Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • Amplify Your Agency’s Reach with Personal Brands on LinkedIn
    by Berfin Cezim on July 19, 2024 at 10:50 am

    Building your personal brand on LinkedIn? It’s smart business. For professionals everywhere, LinkedIn is the go-to spot. It’s where you showcase your skills, connect with leaders, and establish a name for yourself and your agency.  With a strong personal brand on LinkedIn, your agency’s reach could really take off in a world where every interaction … The post Amplify Your Agency’s Reach with Personal Brands on LinkedIn appeared first on Digital Agency Network.

  • Best Digital Agency Showreel Videos in 2024
    by Mina Onar on July 18, 2024 at 2:40 pm

    A showreel, sometimes referred to as a demo reel or sizzle reel, is usually a dynamic collection of a few short videos that highlights the work of a digital agency.  Designed to attract and convert potential clients, these reels are not just visual catalogs of past work but proof of a company’s creativity and technical … The post Best Digital Agency Showreel Videos in 2024 appeared first on Digital Agency Network.

  • Short-Form Video Trends 2024: What’s Hot Right Now?
    by Berfin Cezim on July 18, 2024 at 6:44 am

    Social media is everywhere these days, and it is home to new short-form video trends emerging every other day. Their reach is wide, and their appeal is amplified.  In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content creators and marketers … The post Short-Form Video Trends 2024: What’s Hot Right Now? appeared first on Digital Agency Network.

  • Key Reasons Why Working With Marketing Agencies Is Worth It
    by Cansu Ekren on July 18, 2024 at 6:41 am

    Are you wondering if hiring a digital marketing agency is a worthwhile investment for your brand? Right?  This choice could have a big influence on your marketing campaigns and entire business development in the digital marketing ecosystem. The advantages of working with an agency—such as specialized knowledge, cutting-edge tools, and significant cost savings—often greatly exceed … The post Key Reasons Why Working With Marketing Agencies Is Worth It appeared first on Digital Agency Network.

  • How to Remove White Space Sidebar in Shopify Mobile
    by Brandon Smith on July 17, 2024 at 9:00 am

    When designing your Shopify eCommerce store for mobile view, you may encounter a large sidebar of white space...

  • Working with Non-Technical Clients in Web Development Projects
    by Stephen Neville on July 17, 2024 at 8:46 am

    Whether your clients come from large corporations, small enterprises or collaborative teams, managing non-technical clients presents its own set of challenges.  Each client group has varying degrees of understanding regarding the technicalities of the web development process, and this can have an impact on how the clients are managed during a project, and how you … The post Working with Non-Technical Clients in Web Development Projects appeared first on Digital Agency Network.

  • Mastering Website Development Projects and Client Retention
    by Stephen Neville on July 17, 2024 at 8:24 am

    Most agencies have experienced website development projects that didn’t go as planned, leaving clients dissatisfied and ready to share their negative experience with their peers. Identifying where things go wrong and implementing processes to mitigate issues is crucial. If done right, you’ll have no shortage of loyal clients that will happily spread the word and … The post Mastering Website Development Projects and Client Retention appeared first on Digital Agency Network.

  • Spotlight on Paris 2024: The Most Impactful Olympic Ads
    by Mina Onar on July 16, 2024 at 2:59 pm

    At the time when the world feels more divided than ever, the Olympic Games stand as a symbol of global unity. And the Olympic ads – old or new- celebrate this unity, featuring stories that bring people together across cultures and continents. Every four years, the summer olympics become more than just a major international … The post Spotlight on Paris 2024: The Most Impactful Olympic Ads appeared first on Digital Agency Network.

  • Balancing E-commerce SEO With Social Media Efforts
    by DAN on July 16, 2024 at 9:20 am

    An eCommerce store needs a formidable online presence—of which a good website and quality products are just the beginning. The real challenge lies in letting probable customers know that your brand exists amidst the digital racket. This is where search engine optimization (SEO) and social media marketing come in.  While SEO lays a foundation for … The post Balancing E-commerce SEO With Social Media Efforts appeared first on Digital Agency Network.

