Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • How to Drive More Action Using Email Marketing
    by Nargis Jafferali on July 27, 2021 at 3:53 pm

    59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! Email marketing is one of the most effective marketing tools for driving traffic to your website, generating leads, and converting sales. It can be a gold mine for marketers (when done correctly). Over … The post How to Drive More Action Using Email Marketing appeared first on Digital Agency Network.

  • 15 Instagram Reel Ideas for Your Business
    by Raven Benwait on July 27, 2021 at 8:25 am

    Are you in need of some Instagram Reel ideas for your business? Instagram Reels are designed for users to engage with the Instagram community. Reels are a great way to gain a wide audience for your brand or business. Creating original content ideas for your brand can sometimes be difficult, but don’t worry we’ve got … The post 15 Instagram Reel Ideas for Your Business appeared first on Digital Agency Network.

  • How to Create an Integrated Marketing Calendar
    by Steve Lamar on July 27, 2021 at 7:51 am

    Marketing has a unique way of making things overly complicated. So many channels, so many messages, so much data to track, so many target markets to push into, and so many people to keep up to date. Over the years working in agencies, I’ve had the privilege of being exposed to many different brands’ processes … The post How to Create an Integrated Marketing Calendar appeared first on Digital Agency Network.

  • Pros and Cons of Using an Agency for Google Ads
    by Ed Valenti on July 26, 2021 at 9:30 pm

    Are you considering a Google Ads Agency and completely maxed on time to manage your Google Ads? Learn the pros and cons of using an agency to manage your Ads. The post Pros and Cons of Using an Agency for Google Ads appeared first on Oyova Software.

  • 3 Tips for Getting Ahead of Changing Consumer Behavior
    by Tom Welbourne on July 26, 2021 at 2:53 pm

    The digital space has never been more competitive than it is in 2021, with many choosing eCommerce as their chosen method of shopping. Many brands have continually adapted to new attitudes and behaviors as online presence becomes more critical to success. Consumer behavior is ever-changing, and for any social media agency in London, is it … The post 3 Tips for Getting Ahead of Changing Consumer Behavior appeared first on Digital Agency Network.

  • Multi-Channel Ecommerce Marketing Strategies You Should Know
    by Mendel Cohen on July 26, 2021 at 2:36 pm

    When you’re running an eCommerce business, it only makes sense to utilize the digital space when creating marketing campaigns. With that being said, many business owners manage various eCommerce to ensure they get enough visibility to draw in more customers to their brand. However, running eCommerce ads isn’t a walk in the park, and it’s … The post Multi-Channel Ecommerce Marketing Strategies You Should Know appeared first on Digital Agency Network.

  • 6 Timeless SEO Tips Content Marketers Can Do Now
    by Lee Odden on July 26, 2021 at 1:51 pm

    Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search engine optimization education began. In that journey from before there was a Google to today, many things have changed. What has stayed the same is the opportunity to grow business by connecting customers to content by being the best answer and inspiring those customers to take action. The best SEO practitioners stay on top of what's current, always experimenting and evaluating what works for topics in a particular industry for the websites and content they're in charge of attracting customers to. At the same time, the best SEO advice isn't worth much if it doesn't get implemented. That's why many marketers with long term SEO experience emphasize the fundamentals. If content can be found in search, it can be optimized for better performance. With over 200 million search results for the phrase "search engine optimization" on Google, there is no shortage of advice for marketers, copywriters, designers, web developers, programmers and creatives. SEO is definitely a team sport. In the spirit of simplicity with the goal of easy implementation, here are 6 timeless tips for content marketers to improve their search visibility: Avoid overuse of pronouns like "it", "they" and "them" in favor of more descriptive keyword phrases where Google is looking for them: in page titles, file names, text links between pages, image alt text and in body copy. Facts tell, stories sell: Figure out why customers buy and create keyword optimized content that tells stories about how and why your products solve customer problems. Problem solution formatted content naturally invites the kind of information structure that can satisfy customer intent when they are looking for solutions. Google is dedicated to creating a great search user experience so anything content marketers can do to deliver topically specific information that satisfies what people […]

  • The Age of Authenticity: Brands, It’s Time to Be Real with Your Audience
    by Raven Benwait on July 26, 2021 at 12:27 pm

    Authenticity is a growing key factor in successful digital marketing strategies. In this blog, we look deeply at the importance of “authenticity,” and why it is so important to us and our audiences, especially when it comes to digital marketing. Being Genuine with All Your Relationships A growing key factor in digital marketing or marketing … The post The Age of Authenticity: Brands, It’s Time to Be Real with Your Audience appeared first on Digital Agency Network.

  • Engaging Content In Social Networks: Functions, Types, and Examples
    by DAN on July 26, 2021 at 11:10 am

    Social networks were originally conceived as platforms for communication and... The post Engaging Content In Social Networks: Functions, Types, and Examples appeared first on Digital Agency Network.

  • How to Create the Perfect Landing Page for Your Business in 2021
    by Beckie North on July 26, 2021 at 9:36 am

    A landing page is a commonly used marketing term for the first page that users land on when they click a link from external sources, such as an advertisement or email. They click the link, taking them to a specifically created page with the intent of getting them to take action. The goal for any … The post How to Create the Perfect Landing Page for Your Business in 2021 appeared first on Digital Agency Network.

