Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • How Webential Is Disrupting the Traditional Recruitment Methods for Tech Talent
    by Nevilson Christian on May 10, 2021 at 11:29 am

    Nine out of ten HR professionals have said that they find it hard to hire tech talent. If you are the tenth or know who they are, perhaps you don’t need this guide. Others, read on. And finding, recruiting, and onboarding talented individuals is sure a challenge. Especially when it comes to hiring technical professionals. … The post How Webential Is Disrupting the Traditional Recruitment Methods for Tech Talent appeared first on Digital Agency Network.

  • The Real Thing: 5 Ways Authenticity Inspires Vibrant B2B Marketing
    by Lane Ellis on May 10, 2021 at 10:30 am

    What does authenticity bring to the table for B2B marketers looking to create better customer experiences? Authenticity is a vital factor when it comes to making B2B marketing that’s top-notch, with the inherent trust it builds powering campaigns that stand apart from the common crowd. Here are 5 vibrant takes on the potent power authenticity holds in the best B2B marketing, from some of the top innovators in marketing and beyond, to help inspire your marketing today and to prepare for the eventually post-pandemic business landscape. Take #1 — Authenticity Embraces Humanity For Alicia Tillman, executive vice president and global chief marketing officer at SAP*, building a community of brand advocates requires not only authenticity but accountability. “Authenticity and accountability are needed to make a long-lasting impression and build a community of advocates,” Tillman has noted. “Embrace your brand’s humanity by creation authentic experiences. Your customers will thank you,” she added. [bctt tweet="“Embrace your brand’s humanity by creation authentic experiences. Your customers will thank you.” — Alicia Tillman @aliciatillman" username="toprank"] Take #2 — Authenticity Requires Rolling Up Your Sleeves For Eric Austin, senior director of global brand building and media innovation at P&G, authenticity requires brands to establish “street cred,” do their homework, and roll up their sleeves — an approach that holds just as true for B2B efforts as those applied in B2C. “Consumers are very savvy these days,” Austin recently told Marketing Dive. “They really can see through things that are not authentic, and that's where brands tend to get into trouble: when they don't have the right insight. They have not done the roll-up-the-sleeve work in the community before they start to go big and broad,” Austin added. [bctt tweet="“Consumers are very savvy these days. They really can see through things that are not authentic, and […]

  • How Gamification Marketing Can Increase Engagement On Your WooCommerce Store
    by Aditya Srivastava on May 10, 2021 at 9:58 am

    Gamification is the application of game-like elements for non-gaming activities. In simple words, it is the process of making otherwise boring activities fun.  Gamification works effectively because of our psychological tendency to play games. We are naturally inclined to learn, compete, achieve, and express in a game-like setup. People are more willing to participate in The post How Gamification Marketing Can Increase Engagement On Your WooCommerce Store appeared first on MakeWebBetter.

  • B2B Marketing News: B2B Brand Affinity, What B2B Website Visitors Want, Twitter Gets Bigger Images, & Business Video Benchmarks
    by Lane Ellis on May 7, 2021 at 10:30 am

    The post B2B Marketing News: B2B Brand Affinity, What B2B Website Visitors Want, Twitter Gets Bigger Images, & Business Video Benchmarks appeared first on B2B Marketing Blog - TopRank®.

  • Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation
    by Susan Misukanis on May 6, 2021 at 3:40 pm

    When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries. Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others - how do you know where to focus? How do you know which business best practices are the right one for your company vs. others? There’s no catch-all answer to these questions, but there are industry experts who are more capable of answering them than anyone else. One of those experts is Dez Blanchfield. Dez has been in the business of digital transformation for over 25 years and has learned a lot from his robust experience working with IT leaders, solving complex problems, and running his own successful digital social agency, Sociaall Inc. He’s here today in the latest episode of TopRank’s Break Free B2B marketing video series to share some of his invaluable insight. Break Free B2B Interview with Dez Blanchfield If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us. 1:00 - Introduction to Dez 2:03 - Is it a good idea to be a jack of all trades? 5:31 - Is the pace of change accelerating? 11:25 - Are business changes made due to the Covid-19 pandemic going to stick? […]

  • Inspiring Link Building Case Studies With Actionable Strategies for 2021
    by Evie Harrison on May 6, 2021 at 12:26 pm

    When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking … The post Inspiring Link Building Case Studies With Actionable Strategies for 2021 appeared first on Digital Agency Network.