  • How to Tell Your Agency is Going to Be Hacked Soon?
    by DAN on July 16, 2024 at 8:20 am

    Digital marketers are always busy with deadlines, campaigns, and the latest updates. Unfortunately, this can cause them to overlook crucial cybersecurity practices. If you or your colleagues exhibit any of these practices, your agency may be in danger of cyberattack.   Everyone Skips Cybersecurity Training  Often, employees do not take security training seriously. Sometimes, managers do … The post How to Tell Your Agency is Going to Be Hacked Soon? appeared first on Digital Agency Network.

  • The Customer Hero: Keys to Creating Case Studies That Get Results
    by Nick Nelson on July 15, 2024 at 2:20 pm

    It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very... The post The Customer Hero: Keys to Creating Case Studies That Get Results appeared first on TopRank® Marketing.

  • Is Squarespace Bad for SEO?
    by Brandon Smith on July 15, 2024 at 9:00 am

    When building a website, ensuring that it’s optimized for search engines is crucial. One of the most popular...

  • How to Build a B2B Video Marketing Strategy
    by Nick Nelson on July 10, 2024 at 3:15 pm

    B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By... The post How to Build a B2B Video Marketing Strategy appeared first on TopRank® Marketing.

  • Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
    by Harry Mackin on July 8, 2024 at 4:00 pm

    Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited... The post Age of SGE: How Will AI Affect Search Traffic in the Next Decade? appeared first on TopRank® Marketing.

  • User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns
    by Maria Bondarenko on July 8, 2024 at 2:13 pm

    UGC has proven to be a powerful tool for brands that seek to build a close-knit relationship with their consumers using digital marketing. With the decline in the effectiveness of conventional advertising, marketers are searching for more effective ways of advertising, for example, interactive video ads created by digital marketing agencies such as Multiplayer’s sub-brand … The post User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns appeared first on Digital Agency Network.

  • The Complete Guide to SOPs for Digital Marketing Agencies (w/ AI-Powered Steps)
    by Berfin Cezim on July 8, 2024 at 11:21 am

    Feeling overwhelmed by the ever-changing digital marketing landscape? Many agencies struggle with maintaining consistent processes and client satisfaction amidst the constant updates and new trends. Here’s the good news: implementing a robust Standard Operating Procedure (SOP) for your digital marketing agency can be a game-changer. Let’s explore how SOPs can help your agency. What Is … The post The Complete Guide to SOPs for Digital Marketing Agencies (w/ AI-Powered Steps) appeared first on Digital Agency Network.

  • How Long Does It Take to Make Money with eCommerce?
    by Brandon Smith on July 8, 2024 at 8:00 am

    eCommerce has transformed the way we shop, offering entrepreneurs opportunities to start their own businesses with relatively low...

  • 7 Main Problems Preventing the Introduction of AI Into Your Work
    by Adam Nassef on July 6, 2024 at 12:32 pm

    Insights from 10,000 analysts, IT specialists and executives – all about AI. If you are not familiar with the topic of artificial intelligence and want to understand what’s what from the experience of real companies, ensure you read this article! Artificial intelligence has already shown that it can do many useful things and simplify the … The post 7 Main Problems Preventing the Introduction of AI Into Your Work appeared first on Digital Agency Network.

  • Make Sure to Include These 8 Elements in an SEO Content Brief
    by Harry Mackin on July 3, 2024 at 2:30 pm

    When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has... The post Make Sure to Include These 8 Elements in an SEO Content Brief appeared first on TopRank® Marketing.

  • Everything You Need to Know about B2B Influencer Contracts and Payments
    by Alex White on July 1, 2024 at 12:00 pm

    In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some... The post Everything You Need to Know about B2B Influencer Contracts and Payments appeared first on TopRank® Marketing.

  • How to Scale an eCommerce Business: The Definitive Guide
    by Brandon Smith on July 1, 2024 at 9:00 am

    Learning how to scale an eCommerce business is a multifaceted journey that requires strategic planning, precision, and the...

  • 9 Step Social Media Audit for Improving LinkedIn Business Page Results
    by Debbie Friez on June 30, 2024 at 3:30 pm

    It’s undeniable that LinkedIn* is leading the pack for professional social networks. In fact, more than half of all of... The post 9 Step Social Media Audit for Improving LinkedIn Business Page Results appeared first on TopRank® Marketing.