  • B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns
    by Lane Ellis on July 23, 2021 at 10:30 am

    US influencer spending to surpass $3 billion in 2021 An increase of over 33 percent in influencer marketing spending is expected for 2021 — reaching $3.69 billion — recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to the forecast. eMarketer Ehrenberg-Bass: 95% of B2B buyers are not in the market for your products As many as 95 percent of businesses aren't presently in the market for most services and goods, however not in all sectors, according to newly-released data from client LinkedIn and its LinkedIn B2B Institute. Marketing Week examines the data, and interviews Jann Martin Schwarz, global head of the LinkedIn B2B Institute, on targeting long-term B2B marketing goals and more. Marketing Week B2B Marketers' Biggest Lead Gen Challenges 45 percent of B2B marketers find creating targeted and engaging content the most difficult challenge when it comes to lead generation, followed by difficulty gathering quality data at 43 percent, and managing and tracking leads at 38 percent, according to recently-released B2B marketing survey data of interest to digital marketers. MarketingProfs Account-based marketing propelled forward by the pandemic 80 percent of B2B buyers plan to do more business online after the pandemic than they did during pre-covid times, while at the same time 77 percent say purchases have become more complex and challenging, with six to 10 people now comprising the median size of buying groups, newly-released survey data shows. MarTech CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular Digital commerce, marketing operations, brand strategy and marketing analytics are the top content marketing officer investments, according to Gartner’s latest CMO Spend Survey, which also showed that over 72 percent of total marketing budgets are now pure-play digital channels. MediaPost Google Launches New Way to Optimize Videos For Search Google has […]

  • Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer
    by Lane Ellis on July 21, 2021 at 10:30 am

    How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive to make them truly memorable? Also like diamonds, B2B marketing is a multifaceted endeavor. Let's explore five enduring tactics that can help you achieve B2B content marketing clarity and create your own digital marketing diamonds. 1 — Achieve Content Marketing Clarity via GIPHY Bring diamond-like clarity to your B2B content marketing by identifying and focusing on the heart of your effort’s primary goal. While it can be tempting to digress into periphery elements of the topic at hand, honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance. Part of providing content marketing clarity is knowing what your audience is hoping to learn from what you’ve got on tap, and this type of knowledge can come from a number of places. One of the best sources for finding the root topics that your audience is seeking information about are the tools and services that show the questions people are asking online. Some of the question research tools that B2B marketers can benefit from include: Answer the Public StoryBase SEMrush’s Topic Research Competitive Research Tool Ahrefs Google Search Console KeywordTool.io BuzzSumo’s Question Analyzer Other often-untapped resources for finding out what your audience is looking for include: Asking Directly with Polls, Surveys, Focus Groups & Questionnaires Tapping Into Search Intent From Voice Search & Chatbots Online Form Queries, Server Log Files, & E-mail Questions You can learn more about each of these tools and tactics in my “10 Smart Question Research Tools for B2B Marketers,” and also dig in to other […]

  • Write from the Heart for More Memorable B2B Content Marketing
    by Joshua Nite on July 20, 2021 at 10:30 am

    B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still have to make that argument?  But I’m not here to write another 1000 words about humanizing content. I want us to take it a step further, beyond personalization, humanization, personality and empathy. B2B content marketing needs to come from the heart. True, genuine heart is the last frontier in content. Every brand has an Instagram with behind-the-scenes content to boost authenticity. Every brand is striving to give at least the appearance of sincerity, personality and transparency. A lot of it is about as deep as the checkout clerk telling you to “have a nice day.” To stand out now, B2B content needs to hit on a more fundamental level.  Why Write from the Heart? Even as we talk about “human to human” or “B2Me” marketing, we still tend to think that B2B content needs to be head-driven, mostly logic and reasoning, with a thin gloss of personality and emotion on top to “humanize.”  The truth is, of course, that humans are inherently emotional creatures who seek connection with each other. We most often decide with our hearts first, then apply logic in retrospect.  B2B content with heart seeks to make a connection first, then supply value, then finally ask for a next step. It has to be in that order. So, what does it mean to write from the heart?  1. Upgrade Personality to Passion  I am not passionate about, say, a software-as-a-service platform that collects customer data for marketers. And I’m not sure I want to meet the person who is.  But I am passionate about less intrusive marketing, about people getting connected with solutions that meet their needs, and about a future where marketing is helpful and productive, not annoying. So I can lead with the passion, the why […]

  • 4 Critical Tips for Rebranding Your Business
    by Merve Kaynak on July 20, 2021 at 8:57 am

    Rebranding is necessary for keeping your business afloat. It allows you to keep your business current and reinvent your image so your brand can resonate with your audience. Brands lose steam over time, so it’s important that you put on a fresh face and offer your audience something new.  However, rebranding your business isn’t easy. … The post 4 Critical Tips for Rebranding Your Business appeared first on Digital Agency Network.

  • Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey
    by Lee Odden on July 19, 2021 at 1:07 pm

    The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have adjusted their go-to-market approach to satisfy the changing customer expectations that have evolved during the pandemic. One of those adjustments in B2B marketing has been the increasing role of influence in delivering  credible, authentic and relevant digital experiences. Our initial B2B Influencer Marketing research from 2020 showed that going into the pandemic, confidence in working with B2B influencers was very high as were expectations of outcomes. Despite the growing confidence in working with B2B influencers over the past year, today there are important questions to be answered as more B2B brands enter the realm of influence and grow more sophisticated with the practice. Much of B2B influencer marketing has emphasized working with industry experts external to the organization, but what about growing influence from within? How does influencer marketing work across departments? How do employee advocacy, growing executive influence and working with industry influencers intersect to deliver better customer experiences and marketing performance? At TopRank Marketing we are proud to work on influencer content marketing and executive social programs for some of the biggest B2B brands in the world. We also know that our blog community represent a wealth and depth of B2B marketing experience.  We invite you to share that expertise in our 2021 State of B2B Influencer Marketing Survey. Your insights will help elevate the practice of B2B Influencer Marketing and help the industry see what's working, what's not and where the future of influence is in 2021 and beyond. For the 2021 report, we'll be collecting data on all aspects of influencer marketing for B2B brands as well as insights from practitioners like […]

  • 4 Ways Online Ecommerce Shopping Is Changing
    by Tom Welbourne on July 19, 2021 at 11:03 am

    As the world was forced inside in 2020, the way we shop inevitably changed. No longer did we browse online for just token, luxury, hard to obtain items, but for safety, we utilized online shopping for our basic everyday necessities. Now in today’s modern world, for most, E-commerce is more than just a way of … The post 4 Ways Online Ecommerce Shopping Is Changing appeared first on Digital Agency Network.

  • How Much Does Google AdWords Cost? [2021]
    by Ed Valenti on July 19, 2021 at 9:00 am

    How much will Google Ads cost your small business? Read this blog to learn how to break down the cost and find value investing into your marketing with Google. The post How Much Does Google AdWords Cost? [2021] appeared first on Oyova Software.

  • B2B Marketing News: B2B MarTech Spending On The Rise, More Brands Turn To Personalized Content, Microsoft’s New Multimedia Ads, & The Power Of B2B Storytelling
    by Lane Ellis on July 16, 2021 at 10:30 am

    Twitter's Fleets Format To Disappear, Just Weeks After Ads Test Commenced Twitter has abandoned its Fleets feature that automatically deleted messages in the format after 24 hours, noting that the format and its accompanying full-screen vertical ads, hadn't performed as well as initially envisioned, the firm recently announced. MediaPost Digital to power a 10.4% recovery in global ad spend Global digital advertising spend will ascend to $311 billion to hit 15.6 percent growth in 2021, according to newly-release forecast data from Dentsu, the firm recently announced. Social ad spending is expected to rise even more swiftly at 23 percent, with video ads predicted to rise by 17 percent, according to the forecast data. The Drum Facebook Launches New 'Creative Guidance Navigator' To Provide Marketing Stats and Tips Facebook has launched a new mini-site of interest to digital marketers, highlighting a variety of the social giant's ad campaign options, with best-practice examples of how many of the formats are being put to use by top brands, Facebook recently announced. Social Media Today Text Marketing On The Rise, 61.8% Of Consumers Have Opted In To Messages: Study 78 percent of consumers say they most often use their phones for texting, with 61.8 percent having chosen to receive texts from a business over the past year, while 59.5 percent said the top reason they've opted out of business texts was for receiving too many texts, according to newly-released survey data. MediaPost US Ad Spend Projected to Soar This Year A 23.3 percent increase in advertising spending is expected in the U.S. in 2021, with some 57 percent of the entirety of U.S. ad spending going to pure-play online channels, according to recently-released forecast data of interest to online marketers. MarketingCharts Gen Z and millennials seek diverse voices in audio 58 percent of millennials and some 48 percent of the Gen Z demographic say that they have actively looked for audio content from more diverse […]

  • Productivity Pulsars: Blast Into Orbit With 5 Efficiency Boosters For B2B Marketers
    by Lane Ellis on July 14, 2021 at 10:30 am

    How can B2B marketers boost content creation productivity and avoid that dreaded black hole of inefficiency? As TopRank Marketing chief executive and co-founder Lee Odden said in 2018 in 16 Ways to Be More Efficient with Content Creation, “Without additional budget or writing resources, the most practical way to squeeze out more content creation productivity is by being more efficient,” and the same may be even more true today in 2021. There’s no denying that better efficiency offers benefits in many areas of a B2B marketer's work, so we wanted to share some of the galaxy’s top tactics, methods, and tips to improve your productivity through efficiency as we make the push through the rest of 2021 and plan ahead for 2022. Let’s strap on our B2B marketing jet-packs and hyperspace forward with five productivity pulsars to improve your efficiency. 1 — Work Smarter For Out-Of-This-World Marketing Efficiency Working in a smarter way saves time and increases productivity, and part of that boils down to saving time through efficiencies. At first saving a few minutes here and there throughout the day may not seem all that important — or worth devoting much effort to achieve. However, keep in mind that saving two minutes each day equates to eight and a half hours over a standard business year. That’s valuable time that can be reinvested for countless other B2B marketing activities. For marketers, boosting efficiency doesn’t only come from the time saved. It’s additional time that can be used for many things such as experimenting with new technologies, taking on additional projects, or optimizing previous or current campaigns. Finding and using scheduling, planning, and calendaring applications that work well for you can be one of the bigger time and efficiency boosters. It’s important, however, to find ones that fit well with how you work best, so that you’re not working against systems designed to make things easier. Just as we all have various styles […]

