Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine
    by Lee Odden on September 27, 2022 at 2:52 pm

    It was with great pleasure for me to wrap up my 2022 Content Marketing World experience with a session featuring two exceptional marketers that I've known for many years*: Steve Kearns (LinkedIn Senior Manager, Content Marketing and Social Media) and Tequia Burt (Editor in Chief LinkedIn Ads Blog) with a topic that is near and dear: How LinkedIn Marketing Solutions is Using the Blog to Power its Growth Engine In an age of social media with Instagram, TikTok and even LinkedIn, does blogging still matter? For LinkedIn, the answer is absolutely yes. The LinkedIn Marketing Blog acts as the external 'voice' of the Marketing Solutions business and is a critical education and conversion vehicle for B2B marketers looking to excel with LinkedIn advertising. Publishing content five times a week, the blog comprises more than 175,000 global subscribers and 2.5 million annual page views. It also serves as a key campaign activation tool for LMS marketing, sales and product organizations, spotlighting business news, LinkedIn advertising best practices and more. Sitting at the center of LinkedIn Marketing Solutions content marketing operations, the blog has sourced millions of dollars in bookings in FY21, up 80% over FY20. Reaching mostly senior marketing executives, the LinkedIn Marketing Blog has experienced phenomenal growth over the past 5 years. Six years ago LinkedIn had about 100k followers on overall social channels and 1,000 on the blog. Today LinkedIn has 4.7m followers and 175k on the blog. With Steve and Tequia coming from the media world, LinkedIn Marketing Solutions runs their team like a media company. Steve is the publisher making sure business objectives are achieved, Tequia is the Editor in Chief making sure the content is top quality. And Alex Morales is the Distribution Lead making sure blog reach is achieved. Each of those responsibilities creates a point of tension, but they work together to create a really productive growth engine. As part of their […]

  • Top 11 Questions to Ask Before Hiring a Digital Marketing Agency
    by PJ Witt on September 27, 2022 at 9:00 am

    Are you wondering what questions to ask before hiring a marketing agency? As a marketing agency, we have the inside scoop. Read this article to learn more. The post Top 11 Questions to Ask Before Hiring a Digital Marketing Agency appeared first on Oyova Software.

  • Crunch Time: Maximize Your Content Marketing Impact When It Matters Most
    by Nick Nelson on September 26, 2022 at 10:30 am

    In baseball, it’s technically true that games in April matter just as much as those in September. Each win and loss ultimately carries the same weight, no matter when it’s recorded. Still: every player, coach, and person involved will tell you they feel the added pressure of late-season games in a close pennant race. More than ever, decisions are scrutinized and moments are magnified. It’s where the stars take center stage. The approaching end of the year invokes similar vibes for marketing leaders – especially here in the year 2022, as we gaze ahead into an uncertain future, burdened with the likelihood of a looming recession. Now is the time to play your best cards, make the most out of the remaining budget, and launch into 2023 with momentum. Much like a baseball team scrambling for a postseason berth, the pressure is on and focus needs to be dialed up. Here are three pointers to help you make your push and finish strong. Home Stretch: 3 Key Content Marketing Priorities It’s no secret: the bar is raised for B2B content experiences. Marketers must elevate their craft in kind to meet it. Here’s where the industry is setting its sights to keep brands growing and demand flowing. 1 — Take me out with the crowd: Tune into your audience In a recent editorial at CMSwire, Integrate’s director of content strategy Marcia Trask went to bat for a buyer-driven approach, challenging B2B marketers to better adapt to shifting dynamics. “Despite all the significant changes to buyer behavior, the B2B marketing approach has remained essentially the same,” Trask wrote. “In the current purchasing climate, this is a big miss. Marketers need to pay attention to buyers, empathize with their problems or opportunities, speak their language, understand the underlying business or technical needs to be addressed and articulate how their solutions provide value to the purchasing organizations.” She urges B2B marketers to take a step back and connect the dots by asking […]

  • 8 Signs of a Good SEO Consultant in London
    by Joshua George on September 23, 2022 at 1:21 pm

    Every business dream about being number one on Google. You can be spotted straight away by customers, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But, a lot of business owners do not think this is really attainable. In other words, they cannot get to number … The post 8 Signs of a Good SEO Consultant in London appeared first on Digital Agency Network.

  • B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox
    by Lane Ellis on September 23, 2022 at 10:30 am

    The Role of Data in B2B Go-To-Market Strategies 59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data challenge, with 56 percent pointing to poor quality data, while 40 percent noted disconnected or siloed data sources — three of numerous statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs What should B2B marketers prioritize in 2023? Brand purpose will see growing importance in 2023, while some 90 percent of companies in the customer-obsessed category have considered improving the employee experience as a top priority, with 72 percent of B2B buyers having said that they are more apt to purchase from socially responsible companies — some of the findings revealed in recently-published Forrester report data. SmartBrief [bctt tweet="“Brand purpose is no longer something you just message. It’s how that purpose is activated by the people inside the brand and received by people who buy it.” — Max Lenderman @MaxLenderman" username="toprank"] Influencer Collaborations Work Most of the Time, Marketers Say 32 percent of marketers and influencers have said that influencer marketing has increased engagement, with 54 percent of influencers having noted that they prefer to be known as content creators, while 65 percent of marketers said that influencer marketing works more often than it fails — some of numerous findings included in newly-released survey data of interest to B2B marketers. MarketingCharts New Report Highlights Evolving Emoji Usage, and Opportunities for Brands [Adobe Report] 79 percent of frequent U.S. emoji users have said that they view the graphical characters for conveying emotion as a way to quickly share ideas, with 62 percent having said that emoji make team decision-making more efficient, and 58 percent having noted they boost creativity — three of numerous findings of interest to digital marketers featured in […]

  • Your B2B Influencer Marketing Program Checklist
    by Katelyn Drake on September 22, 2022 at 10:30 am