  • Why You Need an Influencer Strategy (and How to Build One)
    by Debbie Friez on June 26, 2024 at 2:45 pm

    “We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How... The post Why You Need an Influencer Strategy (and How to Build One) appeared first on TopRank® Marketing.

  • What Makes B2B Thought Leadership Actually Work?
    by Joshua Nite on June 24, 2024 at 2:45 pm

    B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind... The post What Makes B2B Thought Leadership Actually Work? appeared first on TopRank® Marketing.

  • How Long Does It Take to Build an eCommerce Website?
    by Alexander Hollingsworth on June 24, 2024 at 9:00 am

    Creating an eCommerce website is a significant endeavor that involves meticulous planning and execution. Understanding the time investment...

  • Square Zero: 5 Survival Tips for Better Keyword Research
    by Nick Nelson on June 21, 2024 at 9:00 pm

    It’s a situation you have never before found yourself in. It is fraught with anticipation— and potentially danger. Oftentimes it... The post Square Zero: 5 Survival Tips for Better Keyword Research appeared first on TopRank® Marketing.

  • The B2B Influencer Marketing Software You Need to Succeed
    by Debbie Friez on June 21, 2024 at 3:18 pm

    Working with influencers is a hot topic for marketers everywhere. But how do you find the right influencers? How do... The post The B2B Influencer Marketing Software You Need to Succeed appeared first on TopRank® Marketing.

  • How Many Weeks for Consideration Campaign Ads?
    by Alexander Hollingsworth on June 17, 2024 at 9:00 am

    Launching a successful marketing campaign requires strategic planning and timing. One of the most critical factors to consider...

  • How Many Ads Should Be Implemented Per Ad Group?
    by Alexander Hollingsworth on June 10, 2024 at 8:00 am

    How many ads should be implemented per ad group? The answer to this question is pivotal in optimizing...

  • How to Add the ‘Add to Cart’ Shopify Button on Pinterest
    by Alexander Hollingsworth on June 5, 2024 at 8:00 am

    Connecting Pinterest to your Shopify store and adding an “Add to Cart” button to your product pins can...

  • Is Email Marketing Legit?
    by Alexander Hollingsworth on June 3, 2024 at 8:00 am

    As businesses seek to enhance their reach and engagement, many ask, “Is email marketing legit?” The answer is...

  • 360i is Now DENTSU CREATIVE
    by Grace Clunie on June 22, 2022 at 5:00 pm

    Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron announced the launch of DENTSU CREATIVE, dentsu’s global creative network, at Cannes Lions. Designed to unify and accelerate creativity across the business, DENTSU CREATIVE will serve as the sole creative network for Dentsu International working with clients around the globe.  In a bold move, Dentsu International has created an entirely new global creative network, uniting its creative agencies, including 360i, dentsuMB and Isobar, and expanding its Entertainment, Earned Attention and Experience capabilities. The launch is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything Dentsu International does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market.  DENTSU CREATIVE is poised to transform brands and businesses through the lens of Modern Creativity, which looks to deliver ideas that Create Culture, Change Society and Invent the Future.  Led by Fred Levron, who joined Dentsu International as Chief Creative Officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; DENTSU CREATIVE will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across Dentsu International, and collaborate closely with Dentsu’s creative team in Japan.  DENTSU CREATIVE blends dentsu’s The post 360i is Now DENTSU CREATIVE appeared first on 360i Digital Agency Blog.

  • Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans
    by 360i on February 1, 2022 at 10:16 pm

    Sour Patch Kids, everyone’s favorite sweet-sour candy, has taken social by storm. Soon after making Gen Z dreams come true with an Olivia Rodrigo collab that all began with a Tweet, the brand blew past one million followers to become the most popular snack brand on TikTok. How did they do it?  Adweek recently caught up with 360i Social Strategist Shelby Jacobs to find out, as part of the Social Confidential video series that looks behind the logo to find out who is tweeting and sharing for major brands. Shelby dished on SPK’s most popular TikTok, the sweetest part of her job, her advice for fellow brand managers on social, and more.  Head to Adweek to hear more about the strategy that launched SPK to 1.4 million followers.   The post Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans appeared first on 360i Digital Agency Blog.