  • From Tech to Human: Three Post Pandemic B2B Marketing Trends
    by Lee Odden on July 12, 2021 at 3:53 pm

    For many, the past few months have opened up giving us a taste of "return to normal" but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be. Any company that did not adjust, adapt or pivot over the past year and a half probably isn't in business or doing as much business as they should. There have been many changes during the pandemic from digital transformation across all aspects of business to evolving expectations of customers. Companies and their marketers must be in tune with all of these changes in order to survive and thrive in a post-pandemic business environment. One way customers have changed in B2B is that they expect more from the digital experience. Recent research shows 90% of B2B buyers will turn to a competitor if a suppliers digital channel doesn't meet their needs. The elevation of expectations extends to service as well. "Expectations for experience have gotten so high that our traditional means of customer service simply aren't sufficient anymore." says Vivek Ahuja in a piece on Forbes. Marketing is no different and the experiences companies create through their marketing are more important than ever. As the former Salesforce chief marketing officer Kraig Swensrud, who is now co-founder of Qualified.com says, B2B marketers must prioritize "personalized, real-time experiences" to win over decision-makers who are increasingly digital-first. There are important connections to be made between changes born of the pandemic and the trends that B2B brands need to be aware of as we enter the next phase marketing for 2H 2021 and into 2022. Experience is Everything "Research shows a strong correlation and interconnectedness between brand experience, customer experience and employee experience." Forrester Digital first B2B buyers expect continuity across channels for the information they seek as they pull themselves from awareness to consideration […]

  • 7 Key Benefits Google Ads Can Offer Your Business
    by Chad Buie on July 12, 2021 at 9:00 am

    Launch your next product or service with paid search management, here are 7 Benefits That Google Ads can help add value to your current marketing objective. The post 7 Key Benefits Google Ads Can Offer Your Business appeared first on Oyova Software.

  • B2B Marketing News: B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options
    by Lane Ellis on July 9, 2021 at 10:30 am

    Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands 59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don't understand their companies' brands, according to newly-released survey data of interest to digital marketers. MediaPost What Makes A Brand Best-in-Class on Social? 47 percent of U.S. consumers said that strong customer service made for best-in-class brand social media communication, followed audience engagement with 46 percent, transparency at 44 percent, and creating memorable content at 39 percent, according to recently-released social media survey data. MarketingCharts Facebook is testing drastic changes to Instagram to make it more like TikTok Facebook has begun testing changes including full-screen video and more immersive experiences for its Instagram platform, in a move aimed at bringing more entertaining and mobile-first video experiences that better compete with TikTok, the social media giant recently announced. CNBC Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events Some 75 percent of brand marketers said that they have returned to live and in-personal experiential marketing, with 68 percent of consumers reporting participating in forms of in-person experiential marketing as of May, 2021 — up from just four percent a year earlier, according to newly-released global survey data. MediaPost Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online Norway has introduced regulations requiring advertisers and influencers to clearly note any retouched online photos, a potential harbinger of similar more expansive future global laws that could affect B2B marketers and influencers. Social Media Today Instagram tests letting anyone share a link in stories Instagram has begun a new trial that brings expanded linking capabilities via sticker taps, which could lead to eventual easier link sharing […]

  • 11 Ways Top B2B Marketers Are Breaking Free of Boring B2B
    by Lane Ellis on July 7, 2021 at 10:30 am

    How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts? We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing. Our third season of the Break Free B2B Marketing series of video interviews has given us a new group of experts, influencers, and future-thinkers all gathered for one purpose: sharing the ways they’ve broken free and how you can do the same for yourself, your brand, and your business. Let’s jump right in and see how 11 influential voices in B2B marketing go about breaking through, with actionable tactics you can implement in your own marketing efforts as we head toward 2022. Minda Harts of The Memo on Having Courageous Conversations Minda Harts CEO and Founder, The Memo “I think in order to break free, it starts with ourselves,” Minda said. “We have to be willing to have those courageous conversations and we have to be willing to be courageous listeners, and once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free,” Minda added. [bctt tweet="“We have to be willing to have those courageous conversations and be courageous listeners. Once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free.” — Minda Harts @MindaHarts" username="toprank"] Watch, listen to or read the full interview by checking our the full blog post "Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations." Keith Townsend of The CTO Advisor on Bringing Value Through Friction Keith Townsend Co-Founder, The CTO Advisory “One of the toughest things as a leader in my own organization — what helped me break free is when I’m willing to have the difficult conversations,” Keith noted. “Things that we say are difficult […]

  • Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence
    by Lee Odden on July 5, 2021 at 2:44 pm