    Ready to launch your B2B influencer strategy, but not sure where to start? We’ve got you covered! Get started on the journey toward boosted brand awareness (and more!) with this quick guide detailing the first steps of initiating a B2B influencer marketing program. First, identify your purpose. Dive deeper into understanding your clients, their true objectives, and how your business serves them. Through client surveys and interviews, you’ll learn how your clients feel, gain new insight into their influences, and strengthen your overall relationship. Next, it’s time to invest and execute. Use your newfound understanding of your buyers to create a small pilot program. Start by collecting new data, testing overall program effectiveness, and identifying areas for improvement. A pilot program is a learning opportunity that prepares you for long term strategy. Kind of like an hors d’oeuvre before dinner. Last (but not least) activate ROI. Take what you learned from your pilot and use it to build out a long-term B2B marketing strategy. Focus on nurturing influencers, seeking win-win collaboration opportunities, driving overall program efficiency and delivering real results. >>>Did you know that 12 times more marketers describe their programs as successful when they use an always on strategy vs. campaign based programs? Download our one-page, eight-checkbox guide to B2B influencer marketing now to get started, and as always, reach out if you’d like to connect with our team of experts to see how we can partner to elevate your content strategy together. The post Your B2B Influencer Marketing Program Checklist appeared first on B2B Marketing Blog - TopRank®.

  • Who Do You Think You Are? 6 Steps to Build Brand Awareness to Be Top-of-Mind With Your Clients
    by Jaime Perez on September 21, 2022 at 1:35 pm

    What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital presence, the content you produce, the posts you reshare, the comments you make, and the online conversations you engage in are … The post Who Do You Think You Are? 6 Steps to Build Brand Awareness to Be Top-of-Mind With Your Clients appeared first on Digital Agency Network.

  • Livestream Marketing: 5 B2B Brands Elevating With LinkedIn Live
    by Lane Ellis on September 21, 2022 at 10:30 am

    B2B brands have increasingly turned to LinkedIn*’s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing engagement from virtually all public-facing sides of their organization, and pulling their professional communities closer than ever in real time using live-streaming. The past year has been the first that LinkedIn has offered LinkedIn Live Events, a combination of LinkedIn Live and the professional platform’s other event features, and B2B brands have increasingly found value in the combined one-two punch, as we’ll explore. The updated LinkedIn Live Events experience has allowed brands to create more robust virtual events, which have become de rigueur, must-have offerings for many brands since the pandemic began. According to LinkedIn statistics, when brands use LinkedIn Live they have seen seven times the number of reactions and 24 times more community comments than when they publish standard non-live video content. The sky’s the limit when it comes to how B2B brands can use LinkedIn Live. Here are 12 to get you started: Interviewing a Member of Your C-Suite Brand & Community-Building Events Answering Frequently-Asked Questions Talent & Career Branding Events Streaming a Keynote, Session, or Presentation Product Demonstrations Highlighting Special Events Streaming “Ask Me Anything” Episodes Introducing Various Team Members Deep-Dive Interviews Showcasing Behind The Scenes Workplace Culture Unveiling New Innovations & Product Launches Launching Episodic Content Announcing Major Brand News Live Sharing Tips and Tactics Let's take the lens-cap off and look at five brands that are elevating customer experiences by live-streaming with LinkedIn Live. 1 — Salesforce Salesforce has turned to LinkedIn Live to elevate multiple areas of its live-streaming efforts, such as its Futureforce: Salesforce University Recruiting, with streams including “Exploring Salesforce | […]

  • How Do NFC Tags Help Secure Shipments?
    by DAN on September 21, 2022 at 8:55 am

    Getting your products from one place to another can be stressful at times. It’s not easy to guarantee the safety and security of your items for the entirety of their journey, and sometimes items go missing; it’s not unheard of.  Well, there is a solution to that, NFC tags. With these handy little devices, you … The post How Do NFC Tags Help Secure Shipments? appeared first on Digital Agency Network.

  • How Much Do Seo Services Cost?
    by Joshua George on September 20, 2022 at 7:16 am

    Would you like to use SEO services but you are scared of what the cost is going to be? This is a common fear for a lot of business owners. This is particularly true right now when everyone is trying to reduce their expenses and be careful with their budgets. So, what is the cost … The post How Much Do Seo Services Cost? appeared first on Digital Agency Network.

  • The Importance of Turning Curiosity into Customers During the Holidays
    by Dan Trotter on September 20, 2022 at 6:50 am

    The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales. Indeed, the festive season, whether it be Black Friday, Christmas, or Boxing Day, is one of the most wonderful and fruitful times of the year. And … The post The Importance of Turning Curiosity into Customers During the Holidays appeared first on Digital Agency Network.

  • How Is Content Becoming More Important for SEO and Why Does This Matter for Your Business?
    by Yvie Ansari on September 19, 2022 at 3:35 pm

    Google has made it very clear to us SEOs that content is king. This has been their stance for many years, however, there are still businesses out there struggling to implement a content strategy that is valuable to a user. It is clear that outside of the SEO industry itself, many people struggle to understand … The post How Is Content Becoming More Important for SEO and Why Does This Matter for Your Business? appeared first on Digital Agency Network.

  • The Age of the Inaccessible Website Is Over
    by Dan Rawley on September 19, 2022 at 3:30 pm

    We’ve all landed on websites that are horrendous to use. Maybe you’re overloaded by popups, or the content keeps shifting around because the site’s trying to load more ads, or it just continually crashes and tries to reload. It’s annoying, but it’s generally accepted as just part of the internet experience. Now imagine you’re one … The post The Age of the Inaccessible Website Is Over appeared first on Digital Agency Network.

