bridget spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist to become a Creative Director overseeing work for clients like The post 360i and dentsu Creative Bolster Leadership Team appeared first on 360i Digital Agency Blog.

  • Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective
    by 360i on October 8, 2021 at 4:30 pm

    Burger King has hired 360i to oversee its US social media account, a move the brand says is needed to bring a fresh perspective to its strategy.   Ad Age covered the significant win as part of their weekly agency brief. The international chain acknowledged a proven track record since 360i already handles social for 7-Eleven and several other Mondelez brands including OREO and Sour Patch kids.   See this lead story in Ad Age’s Agency News email newsletter.  The post Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective appeared first on 360i Digital Agency Blog.

  • 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue
    by 360i on October 7, 2021 at 7:42 pm

    We are pleased to share that our own Ashley Evangelista was named on Business Insider’s 2021 Rising Stars of Madison Avenue. This list recognizes individuals that develop standout creative campaigns, use data in new ways, change business practices, and challenge the traditional agency model. Ashley does all of these things and more with her team at 360i.  Ashley is a key strategic leader on several large accounts at 360i and most recently led the strategy for 7-Eleven’s first major brand campaign in nearly a decade. Check out “Take it to Eleven” here. Ashley’s achievements go beyond creatively solving our clients’ business challenges. She helped to grow 360i’s roster by bringing in consumer healthcare brands TUMS and Emergen-C.  Congratulations Ashley!   Read the full article on Business Insider.  The post 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue appeared first on 360i Digital Agency Blog.

  • Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab
    by 360i on September 8, 2021 at 4:30 pm

    This week, 360i launched OREO x Pokemon, which features a beautiful OREO cookie animation and OOH art display which is currently installed in Los Angeles.  This work is an example of authentic brand alignment with the animation perfectly showcasing the artistry of Pokemon while still spotlighting the iconic OREO cookie. The collab is being celebrated in advertising trades and mainstream press.    Witness how the hunt begins with coverage in Adweek.  The post Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab appeared first on 360i Digital Agency Blog.

  • Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering
    by 360i on August 11, 2021 at 5:00 pm

    We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio
    by 360i on June 9, 2021 at 4:11 pm

    360i Executive Creative Director Devon Hong shared his creative inspirations and what has shaped his personal life and career in The Muse by Clio. He has a lot of experience to tap into, including recent work on 7-Eleven’s “Take it to Eleven” brand refresh and various projects for Mondelez International.  Check out his storied career from Spotify to Smirnoff here.  The post 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio appeared first on 360i Digital Agency Blog.

  • 360i Named AOR for GSK
    by 360i on June 8, 2021 at 4:30 pm

    360i has won a mix of Digital and Creative AOR duties for a portfolio of GSK consumer healthcare brands in the US. The firm will focus on taking a more strategic planning and data-led approach across GSK’s consumer health portfolio.  Read more about the drive for more cultural and consumer relevance in Campaign US.  The post 360i Named AOR for GSK appeared first on 360i Digital Agency Blog.