    If you're new to this series, Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and showcases conversations with industry experts on influencer marketing for B2B companies. We're doing our best here at  TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue. In Episode 15 of Inside B2B Influence, Justin Levy, (@justinlevy) Director of Social and Influencer Marketing at Demandbase (client) and I connected to help answer some key questions about working with influencers at a technology company. I've known Justin for many years and we're both members of the esteemed Marketing Fitness Group on Facebook. His work with influencers goes all the way back to when he and Chris Brogan ran a marketing agency back in 2008. Justin has also been in leadership positions at Citrix (interview 2014) and ServiceNow and is a recognized pro when it comes to social media marketing. Highlights of this episode of Inside B2B Influence with Justin include: How influencers fit in the marketing mix at Demandbase Opportunities for B2B brands to work with influencers post-pandemic What makes a good B2B tech influencer The importance of growing influence for brand executives Advice for B2B marketers new to influencer marketing What should B2B marketers expect from an influencer marketing agency B2B technology and marketing influencers to follow Listen to episode 15 (Optimizing B2B Marketing with Influence) of the Inside B2B Influence podcast here: You can also check out the full video of my interview with Justin here: Transcript - Inside B2B Influence Episode 15: Optimizing B2B Marketing with Influence Tell us about Demandbase and your work there as Director of Social Media and Influencer Marketing Justin: The simplified version and what our customers purchase is account-based marketing software. That helps bigger customers […]

  • Top 5 Cool Google Ads Features Of 2021
    by Chad Buie on July 5, 2021 at 9:00 am

    Optimize your paid search management with these Top 5 Google Ad Features In 2021. Learn about hidden features to help improve your paid search marketing inits. The post Top 5 Cool Google Ads Features Of 2021 appeared first on Oyova Software.

  • B2B Marketing News: B2B Demand Gen KPI Study, Edelman Trust Barometer, Instagram Gets Desktop Posting, & Gen Z For B2B Brands
    by Lane Ellis on July 2, 2021 at 10:30 am

    Edelman Trust Barometer special report: Brands must be agents of societal change, say consumers 63 percent of consumers say they are more attracted to brands that focus on making the world a better place, while 78 percent said they believe their influence goes beyond the consumer experience to business operations — two of several statistics of interest to digital marketers in newly-released survey data from Edelman's Trust Barometer report. PRWeek Most Demand Gen Marketers Hit Their KPIs in 2020 43 percent of B2B demand generation marketers say they met their original key performance indicators (KPIs) in 2020, with 35 percent topping their original targets, according to recently-released survey data. The survey also showed that 18 percent expect their demand gen budgets to significantly expand in the coming 12 months, with 49 percent expected some budget growth. MarketingCharts Focusing on gen Z: how B2B brands can hook this new generation of customers & candidates LinkedIn’s (client) vice-president of marketing solutions Penry Price has shared insight into how B2B brands can better connect with buyers in the Gen Z demographic, including a heightening importance for live video, audio content, and brand values. The Drum Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization Facebook has begun rolling out a new feature that aims to deliver ads on the social platform in the format that each user most favorably responds to, bringing marketers new options for experimenting with the per-person optimization capability, the firm recently announced. Social Media Today Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias A new search engine striving to provide greater privacy, Brave Search, launched in beta format recently, using its own search index and expecting to eventually offer ad-supported search capability, the firm announced this week. MediaPost Instagram now lets you create and publish posts on Mac, but iPad not […]

  • Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations
    by Susan Misukanis on July 1, 2021 at 10:30 am

    When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like? For our third season of Break Free B2B Marketing video interviews, we're featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential about in their specialized industry. For over a decade our team at TopRank Marketing has nurtured a strong community of leading influencers, developing close relationships with SMEs in many industries, and we're delighted to share our latest episode of Break Free B2B Marketing. 2020 put a lot of things into laser focus that weren’t getting the attention they historically deserved. One of those things has been the necessity of greater diversity in the modern workplace. There's no denying the fact that approximately 68 percent of C-level executives are white men and only some four percent are women of color. That’s no longer acceptable, and many businesses are actively seeking the advice of experts who can help them break free from outdated norms so they can move into a brighter, more creative, more diverse future. One of the leading experts on how that can be accomplished is Minda Harts. Minda is a sought after speaker and thought leader who focuses on the topic of advancing women of color in the workplace and building diverse teams. She founded The Memo LLC, a career development company for women of color, and has published a similarly named book that gives actionable advice on this same topic. The Memo: What Women of Color Need to Know to Secure a Seat at the Table can be found at your favorite bookseller or online right now. Minda is the sort of voice to listen to for any B2B marketer who wants to learn how to better speak to the needs and wants of a diverse population. That’s why we asked her to join us for the latest episode of our Break Free B2B Marketing Interview series. Break Free B2B Interview with Minda Harts If you’re […]

  • Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers
    by Lane Ellis on June 30, 2021 at 10:30 am

    What are some uncommon ways B2B marketers can successfully work with influencers? One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership. While we’ve explored many of the traditional ways B2B marketers often work with influencers, we wanted to take a look at a few of the unusual ways collaboration is taking place. Let’s dive right in, with examples from both SMEs and marketers who’ve implemented uncommon takes on the B2B influencer partnership that can help inspire your own influencer programs. 1 — From Influencer to Long-Term Friendship Christopher Penn, co-founder and chief data scientist at Trust Insights, has found that an influencer partnership can on occasion lead to something bigger than the sum of its parts. “Uncommon experience? Becoming great friends with one of the folks who was originally just doing outreach,” Christopher shared. “There’s always a bit of a power imbalance in any kind of influencer situation, especially in cases where someone is asking for help and there isn’t a tangible exchange of value — like payment,” Christopher explained. “But occasionally you run into someone that’s just a solid, good human being, and the commercial relationship evolves into an actual friendship. Rare, but delightful,” Christopher noted. Successful B2B influencer marketing programs are often built on long-term professional relationships that find brands and SMEs working together and helping one another over the long haul, giving rise to always-on efforts that gain strength as years of shared experiences and successes accumulate. Finding friendship is a bonus that can sometimes happen when working with influencer programs, and is certainly one to treasure as Christopher shared. [bctt tweet="“Occasionally you run into someone that’s just a solid, good human being, and the […]