  • Beyond B2Sea: 5 Top Lessons B2B Marketers Can Learn from Pirate Movies
    by Joshua Nite on September 19, 2022 at 1:30 pm

    Avast, ye scurvy swabs! Today be Talk Like a Pirate Day, a holiday for landlubbers and seadogs alike. Ye don’t have to send cards or give gifts — just use your best nautical lingo and don’t forget the ARRRRs! Talk Like a Pirate Day was first celebrated in 1995, but gained popularity online in the 2010s. It’s a good opportunity to be a little silly, watch some great movies, and maybe even learn a few pointers to guide your B2B marketing.  So batten the hatches, hoist up the mizzenmast, and shiver your timbers: Here are five lessons you can learn from pirate movies. 1 — Treasure Island: Be Different to Be Remembered Imagine you’re making a pirate movie, and your lead pirate shows up on set doing a weird, quasi-Irish accent, complete with outlandish gestures and mannerisms. I’m not talking about Johnny Depp — I’m talking about Robert Newton in Disney’s Treasure Island. Newton’s unconventional performance is the reason the stereotypical ‘pirate accent,’ and therefore Talk Like a Pirate Day, exists. It’s all there, from the ARRRs to the ye’s and be’s. I recently had the privilege of seeing the wonderfully smart and engaging Sally Hogshead speak about what makes a brand memorable. Her tagline: “Different is better than better.” In other words, don’t just strive to be better than the competition — that’s a neverending struggle for dominance. Instead, look for what makes you different, accentuate that difference, embrace it and commit to it.  Robert Newton created a timeless archetype because he committed to being different. What could your brand do if you did the same? 2 — Pirates of the Caribbean: Be Entertaining but Useful Now let’s talk about the other weird pirate with even more strange affectations: Captain Jack Sparrow. He’s regarded as a joke by most of the crew, even if they wouldn’t say so to his face. He arrives in port on a sinking ship, walks like he’s more than three sheets to the wind, and greets the […]

  • The Secrets of Creating Inspired B2B Content Experiences, Revealed
    by Nick Nelson on September 16, 2022 at 5:00 pm

    Picture this: It's mid-December and you're on a road trip through Florida. A man stands on the side of the highway, holding a sign and pointing his thumb skyward. "To Jacksonville," it reads, plainly indicating his intentions. Without a second thought, you keep driving and think of the hitch-hiker not once again. What if the scenario instead played out like this? It's mid-December and you're on a road trip through Florida. A man stands on the side of the highway, holding a sign and pointing his thumb skyward. "To Mom's for Christmas," it reads. Suddenly your heart swells, filled with memories of your own cherished holidays past, and somber thoughts of families around the world kept apart. Overcome by the emotion, you press the brakes and pull over on the side of the road, waving him in. Or maybe you still decide not to let a stranger in your car, but the memory of that man and his sign sticks with you long after. A few different word choices can make a massive difference in how your message or offer is perceived. This contrast, as depicted by a classic ad from Crispin Porter, highlights the tremendous impact of storytelling, even in its most minimal form. And it also points us toward unlocking the secrets of creating impactful B2B content experiences today. Revealing these secrets was the subject of TopRank Marketing CEO Lee Odden’s recent session at Content Marketing World 2022 in Cleveland. Here’s a rundown of the recipe. 3 Secrets to Creating B2B Content Experiences that Connect The good news is that it’s not so complicated. Mounting data surfaces three critical, and rather straightforward, priorities that must take center stage if you want your B2B content marketing programs and campaigns to thrive in the modern marketing environment. Facts tell, stories sell This is the core content marketing directive illustrated by our hitch-hiker sign dichotomy. B2B marketing has long been stuck in the mode of serious business: Selling with facts instead of stories. […]

  • What Are The Challenges and Opportunities Associated with Mobile Marketing
    by Dan Trotter on September 16, 2022 at 12:10 pm

    At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so as we approach an, even more, mobile-friendly future. Our smartphones are glued to our hands … The post What Are The Challenges and Opportunities Associated with Mobile Marketing appeared first on Digital Agency Network.

  • B2B Marketing News: B2B Lead Nurturing, Rising Influencer Spending, Cannes Creativity Report, & Google’s Search Console Update
    by Lane Ellis on September 16, 2022 at 10:30 am

    Cannes Lions Issues Annual Creativity Report The Cannes Lions International Festival of Creativity recently published its annual creativity report, showcasing 76 pages of branded marketing and communications trends from this year's event, which for the first time featured dedicated B2B marketing categories in the form of 11 Cannes Creative B2B Lions awards. MediaPost Instagram remains the undefeated champ of influencer spend U.S. influencer marketing spending has been forecast to hit $6 billion by 2023, an increase from this year's $4.6 billion estimate, driven by digital marketers looking to turn towards more cost effective solutions, according to newly-released forecast data. Insider Intelligence [bctt tweet="“There is an opportunity for B2B marketers to leverage both micro-influencers AND community with 'community led growth' initiatives.” — Dominique Lahaix @Dominiq" username="toprank"] Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter Microsoft has rolled out the ability for marketers to spread advertising budgets across an array of social and search channels — notably including Google Search — with the launch of its new Smart Campaigns multi-platform, Microsoft recently announced. MediaPost Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement Facebook parent firm Meta has begun rolling out a new feature that is a conglomerate hybrid of Facebook Groups and Messenger, offering marketers and brands new topically-related chatting options, Meta announced recently. Social Media Today Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance 31 percent of marketers that possess budget agility have said that they incorporate formal marketing planning monthly in order to align strategy and budget allocation, a process that only 18 percent of non-budget-agile marketers follow — one of several findings of interest to B2B […]

  • Forrester: Most Thought Leadership Isn’t Thoughtful or Leading: We Need to Fix That!
    by Lee Odden on September 15, 2022 at 3:25 pm