  • Sales Prospecting Strategies for 2021 and Beyond
    by Simay Ozkan on May 6, 2021 at 12:25 pm

    The past year has shown us that we need to be more flexible and be agile. It was a year filled with uncertainty, which is far from the ideal climate for sales prospecting. As a result, marketing and sales strategies had to be adapted in order to respond to the overall economical changes, changes in … The post Sales Prospecting Strategies for 2021 and Beyond appeared first on Digital Agency Network.

  • A Complete Guide to SEO for YouTube
    by Victor Blasco on May 6, 2021 at 12:25 pm

    You probably have heard wonders about YouTube ads. In fact, you may have seen those good things in action on your own marketing strategy! But don’t you wish there was a more cost-effective way to reach out to your YouTube audience? Well, there is. And it’s called organic content. I know, it sounds a bit … The post A Complete Guide to SEO for YouTube appeared first on Digital Agency Network.

  • Top 5 Black Hat SEO Techniques to Avoid in 2021
    by Nifty Marketing Australia on May 5, 2021 at 2:41 pm

    Ten years ago, many incorrectly believed that SEO was a deceptive marketing strategy centred around ‘cheating the formula’ and manipulating Google to believe the website was the best answer for a search query. This should never have been the case, and SEOs should have instead based their attention on achieving the best possible outcome on … The post Top 5 Black Hat SEO Techniques to Avoid in 2021 appeared first on Digital Agency Network.

  • B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success
    by Lane Ellis on May 5, 2021 at 10:30 am

    What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us enhance our marketing strategy as we head towards 2022? For more than two years we’ve run weekly social media polls on our Twitter profile, and for over a year we've simultaneously placed a weekly user poll on our LinkedIn* page. Occasionally we like to share some of the fascinating insights you have given us in the form of results from our polls, in order to see the B2B marketing trends that have emerged during this unprecedented year. Let’s take a look at a wide variety of marketing trends, how and why marketing is changing in 2021, and the growing effectiveness of B2B influencer marketing, all through a lens of poll-derived feedback from our B2B marketing audience. Building on the insights we shared in “Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data,” our most recent poll numbers paint a sometimes-surprising picture of B2B marketing sentiment in 2021. Eye-Opener #1 — Remote Work How has the pandemic changed your views about the long-term feasibility of remote work? Most B2B marketers now have much greater acceptance when it comes to the long-term feasibility of remote work than they did before the pandemic. Our poll backs this notion, with over three quarters of respondents on both our LinkedIn and Twitter polls saying that they have either more acceptance or much greater acceptance of remote work as a long-term practice. Hybrid work scenarios are also very much a part of conversations about the future of work, as I recently explored in "Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing." Eye-Opener #2 — LinkedIn Live Have you created LinkedIn Live content yet? Among our LinkedIn poll respondents, some 58 percent said that they have either created content using LinkedIn Live or planned to do so. Looking to see how brands are utilizing LinkedIn Live? Check out our "Livestream […]

  • Top Free Plugins 2021 (For WooCommerce WordPress)
    by Chitra Bisht on May 5, 2021 at 5:57 am

    Thinking about top free plugins 2021? In that bargain, do you want an ultimate list of the best WordPress eCommerce plugins? For every distinct functionality, you can think of, there is a perfect eCommerce plugin for your WordPress website. Which is why I present you the top free plugins 2021. After you are done with The post Top Free Plugins 2021 (For WooCommerce WordPress) appeared first on MakeWebBetter.

  • 5 Expired Domain Vetting Tips to Your Affiliate Success
    by Simay Ozkan on May 4, 2021 at 10:54 am

    Are you in SEO and affiliate marketing? Are you starting a new affiliate website on an expired domain or just improving search engine rankings of the existing ones with 301 expired domain redirection? The team from SERP.domains share their 5 expired domains vetting tips for your higher success as an affiliate marketer. The internet opens … The post 5 Expired Domain Vetting Tips to Your Affiliate Success appeared first on Digital Agency Network.

  • How to Do Pre-Launch Marketing With a Coming Soon Page?
    by Bhagyashree Shukla on May 4, 2021 at 10:15 am

    When you’re introducing a new website or a product, there are often several aspects that need to fall into place before you could even end up making it publicly available. Leaving your website empty, whether you have vague plans for the future, is not really a SMART option for your customers. Rather, put a bit The post How to Do Pre-Launch Marketing With a Coming Soon Page? appeared first on MakeWebBetter.