  • Adweek Names 360i as a Creative-First Agency to Watch in 2022
    by 360i on December 29, 2021 at 4:30 pm

    360i was selected as one of 15 agencies to watch by Adweek’s Agencies and Creativity editorial team. The brand was selected for its mastery of TikTok, work for OREO, a track record of new business and extensive plans to make Preparation H a digital super star.  See why 360i was celebrated for its ability to effectively tap into culture and connect brands with consumers in Adweek.  The post Adweek Names 360i as a Creative-First Agency to Watch in 2022 appeared first on 360i Digital Agency Blog.

  • 360i and dentsu Creative Bolster Leadership Team
    by 360i on December 7, 2021 at 7:30 pm

    We’re taking a quick break from launching killer work for OREO, 7-Eleven and Burger King to welcome some new senior leaders to the team here at 360i and across dentsu’s creative offering, which also includes our sister agencies dentsuMB and Isobar. After a strong year of new business wins and organic growth, we’ve added some new roles and new leaders who are courageous, curious, and bring a can-do spirit to the work we do each day.    Brian Eden joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. In addition to picking up a Titanium Lion at Cannes for Prudential’s “Challenge Lab” and Best in Show at AICP Post for Zillow’s “The Journey”, his work has been recognized at every major industry awards show, including D&AD, One Show, and the Effies. Brian will be leading creative for clients including OREO, Kroger, and Pirate’s Booty.   We’ve also brought on Bridget Jewell as Group Director, Social Creative. Bridget spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist to become a Creative Director overseeing work for clients like The post 360i and dentsu Creative Bolster Leadership Team appeared first on 360i Digital Agency Blog.

  • Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective
    by 360i on October 8, 2021 at 4:30 pm

    Burger King has hired 360i to oversee its US social media account, a move the brand says is needed to bring a fresh perspective to its strategy.   Ad Age covered the significant win as part of their weekly agency brief. The international chain acknowledged a proven track record since 360i already handles social for 7-Eleven and several other Mondelez brands including OREO and Sour Patch kids.   See this lead story in Ad Age’s Agency News email newsletter.  The post Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective appeared first on 360i Digital Agency Blog.

  • 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue
    by 360i on October 7, 2021 at 7:42 pm

    We are pleased to share that our own Ashley Evangelista was named on Business Insider’s 2021 Rising Stars of Madison Avenue. This list recognizes individuals that develop standout creative campaigns, use data in new ways, change business practices, and challenge the traditional agency model. Ashley does all of these things and more with her team at 360i.  Ashley is a key strategic leader on several large accounts at 360i and most recently led the strategy for 7-Eleven’s first major brand campaign in nearly a decade. Check out “Take it to Eleven” here. Ashley’s achievements go beyond creatively solving our clients’ business challenges. She helped to grow 360i’s roster by bringing in consumer healthcare brands TUMS and Emergen-C.  Congratulations Ashley!   Read the full article on Business Insider.  The post 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue appeared first on 360i Digital Agency Blog.

  • Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab
    by 360i on September 8, 2021 at 4:30 pm

    This week, 360i launched OREO x Pokemon, which features a beautiful OREO cookie animation and OOH art display which is currently installed in Los Angeles.  This work is an example of authentic brand alignment with the animation perfectly showcasing the artistry of Pokemon while still spotlighting the iconic OREO cookie. The collab is being celebrated in advertising trades and mainstream press.    Witness how the hunt begins with coverage in Adweek.  The post Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab appeared first on 360i Digital Agency Blog.

  • Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering
    by 360i on August 11, 2021 at 5:00 pm

    We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio
    by 360i on June 9, 2021 at 4:11 pm

    360i Executive Creative Director Devon Hong shared his creative inspirations and what has shaped his personal life and career in The Muse by Clio. He has a lot of experience to tap into, including recent work on 7-Eleven’s “Take it to Eleven” brand refresh and various projects for Mondelez International.  Check out his storied career from Spotify to Smirnoff here.  The post 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio appeared first on 360i Digital Agency Blog.