    Thought Leadership is a bit part of many B2B brand strategies but Lisa Gately @LisaGately, Principle Analyst at Forrester says most thought leadership isn't thoughtful or leading, so we need to fix that. What is thought leadership personified? Many think of Dr Fauci. There are many examples of trusted experts we rely on for information, direction and inspiration. Lisa says most B2B content isn't serving buyers or business goals. Technology buyer research from Forrester shows buyers are oversaturated with content, yet they are seeking trusted subject matter expertise backed by data to help them make decisions Here's a thought leadership:definitionL Thought leadership is an intentional exercise of knowledge skills and expertise to increase awareness elevate perception and drive preference related to key issues that audiences care about. Lisa says most thought leadership misses the mark. It requires investment and sustained efforts to stake out big idea conversations related to a brand value proposition, core competencies, and competitive differentiation. So what are the issues with most thought leadership? Sameness - fails to establish a unique point of view and attract audiences No prioritization - Shows lack of disciplined process or resources, with unrealistic expectations Self serving - Delivers inwardly focused content with low value to audiences 4 Facets of thought leadership success and the path forward Assessing thought leadership requires a deliberate, outside-in process that examines market and audience factors before looking inward at the organizations requirements. 1. Market Context - Understand current market requirements, dynamics and competitive activity, an outside-in approach. Conduct detailed market research to understand how themes are emerging and resonating with key non-buyer influencers, and assess themes for longevity and competitive ownership. How do you do that? Market interest - focused research, monitor social, PR and other channels Theme […]

  • What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results
    by Katya Vakulenko on September 13, 2022 at 2:44 pm

    Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it. … The post What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results appeared first on Digital Agency Network.

  • Paving the Right Way for Digital Agencies to Grow
    by Nevilson Christian on September 13, 2022 at 2:22 pm

    As a business owner, here’s one thing you should always remember: You didn’t come this far to only come this far. Growth is the ultimate goal. And there shouldn’t be anything that stops you from achieving just that. Not the ballooning overheads. Not the high cost of onboarding in-house design experts. And definitely not the … The post Paving the Right Way for Digital Agencies to Grow appeared first on Digital Agency Network.

  • What Is Digital PR and How Can It Help My Business?
    by Michelle Hill on September 13, 2022 at 2:20 pm

    Learning how to publicize your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains what digital PR is and how it can help your business grow by expanding your … The post What Is Digital PR and How Can It Help My Business? appeared first on Digital Agency Network.

  • 12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022
    by Lee Odden on September 13, 2022 at 10:10 am

    [caption id="attachment_31383" align="alignnone" width="600"] Photo: CMWorld 2021[/caption] It's amazing to think that 2022 marks the 12 year anniversary of Content Marketing World. This year also represents the 12th time I've presented at CMWorld with the first presentation in 2011: A Content Marketer’s Guide to Social Media and Search Strategy. That first amazing event had about 50 speakers and around 600 attendees. [caption id="attachment_31379" align="alignright" width="350"] Conference Comic CMWorld 2011[/caption] Fast forward to today and this year's Content Marketing World has nearly 200 speakers providing workshops, keynotes, and breakout sessions with anywhere from 3,000 to 4,000 attendees. I am just as excited to present this year as my first with a session on The Secrets of Creating Inspired B2B Content Experiences Wednesday September 14th at 1pm in Grand Ballroom B. So what's else is on the menu for B2B marketers at CMWorld in 2022? Here are some of the sessions we're looking forward to and why. BTW, picking just 12 sessions was INCREDIBLY difficult - this is truly an impressive agenda. Well done Stephanie Stahl and CMI team! For early rising runners, Wednesday and Thursday is an opportunity to start the day with the #CMWorld Running Club at 6am. This is a short run starting at the Lakeside Entrance of the Convention Center led by Joe Kalinowski and it's not only a way to get your blood pumping and heart rate up first thing in the morning, but also a great way to connect with other marketers that love to run. Slow, fast or somewhere in between, all are welcome! Wednesday, September 14 Keynote: This Is ContentRobert Rose  @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Location: CMWorld Keynote Stage Time: 8:30 am - 9:00 amWhy: Robert's speaking our language at TopRank Marketing, it's time to "elevate" the B2B industry's content marketing efforts! Keynote: Voice is the New LogoAnn Handley @MarketingProfs Chief Content Officer, […]

  • Content Marketing Methods for Beginners
    by Eylül Aydın on September 12, 2022 at 2:05 pm

    The world of marketing now has a new player, rising up the ranks and taking the market by storm – engaging content marketing. Traditional marketing techniques are being phased out. With the increased use of technology, traditional marketing is far less effective than it used to be a decade ago. To adapt to the current … The post Content Marketing Methods for Beginners appeared first on Digital Agency Network.

  • Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022
    by Lane Ellis on September 12, 2022 at 10:30 am

    The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals chock full of curiosity for future trends, marketing insight, and aspirations for elevating the industry in the post-pandemic world. For the past 14 years top marketers from the world over have gathered in Cleveland, Ohio for one of the world's most comprehensive content marketing events, and this year's Content Marketing World returns again for expanded in-person networking and learning. Readers of our blog know we have a lengthy history with the conference starting at the beginning, with 12 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation extracted from the hundreds of fantastic #CMWorld 2022 speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year's Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms. The focus topic in question is most undoubtedly "content marketing," and everyone included on this list is: A speaker at #CMWorld 2022 Ranked in the top-25 for "content marketing" according to our relevance, resonance, reach and audience metrics Many thanks go to all the people who are actively sharing knowledge about […]

  • Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company
    by Lee Odden on September 9, 2022 at 10:04 pm