  • Web Design Fundamentals – How to Smash It With User-Friendly Website?
    by Marice Peralta on May 4, 2021 at 8:32 am

    The Internet opens up a world of opportunities for forward-thinking businesses. Online marketing is the way of the future – and the first step to establishing a foothold online is to have a good website. Nowadays, there is no shortage of ways to get yourself a website. A business could bring a whole IT team … The post Web Design Fundamentals – How to Smash It With User-Friendly Website? appeared first on Digital Agency Network.

  • 8 Excellent Social Media Hashtag Campaigns
    by Sweta Panigrahi on May 4, 2021 at 8:30 am

    Hashtags seem like they have been a part of our social media life since centuries. But did you know that the term hashtag only appeared back in 2007? With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter. … The post 8 Excellent Social Media Hashtag Campaigns appeared first on Digital Agency Network.

  • Why Should the Marketers and Leaders Transition Business to AR and VR Technology
    by Ethosh on May 3, 2021 at 12:28 pm

    It is a no-brainer that agencies, especially media and advertising, are always seeking opportunities to enhance their communication with the consumers. A lot of reasoning and effort goes into finding an apt way to reach out to their viewers. Agencies usually come up with creative campaigns which serve the best interest of their customers, but … The post Why Should the Marketers and Leaders Transition Business to AR and VR Technology appeared first on Digital Agency Network.

  • Trust and the Search for Answers: How Influence Optimizes SEO Performance
    by Lee Odden on May 3, 2021 at 12:18 pm

    According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81% of internet users search online for a product or service to buy and 74% have purchased online. Without question, digital engagement and commerce is the new normal and is as relevant for B2B companies as it has been for B2C. During the pandemic, search engines have become even more important as B2B brands and buyers alike digital transform to virtual engagement for information discovery, consumption and interaction. As a result, many companies have invested more in search engine optimization in order to capture the fast-growing opportunities to be the best answer for customers at the moment of need - when actively searching for solutions. Best practices for SEO abound on the web including this list from SEMrush: Find Your Competitors' Best Performing Pages Inform Your Content Strategy Using A Keyword Gap Analysis Use Digital PR To Earn Authority Backlinks Improve Your Organic CTR Using PPC Testing Optimize For 'People Also Ask' Steal Your Competitor's Broken Backlinks Use Supporting Content To Show Topical Expertise Use Internal Links To Supercharge Page 2 Rankings Optimize Core Web Vitals Make Your PR Team's Efforts Work Harder For SEO and Turn Brand Mentions Into Links Optimize For Image Search Clean Up Toxic Links But what good is optimization for visibility if buyers don't trust what they find? Research from CSO Insights reported by MarketingCharts, 27.2% of buyers say web searches are their preferred source of information for solving business problems but 43% rely on subject matter experts (SMEs) from the industry. Trust in marketing has become a challenge and it's no different with search marketing. A Forbes/Yext study found that only 50% of people trust what they find in search results and research from HubSpot reports that 65% don't trust ads. Virtually all SEO efforts emphasize the KPI of ranking on a search engine as the proxy to success but without trust in […]

  • How To Sell Events On Your WooCommerce Store?
    by Abdul Ahad Qureshi on May 3, 2021 at 10:02 am

    Planning your next big gig? But wondering how to sell the tickets and invite the audience to your show? You can certainly turn to third-party marketplaces like StubHub or Viagogo to sell tickets for you. The only catch here is that you’ve to pay hefty commissions and outrank your competitors in the marketplace to reach The post How To Sell Events On Your WooCommerce Store? appeared first on MakeWebBetter.

  • B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP
    by Lane Ellis on April 30, 2021 at 10:30 am

    What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what's possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019 March saw the U.S. ad market grow nearly 25 percent since the same time last year, and even managed to increase 7.2 percent from pre-pandemic March 2019 levels, according to newly-released Standard Media Index (SMI) data. MediaPost Zoom launches Immersive View to unify participants in the same virtual room Zoom has announced that up to 25 people can virtually co-occupy shared environments using a recently-launched feature, in a move aimed at expanding the video conferencing firm's traditional participant presentation format of individual square streams. VentureBeat Study Finds Independent Agencies Make Strong Comeback In Q1 64 percent of independent agencies had increased first quarter revenue year-over-year, while 75 percent said that they expect remote working options to endure into post-pandemic routines — two of several findings in recently-released survey data. MediaPost LinkedIn Announces 'LinkedIn Learning Hub' to Provide More Comprehensive Skills Development Pathways Microsoft-owned LinkedIn (client) has announced that its forthcoming learning experience platform (LXP) will offer a variety of new community-based learning and other skill-boosting features of interest to digital marketers. Social Media Today IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets Some 61 percent of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021 — sharpy higher than the 22 percent who expressed the same levels of confidence in […]