  • Oyova Named a Member of the Clutch Top 100 for Sustained Growth in 2021!
    by Clutch on June 29, 2021 at 10:49 pm

    Oyova is in the top 100 companies with sustained growth in 2021. Discover why you should choose Oyova for your Digital Marketing and Web App Development needs. The post Oyova Named a Member of the Clutch Top 100 for Sustained Growth in 2021! appeared first on Oyova Software.

  • 5 Tips for Empowering Enterprise SEO Success
    by Lee Odden on June 28, 2021 at 12:55 pm

    Large scale search engine optimization projects are often viewed as a golden egg career opportunity for many SEO professionals. Big budget projects and well-known brand names can look great on a resume. Unfortunately, many search marketers quickly realize that the golden egg actually came from a large, slow moving tortoise. Many Search Marketers are accustomed to optimization projects where the advice they are paid to give is communicated directly and for the most part, actually implemented. Those same marketers may not be prepared to adapt SEO processes to accommodate the operational and communication needs of large, complex organizations. Successful enterprise SEO projects require a unique combination of creative and mechanical SEO expertise as well as large company political savvy. The best SEO advice in the world is not so great if it never gets implemented. The good news is that making significant progress in a reasonable amount of time on an SEO effort for a large company is possible with the right mix of planning, communication and expertise. Once the required departments and stakeholders (and executive sponsor) are moving in the same direction, the egg laying turtle can turn into a nimble, fast moving hare. Highly competent SEO skills from optimizing core web vitals to link building are table stakes in today's world of enterprise company search marketing. The key to this tortoise to hare SEO transformation is to empower client side contacts responsible for work flow, approval and implementation. To that end, here are 5 tips on empowering large company SEO projects: 1. Ongoing Education – There is no substitute for an informed SEO client. It's important that key contacts understand SEO in general as well as the business benefits to both their department and the larger organization. Continuing education will help motivate those involved to execute on the program elements, account for client staff changes and changes in the industry. It is important to […]

  • B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report
    by Lane Ellis on June 25, 2021 at 10:30 am

    Google delays blocking third-party cookies in Chrome until 2023 Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge US ranks last among 46 countries in trust in media, Reuters Institute report finds 29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute Ad Spending Surges 56% In May, All Media Except Magazines Rise Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April's 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost Facebook launches Clubhouse-like live audio rooms and podcasts Facebook has rolled out its take on live audio rooms similar to features made popular by audio-call-based social communication firm Clubhouse, and has also launched new podcast and related monetization features on the platform, Facebook recently announced. Reuters DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs Just five percent of consumers say that email offerings they get are well-timed to mesh with their needs, while some 83 percent will, however, purchase from firms that are sending relevant messages — two of several statistics of interest to digital marketers in newly-released email marketing survey data. MediaPost Consumers are hungry for live events. […]

  • Social Significance: Why B2B Brands Value Social CX & Are Spending More
    by Lane Ellis on June 23, 2021 at 10:30 am

    Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)? New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the competitive advantages that social CX offers. Let’s take a look at some of the latest report and survey data, and see how B2B brands are changing their social media strategies and outlook. 1 — Social Helps B2B Brands Meet Customer Expectations A new report from Sprout Social reveals how customer expectations have evolved for the brands that they follow on social media. Examining insight from over 1,000 U.S. consumers and the same number of U.S. marketers, along with 782 million public social messages, the recently-released "Sprout Social Index, Edition XVII: Accelerate" report showed that 90 percent of consumers will purchase from brands they follow on social media. “For marketers, this is an opportunity to demonstrate how social positively influences all parts of the business and why a brand’s competitive advantage lives on social,” the report suggested. 55 percent of marketers said they used social data for understanding their target audience, while 48 percent used it to develop creative content, and 39 percent for supporting other departments, the report showed. Only 26 percent of marketers said they used social data to foster connections with customers, however, and just 10 percent said they used the data to inform business decisions. “88 percent of marketers agree their social strategy positively influences their bottom line,” the research concludes. The value of social data has generally increased over time, and the new Sprout Social study bears this out, revealing that 47 percent of marketers consider social a resource that influences strategy for multiple organizational teams, while 46 still see it […]

  • Top Shopify System Features to Drive More Business
    by Jon Tsourakis on June 23, 2021 at 9:00 am

    Despite the package you select, Shopify offers robust features to allow businesses to drive more business and grow. Discover how it can help you. The post Top Shopify System Features to Drive More Business appeared first on Oyova Software.

  • Shopify POS Hardware: A Guide to Creating More Conversions
    by Jon Tsourakis on June 23, 2021 at 9:00 am

    From card readers to labels, Shopify POS offers a variety of hardware features to help create more conversions & keep your customers coming back for more. The post Shopify POS Hardware: A Guide to Creating More Conversions appeared first on Oyova Software.

  • Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence
    by Lee Odden on June 21, 2021 at 1:52 pm

    Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing. We connect with influential practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context. In this first episode of the second season of Inside B2B Influence, I was able to catch up with the incredibly popular, talented and beloved Chief Content Officer at MarketingProfs, Ann Handley. I've known Ann for well over 10 years and she's been a great friend, client and source of inspiration to me about more meaningful content marketing. Ann talks with me about a variety of topics ranging from the nature of influence in B2B, demand for B2B influencers during the pandemic and our mutually favorite "dogfluencer", August - the most dashing Cavalier King Charles Spaniel you may ever meet. Highlights of this episode of Inside B2B Influence with Ann Handley include: Does everybody have influence? Yes and no How the change to digital first B2B marketing has affected demand for influencers The importance of a relationship driven approach Trends in B2B influencer content collaboration Growing emphasis on executive thought leadership and influence Worst practices influencer engagement How to integrate influencers with your newsletter What B2B marketers should do to improve their influencer marketing Some of Ann's favorite B2B industry influencers Listen to episode 14 (Confluence: The B2B Content and Influence Connection) of the Inside B2B Influence podcast here: You wrote the best selling book, Everybody Writes. Do you think everybody has influence? Ann: That's such an interesting question because at first pass it's like, well of course. But then on the other hand it's kind of an existential question, isn't it? I really had to think about that for a second. I mean, yes, I do think that everybody has influence, but not everybody has credibility, […]

  • Winn-Dixie ADA Compliance Lawsuit: What Does It Mean for Your Website?
    by Angela Diniak on June 21, 2021 at 9:00 am

    A Winn-Dixie lawsuit has been at the center of the American Disabilities Act compliance (ADA compliance) world since 2017. While they recently had an appeals court rule in their favor, the fiasco could easily have been avoided. Examining the situation and how the grocery store chain could have responded differently reveals how you can better protect your company by properly addressing ADA compliance. The post Winn-Dixie ADA Compliance Lawsuit: What Does It Mean for Your Website? appeared first on Oyova Software.

  • B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers
    by Lane Ellis on June 18, 2021 at 10:30 am

    Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to recently-released B2B buyer breakdown by job titles survey data. MarketingCharts Podcasts start coming to Facebook next week Facebook will begin rolling out a new podcast feature on June 22, offering podcast creators a new distribution channel, with features such as one minute promotional clips — to appear in a forthcoming podcasts tab — the social media giant recently announced. The Verge TikTok Owner ByteDance’s Annual Revenue Jumps to $34.3 Billion TikTok parent ByteDance saw a 93 percent jump in gross profit during 2020, with revenue more than doubling to $30 billion, the popular short-form social video platform that has seen increasing business interest recently announced in annual employee financial performance data. Wall Street Journal Google Launches Search Console Insights Google has launched a new feature to its Search Console product that presents audience data from Google Analytics combined with Search Console insights, to offer an expanded look at customer audiences, the search giant recently announced. Search Engine Journal YouTube Will Now Enable Creators To Add Midrolls, End Screens and Captions While Their Video Is Processing Google-owned YouTube has released a new time-saving feature in its YouTube Studio that will smooth workflow for marketers by allowing users to perform more tasks while the initial video uploading process is underway, the firm recently reported. Social Media Today More Advertisers Envision Return to In-Person Events 17 percent of advertisers plan to resume sponsoring in-person events in the final quarter of 2021, while 16 percent say they plan to do so in the first quarter of 2022, according to newly-released survey data. The survey also showed that some 10 percent […]

  • What Pandemic Poll Data Reveals About The Future of B2B Marketing
    by Lane Ellis on June 16, 2021 at 10:30 am

    Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond? To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively lost and gained over the past year and a half. Audience poll data offers a valuable gauge on the pulse of B2B marketers, and for over two years we’ve run weekly social media polls on our Twitter and LinkedIn* pages. The insight you’ve shared with us during the pandemic gives us insight into what’s changed, what’s gone for good, and what may come back stronger than ever in B2B marketing. We’ll use our own poll data to take a look at the B2B marketing trends that have emerged during this unprecedented year and a half. Building on the insights we shared in “B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success,” our most recent poll numbers paint a sometimes-surprising picture of B2B marketing sentiment in 2021. Let's jump right in and take a look. Pandemic Poll #1 — Work Volume The first pandemic related poll we conducted was on April 14, 2020, when we asked B2B marketers how the volume of work they've done with influencers had changed during the first few months of the global health crisis. At that point relatively early in the pandemic, 36 percent of our respondents noted an increase in their use of influencers in marketing efforts. Pandemic Poll #2 — Learning New Skills A month later on May 12, 2020, our second pandemic-related poll asked B2B marketers whether they had used their time during quarantine to learn new marketing skills online. A sizable 63 percent of respondents said that they had indeed learned new skills online while isolating. Pandemic Poll #3 — Pain Points As the pandemic moved into summer, on July 7, 2020 we were curious about the pain points B2B marketers were being faced […]

  • Shopify POS vs. WooCommerce
    by Jon Tsourakis on June 14, 2021 at 9:00 am

    Shopify POS and WooCommerce are both very robust sales platforms - but which one is best for your business? We compared the two platforms to help you decideLinking (internal): Speaking of efficiency, Shopify POS is preferable to WooCommerce because it is easy. The post Shopify POS vs. WooCommerce appeared first on Oyova Software.

  • Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering
    by 360i on April 12, 2021 at 5:30 pm

    We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Director at WPP agency Essence, in addition to tenures at AKQA and Wunderman, among others. In the course of her career, she has developed and executed targeted strategies to support the growth and development of underrepresented employees, focusing on coaching for mid-level professionals, and establishing a cross-industry task force to study the nuanced experiences of Black professionals in advertising.   Since 2015, Kai has been the producer and co-host of “Mixed Company,” a popular podcast about diversity, inclusion and social equity in creative industries from the perspective of up-and-coming professionals of color. A sought-after thought leader, Kai has been a keynote speaker at conferences including The 3% Conference and ADCOLOR, and featured in publications like Adweek, Ad Age, and Refinery29. She has also been honored as one of the Trailblazers Redefining the Creative Industry by The Dots, HERoes 2020 Top 100 Women Future Leaders, The Advertising Club of New York’s 2020 Innovators Award, and the Inaugural The post Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend
    by 360i on March 31, 2021 at 5:30 pm

    Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity: the ability to shape, mold and control an advertising process in which creativity can flourish. We need to learn how to master the entire field of play.”  He explains why the great idea is only part of the creative’s job, and why selling it, building it, and promoting it, is just as important. Additionally, spotting and developing talent is another key part of the process in order to succeed as a creative in the years ahead. Read the full piece in Campaign US.   The post Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend appeared first on 360i Digital Agency Blog.

  • 360i Named a Finalist for Campaign US Agency of the Year
    by 360i on January 12, 2021 at 5:30 pm

    We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.    Campaign US Editor Alison Weissbrot commented: “Each of these agencies demonstrates a commitment to their clients and their craft that sets the bar for the industry. Congratulations to all of our winners, who deserve to be celebrated for their hard work in a very difficult year.”  Check out the finalists for the second annual Agency of the Year Awards in Campaign US.   The post 360i Named a Finalist for Campaign US Agency of the Year appeared first on 360i Digital Agency Blog.

  • Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency
    by 360i on November 16, 2020 at 8:04 pm

    We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.”   Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs The post Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency appeared first on 360i Digital Agency Blog.

  • In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer
    by 360i on November 11, 2020 at 2:01 pm

    In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation.    It The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.

  • How Social Marketers can win at the polls this election cycle
    by 360i on October 16, 2020 at 2:10 pm

    The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election.  TL;DR  If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content.  While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk.   Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary.   Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.

  • Working parents, why not tackle the school year like a media plan? 
    by 360i on September 21, 2020 at 8:42 pm

    Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids.  Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability.    Define your objective as a working parent  A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working The post Working parents, why not tackle the school year like a media plan?  appeared first on 360i Digital Agency Blog.

  • What Marketers Need to Know Now to be Ready for Holiday Shopping Season
    by 360i on September 17, 2020 at 2:15 pm

    Labor Day may have just happened, but the 2020 holiday shopping season is already here. COVID-19 has set off a chain reaction that will culminate in Q4, and for marketers, this means plans and best practices need to be re-re-reviewed. Why? Because of: Amazon’s decision to move Prime Day to the first week of October will pull forward holiday spending and purchase behavior earlier The same-day and next-day delivery that online shoppers have grown accustomed to will no longer be reliable with an uptick in e-commerce demand Black Friday crowds will be a thing of the past as stores close their doors to reduce risk A divisive election is underway that could have ramifications on consumer spending, behavior and consumption (not to mention taxing the mail service further) There’s the cultural shift from in-person to virtual which will alter the holidays (and gift giving) Plus many more issues and/or considerations To help guide marketers during this crucial sales period, we’ve put together 12 specific actions brands should be taking, across four different areas. This report is packed with data, insight and advice on what to consider as we head into a season of ambiguity. You will learn: Current and anticipated The post What Marketers Need to Know Now to be Ready for Holiday Shopping Season appeared first on 360i Digital Agency Blog.

  • 360i #SideHustle: Kyzr Blue with Michael LaVallee
    by 360i on August 12, 2020 at 7:45 pm

    Welcome to the 360i #SideHustle series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. At 360i, many of us know Michael LaVallee as an Associate Strategist – but what many of us may not know is he is also a producer, writer, and singer for his own solo music project, Kyzr Blue. He makes “music that’s blue, but something to dance to” with emotional lyrics told through a dreamy-electronica production style. And he just released a new single called “Time Between the Cuts,” out on major platforms – Spotify, iTunes, tidal, and more! Notable music blog, Culture Fix, calls him a “truly exciting rising talent in the pop music.” Learn more about Michael’s journey below and his great advice to budding artists and all creative people.   How did your passion for music begin? Music has always been a major part of my life. I grew up playing the upright string bass in orchestra, singing in acapella groups, doing musicals, etc. while after school I was listening to and watching MTV and VH1 music videos and collecting CDs. I always loved making CD’s for my friends with The post 360i #SideHustle: Kyzr Blue with Michael LaVallee appeared first on 360i Digital Agency Blog.