    I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you're frustrated as a customer, you're certainly frustrated as a marketer trying to break through. What's a solution? Jennifer Griffin Smith the CMO at video communications platform Brightcove said in her presentation at INBOUND 2022 that thinking as a media company we can more effectively connect with customers. Just look at Netflix for example. They don't renew a show unless the content performs. They think very specifically about the audiences they're trying to serve and optimize programming and the content experience accordingly. We've all heard "content is king", but with 4.6 billion pieces of content consumed on a daily basis (eMarketer), there's simply too much content. Traditional marketing measurement follows a model of: > Awareness > Interest > Consideration > Purchase The new media company centric marketing measurement model focuses on: > Identify > Expand > Engage > Advocate Why? Because what worked in the past, simply isn't working today. The digital landscape & the way people consume content has changed. We need to look to the future, especially future buyers. People 18-25 years old are spending an average of 10.5 hours a week on TikTok and 6.9 hours a week on YouTube. (eMarketer) Brands need to be where their customers are. To further explore consumer content behaviors, Brightcove undertook a study focused on B2B, B2C and employees. Their findings included: B2B Audiences 97% are more receptive to sales communication from a business after consuming their video content. 81% prefer video over written content when learning how to use a product or service. They also found that video helps with purchase decisions. When asked in what ways video was helpful for making purchase decisions, respondents said: 58% Learning about a product or service 40% Learning how to solve a problem 36% […]

  • B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram’s New Reels Topics
    by Lane Ellis on September 9, 2022 at 10:30 am

    The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn's launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent years to TikTok and others, a newly-released infographic takes a brief look at the history and milestones of B2B social media. MarketingProfs This is the B2B century, and marketers will be the ones to lead it With some 72 percent of U.S. businesses now primarily B2B, and B2B sales topping $9 trillion annually, The B2B Institute — LinkedIn's think tank — takes a look at the next 100 years of marketing and how B2B looks to have an increasingly bright future. Marketing Week Top 3 marketing use cases for the B2B metaverse Professional business events, ongoing training, and virtual networking were seen as being among the key ways that B2B marketers have begun to utilize the developing metaverse, with offerings such as Microsoft Mesh and TouchCast adding to the mix, and MarTech recently took a look at top B2B metaverse use cases. MarTech [bctt tweet="“B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.” — Lisa Peyton @AvarieParker" username="toprank"] How Can Influencers Become More Valuable to Brands? [Survey] 79 percent of influencers have said that they seek long-term collaborative brand relationships, while 59 percent of marketers have pointed to greater interest and purchase intent, with 85 percent of influencers seeing higher levels of trust and authenticity as a key strength — three of several findings of interest to B2B marketers contained in newly-released influencer survey data. MarketingCharts LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network Marketing, communication, and social media were among the current array of the top 20 most in-demand professional business skills, LinkedIn (client) data has shown, as the Microsoft-owned social platform has […]

  • LinkedIn’s Allyson Hugley on What’s Next: Connecting with Future Buyers
    by Lee Odden on September 8, 2022 at 12:35 pm

    The 2022 edition of HubSpot's INBOUND conference is an interesting mix of live and streamed sessions.  As a B2B marketer that relies daily on LinkedIn, I was really looking forward to the insights Allyson Hugley, Global Director, Customer Insights at LinkedIn Marketing Solutions* had to share in her streamed What's Next presentation, Connecting with Future Buyers: Winning Mindshare to Grow Market Share. With over 850 million members, Linkedin is the top of the mountain when it comes to data around business professionals and Allyson did not disappoint in sharing her insights. According to research from Business Insider, people trust LinkedIn more than any other social platform. That trust and the rich insights available are essential for B2B marketers in understanding how to most effectively attract and engage future business buyers. Emerging macroeconomic and geopolitical pressures and industry convergence are reshaping the marketplace. At the same time, a new generation of workers is entering and reshaping the workplace. As life and work intersect, B2C and B2B mindsets and needs are changing. To stand out, brands must demonstrate how they fit into and impact customers’ new-normal. [caption id="attachment_31347" align="alignnone" width="600"] Image source: LinkedIn[/caption] New navigation tools – new concepts, frameworks, and metrics are needed to guide marketers toward the next opportunity – the future customers, buying groups and talent to achieve growth. 3 Keys to Connecting with Future Buyers 1. Break Through Barriers: Evolving Content Expectations For Business Leaders, Managing the Future Is Paramount. Successfully guiding customers forward through an environment fraught with complex disruption is critical. Confidence in C-Suite executives has dropped 11 points post covid (Deloitte) and at the same time, B2B decision makers say there's been a huge increase in thought leadership content but 71% say less than half gives them valuable insights. (Edelman / […]

  • 11 Must See B2B Marketing Sessions at INBOUND 2022 Plus BONUS Picks for Inspiration
    by Lee Odden on September 7, 2022 at 10:27 am

    It has been a full 7 years since I've attended an INBOUND conference. In 2015 I gave a content marketing presentation, Hungry for Better Content: What the Mighty Hamburger Can Teach Us About Repurposing & Personalizing with Modular Content. Sandwiched between Charlene Li and Mari Smith, expectations were high and unfortunately I spent the entire night before battling the effects of acid reflux. But I survived and so did the attendees of my session! Fast forward to 2022 and I'll be attending INBOUND to connect with top B2B marketers in the industry, as well as clients and peers in the lead up to the late Q3 and Q4 conference season. Due to COVID I haven't attended many real-world events over the past 2 years and I've missed the connections, the insights, the competitive intelligence and customer engagement that conferences so easily facilitate. HUGE thanks to HubSpot co-founder Brian Halligan and CMO Kip Bodnar for making it possible for me to have the full INBOUND experience this year. Scanning the agenda for the 2022 INBOUND conference, I'm excited to see such a diverse selection of speakers and topics segmented into Spotlight Sessions, Build Your Business, Build Your CRM, Build Your Purpose, Build Your Curiosity, Build Your Workplace and Community. PLUS there are several high profile and celebrity speakers I'm looking forward to seeing including President Barak Obama, Viola Davis, Dr Jane Goodall and many others. While my marketing interests are broad, my focus for this event is to bring our readers and community B2B specific content. Part of our Elevate B2B Marketing effort includes shining a light on talent, insights and best practices. That's what I'll try to do this week through liveblogging and sharing insights via my social channels on Twitter @leeodden and LinkedIn /leeodden. The sessions I'm looking forward to for potential liveblogging include: INBOUND Day 1 -Wed Sep 7th HubSpot Spotlight As a HubsSpot customer and marketer, I'm looking forward to […]

  • Evolving Agency Roles: Why Outside Help Is More Important Than Ever For B2B Brands
    by Nick Nelson on September 5, 2022 at 10:30 am

    I know: it probably sounds self-serving for a guy who works at a marketing agency to talk about how agency partners are becoming more indispensable than ever for B2B brands. But it’s simply the truth, and the numbers bear it out. According to CMI’s latest B2B Content Marketing Benchmarking report, around half of all respondents report outsourcing content marketing activities. Of note: 57% of the companies categorized as “most successful” use outsourcing, compared to 36% of the “least successful.” (Source) “Regarding large companies,” CMI wrote in the report, “61% indicated last year that they outsourced. This year, the figure was up to 75%. This suggests that in the early phase of the pandemic large companies pulled the reins back on outsourcing but are now back to the practice. In fact, more large companies are outsourcing now than in 2019 (75% vs. 71%).” [bctt tweet="“According to @CMIContent research, 57% of the most successful B2B organizations outsource content marketing activities, compared to 36% of the least successful.” — Nick Nelson @NickNelsonMN #B2BMarketing" username="toprank"] New research from the World Federation of Advertisers and The Observatory International found that, globally, marketers express less intent to shake up their agency rosters than they did four years ago. It’s not so much the fact that big B2B brands are increasingly turning to agencies that energizes me, but why they are doing so. The role of B2B agency partners is evolving, and the ways in which we can help clients are becoming more powerful as we enter a critical time for businesses. The Evolving B2B Agency Partner: Key Trends “I think we're seeing yet another facet of the massive shift in how we think about work and the workplace,” Shama Hyder wrote recently for Inc. “Countless brands are realizing that marketing and PR don't need to be in-house. In fact, these functions have undergone such a dramatic evolution, in terms of responding to what […]

  • B2B Marketing News: B2B Marketers’ Most Trusted Brands, Amazon’s B2B Push, LinkedIn’s New Pinned Comments, & Google’s Quick-Read Labels
    by Lane Ellis on September 2, 2022 at 10:30 am

    The 30 Brands B2B Professionals Trust Most Apple, Adobe, Microsoft, Amazon, and LinkedIn hold the top-five most-trusted brand spots among B2B professionals, with technology firms Google, Zoom, HubSpot, Samsung, YouTube, and Dell amoong the brands with exceptional or excellent trust factors, according to newly-released B2B survey data. MarketingProfs [bctt tweet="“Upholding honesty within your brand allows for your audience to trust you, even in difficult times. Remain authentic and say exactly what you mean, so that you can retain long-term customers and clients.” — Goldie Chan @GoldieChan" username="toprank"] B2B Going Green B2B firms Cisco and BMO were among the winners at the Association of National Advertisers (ANA) B2 Awards that have prominently featured their sustainability efforts, and the ANA has shared summary case studies on these and other B2B firms, the organization recently announced. ANA Amazon Business wants to improve B2B e-commerce journey Amazon Business has sought to bring more seamless e-commerce experiences to B2B interactions, in a market with revenue that reached $12.2 trillion in 2020 — topping even the B2C market — and forecasts pointing to revenue reaching $20.9 trillion by 2027, as FreightWaves' Modern Shipper recently explored. FreightWaves LinkedIn is Working on a Native Post Scheduling Option Microsoft-owned LinkedIn has undergone testing of the ability to schedule posts directly on the professional platform, a feature that could help B2B marketers with an array of social efforts, LinkedIn (client) recently announced. Social Media Today The ‘is B2B boring?’ debate: 6 more experts weigh in A dozen B2B leaders explored whether the B2B marketing industry has gotten more exciting and creative than it has traditionally been, as The Drum recently took a look at a variety of takes on the question. The Drum How Do B2B Brand Marketers Feel About Their Brands’ Performance? 61 percent of B2B brand marketers have said that brand […]

  • Life Lessons: What B2B Marketers Can Learn From Marathon Running
    by Lane Ellis on August 31, 2022 at 10:30 am

    What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been running marathons since 1998 and working in online communications and marketing since 1984 — two pursuits that may initially seem quite dissimilar, but which have much in common when you get down to it. The eleven marathons and ultra-marathons I’ve run — and the training to prepare for them — have taught me life lessons that have continued on long after any particular race has finished. Let’s take a look at a handful of the many take-aways that B2B marketers can learn from marathon running. 1 — The Power of Proper Pacing In B2B marketing and in marathoning, always keep your goal in mind and map out the steps you need to take along the way to achieve it. Pacing is knowing when to take each of the actions that will make your goal possible, whether it’s running a sub-three-hour marathon or forming a business relationship with a Fortune 50 company. Pacing in B2B marketing is still more of a marathon than the sprint of the B2C marketer, even with buying cycles that have changed during the pandemic. Being as precise as possible when it comes to segmenting your goal into bite-sized and achievable parts is a trait that successful marathon runners and B2B marketers share. Map out all of those segments in a way that makes sense to you — whether it’s in the form of a timeline or another organizational technique — with an eye for keeping a pace that you can sustain throughout the entire effort. [bctt tweet="“If you want to run, run a mile. If you want to experience a different life, run a marathon.” — Emil Zatopek " username="toprank"] 2 — Putting In The Training In running, knowing your own sustainable pace comes from miles and miles of training. In B2B marketing, deep knowledge of potential client pain points […]

  • Mental Health in Marketing: 4 Communication Tips for Neurodivergent Marketers
    by Sam Kirchoff on August 29, 2022 at 1:37 pm

    The world isn't a one-size-fits-all place. Embracing diversity of experience, thought, and perspective is a practice we’re seeing grow throughout our industry and those adjacent to it. There’s no longer just one image of what a “professional” looks – or acts – like… there are many. Elevating those that don’t fit the traditional professional mold is something we believe should be a priority for all businesses, including our own. One area we’ve noticed a need for additional support is mental health in the workplace that goes beyond basic tips for stress relief. Did you know that somewhere between 15 and 20% of the population is estimated to be neurodivergent? Neurodivergent, in this case, being a word that encompasses conditions that lead to alternative interpretations of the surrounding world, including ADHD, autism, dyslexia, and dyspraxia. Just like the world isn’t a one-size-fits-all place, solutions for succeeding as a neurodivergent marketer aren’t going to be. That doesn’t mean we can’t make operating in the professional world a little easier for those who need it. Below you’ll find four workplace communication tips for neurodivergent marketers… gathered for you by a neurodivergent marketer. 1 — Don’t be afraid to send a post-meeting follow-up One common trait among neurodivergent individuals is the fear of being misunderstood. In my personal experience with autism, I have a hard time following through on tasks unless the directions are incredibly clear-cut. The fear of misunderstanding what someone wants me to do and thus doing it incorrectly can paralyze and prevent me from doing the task itself. If you’ve ever felt that way, you are 100% not alone. How do we work around it? By sending a follow-up. Hear me out: no one is going to know what you don’t know unless you ask. Things that are clear for others might not be clear for you, and they’ll never know unless you tell them. Here are a few things to do during meetings […]

  • B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site
    by Lane Ellis on August 26, 2022 at 12:59 pm

    Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio advertising with a leading 57.9 percent growth rate, and newly-released report data predicts that the audio ad market will see a compound annual growth rate (CAGR) of 5.07 percent that will continue on through 2027. MediaPost Google Helpful Content Update Is Now Rolling Out The latest updates to Google’s always-in-motion search engine algorithm look to emphasize content written more for people and less for SEO, as the search giant began rolling out its "helpful content update" as part of efforts to surface more high-quality original content, Google recently announced. Search Engine Roundtable [bctt tweet="“The Google helpful content update will change how SEOs perform content strategies going forward, much like Panda and Penguin changed how SEOs did content and link strategies, respectively, a decade ago.” — Barry Schwartz @rustybrick" username="toprank"] YouTube Expands Access to Audience Behavior Insights, Adds New Creative Tools for Community Posts Google's YouTube video platform has launched new features including channel traffic thresholds that have been lowered, allowing more marketers to see data on the other videos their audience has watched and additional analytics information, along with new options for finding YouTube Shorts content, YouTube announced recently. Social Media Today CEOs from Dentsu, GroupM, Omnicom Media Group & Publicis Media agree Hispanics are the quintessential Growth Drivers Marketing strategies that don't recognize the U.S. population of more than 63 million Hispanics are increasingly at risk for slowing brand growth, and HispanicAd recently tapped top marketing CEOs to explore minority media investments and diversity, equity and inclusion (DEI) best practices. HispanicAd Sound investments: just how effective is […]

  • For the 3rd Time, Oyova Appears on the Inc. 5000
    by PJ Witt on August 19, 2022 at 9:00 am

    Oyova has been awarded by Inc. for the 3rd year in a row. Oyova appears #4,685 on the Inc. 5000 list and continues to grow year-over-year. The post For the 3rd Time, Oyova Appears on the Inc. 5000 appeared first on Oyova Software.

  • Oyova’s Success – Included in the Clutch Top SEO Companies
    by PJ Witt on July 20, 2022 at 9:00 am

    Oyova is designed to help you plan, build and execute solutions that drive your business forward. Get in touch with us! The post Oyova’s Success – Included in the Clutch Top SEO Companies appeared first on Oyova Software.

  • A Beginner’s Guide to eCommerce SEO
    by Alexander Hollingsworth on July 19, 2022 at 9:00 am

    Whether you’re a beginner looking to learn about eCommerce SEO or an expert looking for a refresher, Oyova has compiled an eCommerce SEO guide for you. The post A Beginner’s Guide to eCommerce SEO appeared first on Oyova Software.

  • How to Use TikTok for Business
    by Derek Corneau on June 27, 2022 at 9:00 am

    TikTok is the fastest-growing social media platform in the United States. So it’s no wonder more and more businesses are turning to this social network to amplify their business. If you’re interested in discovering how to use TikTok for Business to drive more engagement, awareness, and leads, check out our guide. The post How to Use TikTok for Business appeared first on Oyova Software.

  • 360i is Now DENTSU CREATIVE
    by Grace Clunie on June 22, 2022 at 5:00 pm

    Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron announced the launch of DENTSU CREATIVE, dentsu’s global creative network, at Cannes Lions. Designed to unify and accelerate creativity across the business, DENTSU CREATIVE will serve as the sole creative network for Dentsu International working with clients around the globe.  In a bold move, Dentsu International has created an entirely new global creative network, uniting its creative agencies, including 360i, dentsuMB and Isobar, and expanding its Entertainment, Earned Attention and Experience capabilities. The launch is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything Dentsu International does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market.  DENTSU CREATIVE is poised to transform brands and businesses through the lens of Modern Creativity, which looks to deliver ideas that Create Culture, Change Society and Invent the Future.  Led by Fred Levron, who joined Dentsu International as Chief Creative Officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; DENTSU CREATIVE will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across Dentsu International, and collaborate closely with Dentsu’s creative team in Japan.  DENTSU CREATIVE blends dentsu’s The post 360i is Now DENTSU CREATIVE appeared first on 360i Digital Agency Blog.

  • 6 Reasons Why Strong Branding is Important to Your Business
    by Angela Diniak on June 10, 2022 at 9:00 am

    Strong branding is a critical part of your marketing strategy and business success. It sets the tone for your customers - setting expectations and motivating them to connect. If you’re struggling with your branding and not sure if it’s worth investing in an update, here’s what you need to consider. The post 6 Reasons Why Strong Branding is Important to Your Business appeared first on Oyova Software.

  • SEO and User Experience: Understanding the Connection
    by Alexander Hollingsworth on June 6, 2022 at 9:00 am

    If you’re optimizing your website for SEO but not considering your User Experience, you may not see the results you’re expecting. Discover the correlation between the two and why focusing on your audience's experience on your website is crucial to your SEO success. The post SEO and User Experience: Understanding the Connection appeared first on Oyova Software.

  • Facebook Messenger Marketing: How to Use It to Amplify Your Business
    by Derek Corneau on May 30, 2022 at 9:00 am

    With more and more people engaging with business online, it’s essential to explore all channels that will help you correspond and connect with your audience. Over the years, Facebook Messenger has proven to be a valuable and lead nurturing tool for businesses across industries. Discover how you could utilize this tool to engage with clients or customers and develop a strategy today. The post Facebook Messenger Marketing: How to Use It to Amplify Your Business appeared first on Oyova Software.

  • Google Discover: How to Optimize Your Website
    by Alexander Hollingsworth on May 23, 2022 at 9:00 am

    Google Discover can offer businesses the opportunity to get in front of their target audience. The key is to understand how to optimize your content - and your website - to show up in search results. Discover how to utilize Google Discover to increase brand awareness and website traffic. The post Google Discover: How to Optimize Your Website appeared first on Oyova Software.

  • Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans
    by 360i on February 1, 2022 at 10:16 pm

    Sour Patch Kids, everyone’s favorite sweet-sour candy, has taken social by storm. Soon after making Gen Z dreams come true with an Olivia Rodrigo collab that all began with a Tweet, the brand blew past one million followers to become the most popular snack brand on TikTok. How did they do it?  Adweek recently caught up with 360i Social Strategist Shelby Jacobs to find out, as part of the Social Confidential video series that looks behind the logo to find out who is tweeting and sharing for major brands. Shelby dished on SPK’s most popular TikTok, the sweetest part of her job, her advice for fellow brand managers on social, and more.  Head to Adweek to hear more about the strategy that launched SPK to 1.4 million followers.   The post Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans appeared first on 360i Digital Agency Blog.

  • Adweek Names 360i as a Creative-First Agency to Watch in 2022
    by 360i on December 29, 2021 at 4:30 pm

    360i was selected as one of 15 agencies to watch by Adweek’s Agencies and Creativity editorial team. The brand was selected for its mastery of TikTok, work for OREO, a track record of new business and extensive plans to make Preparation H a digital super star.  See why 360i was celebrated for its ability to effectively tap into culture and connect brands with consumers in Adweek.  The post Adweek Names 360i as a Creative-First Agency to Watch in 2022 appeared first on 360i Digital Agency Blog.

  • 360i and dentsu Creative Bolster Leadership Team
    by 360i on December 7, 2021 at 7:30 pm

    We’re taking a quick break from launching killer work for OREO, 7-Eleven and Burger King to welcome some new senior leaders to the team here at 360i and across dentsu’s creative offering, which also includes our sister agencies dentsuMB and Isobar. After a strong year of new business wins and organic growth, we’ve added some new roles and new leaders who are courageous, curious, and bring a can-do spirit to the work we do each day.    Brian Eden joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. In addition to picking up a Titanium Lion at Cannes for Prudential’s “Challenge Lab” and Best in Show at AICP Post for Zillow’s “The Journey”, his work has been recognized at every major industry awards show, including D&AD, One Show, and the Effies. Brian will be leading creative for clients including OREO, Kroger, and Pirate’s Booty.   We’ve also brought on Bridget Jewell as Group Director, Social Creative. Bridget spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist to become a Creative Director overseeing work for clients like The post 360i and dentsu Creative Bolster Leadership Team appeared first on 360i Digital Agency Blog.

  • Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective
    by 360i on October 8, 2021 at 4:30 pm

    Burger King has hired 360i to oversee its US social media account, a move the brand says is needed to bring a fresh perspective to its strategy.   Ad Age covered the significant win as part of their weekly agency brief. The international chain acknowledged a proven track record since 360i already handles social for 7-Eleven and several other Mondelez brands including OREO and Sour Patch kids.   See this lead story in Ad Age’s Agency News email newsletter.  The post Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective appeared first on 360i Digital Agency Blog.

  • 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue
    by 360i on October 7, 2021 at 7:42 pm

    We are pleased to share that our own Ashley Evangelista was named on Business Insider’s 2021 Rising Stars of Madison Avenue. This list recognizes individuals that develop standout creative campaigns, use data in new ways, change business practices, and challenge the traditional agency model. Ashley does all of these things and more with her team at 360i.  Ashley is a key strategic leader on several large accounts at 360i and most recently led the strategy for 7-Eleven’s first major brand campaign in nearly a decade. Check out “Take it to Eleven” here. Ashley’s achievements go beyond creatively solving our clients’ business challenges. She helped to grow 360i’s roster by bringing in consumer healthcare brands TUMS and Emergen-C.  Congratulations Ashley!   Read the full article on Business Insider.  The post 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue appeared first on 360i Digital Agency Blog.

  • Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab
    by 360i on September 8, 2021 at 4:30 pm

    This week, 360i launched OREO x Pokemon, which features a beautiful OREO cookie animation and OOH art display which is currently installed in Los Angeles.  This work is an example of authentic brand alignment with the animation perfectly showcasing the artistry of Pokemon while still spotlighting the iconic OREO cookie. The collab is being celebrated in advertising trades and mainstream press.    Witness how the hunt begins with coverage in Adweek.  The post Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab appeared first on 360i Digital Agency Blog.

  • Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering
    by 360i on August 11, 2021 at 5:00 pm

    We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio
    by 360i on June 9, 2021 at 4:11 pm

    360i Executive Creative Director Devon Hong shared his creative inspirations and what has shaped his personal life and career in The Muse by Clio. He has a lot of experience to tap into, including recent work on 7-Eleven’s “Take it to Eleven” brand refresh and various projects for Mondelez International.  Check out his storied career from Spotify to Smirnoff here.  The post 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio appeared first on 360i Digital Agency Blog.