  • 5 Reasons for Creating Compelling Content for Your Business Website
    by Nifty Marketing Australia on April 30, 2021 at 10:10 am

    Content marketing has evolved from a new marketing concept to an essential marketing engine for almost any company in every sector. If you have been wondering “Is content marketing critical for my business?” the response is an emphatic YES! The significance of content marketing in digital marketing is directly proportional to its potential to maximize … The post 5 Reasons for Creating Compelling Content for Your Business Website appeared first on Digital Agency Network.

  • How To Add Product Filters To Your WooCommerce Store?
    by Anusha Mishra on April 28, 2021 at 12:11 pm

    Product Filters is an effective way to make your WooCommerce store convenient for browsing. If your store is a large one with wide-ranging products, it is for best that you use product filters. Why? Because most of your customers are already acquainted with the use of filters, as all the big e-commerce websites provide filtering The post How To Add Product Filters To Your WooCommerce Store? appeared first on MakeWebBetter.

  • Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack
    by Lane Ellis on April 28, 2021 at 10:30 am

    How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills? In 2021 most B2B marketers are busier than ever due to the pandemic, the challenges of remote work, and increased expectations to show results. This makes finding the time to research and locate useful new marketing-related software tools and services a challenge. Don’t worry, however, as we’ve got 10+ new or updated tools that can enhance your B2B marketing stack, from digital imaging and video to data insights and more. We’ll take a look at some of these helpful tools for today’s busy marketers, to help refine and augment your B2B marketing strategy now and into our post-pandemic future. Sorting through vast lists of seemingly endless marketing tools and platforms can be frustrating, as well as a hit and miss proposition, so we’ve put this collection together so that you can skip the search and get right into tools you can use today to help create memorable B2B marketing stories. Let’s start right in with our collection of 10+ handy tools to augment your marketing stack. 1 — MindMeister With MindMeister, a mind mapping tool from MeisterLabs, marketers can visually organize and diagram all manner of information and uncover fascinating connections that might otherwise remain hidden. Brainstorm new ideas, map out project plans in a variety of ways, mark up information, all in a collaborative and sharing online environment — these are all areas where MindMeister can prove helpful in many B2B marketing efforts. MindMeister offers a free basic version that lets you create three mind maps, along with subscription plans suited for anywhere from personal to enterprise uses. Find @MindMeister on Twitter. 2 — Google Stack Area 120 is Google’s in-house project incubator, which recently released Stack — an experimental document digitization and organization app that uses artificial intelligence (AI) to analyze all scanned content. For […]

  • How HubSpot Helps Tackle eCommerce Challenges
    by Satyam on April 27, 2021 at 11:47 am

    eCommerce is thriving. It has exceeded levels not expected until 2025. This year, the industry is projected to generate over $843 billion in sales. Thanks to COVID-19. But if you’re thinking, running an online business and earning moolah is a child’s play. You’re grossly mistaken. eCommerce is still full of challenges. In this post, I’m The post How HubSpot Helps Tackle eCommerce Challenges appeared first on MakeWebBetter.

  • B2B Content Marketing: 10 Tips to Level Up Your Writing Skills
    by Joshua Nite on April 27, 2021 at 10:30 am

    What is the biggest challenge a writer faces?  Nothing. Well, by “nothing,” I mean a blank white screen and a blinking cursor.  It mocks you with its unlimited potential. It fills you with fear that anything you put on that screen won’t be an improvement over its pristine emptiness. We content marketers have to face this challenge nearly every day, and somehow find a way to write content that connects, engages, and persuades. I’ve spent my entire adult life working in the content trenches — first as a comedy writer, and now as a content marketer. Here are a few tips I’ve picked up that can elevate your writing and make that blank screen less daunting. 10 Tips for B2B Marketers to Elevate Their Writing Skills #1: READ In his excellent book On Writing, Stephen King says: “If you don’t have time to read, you don’t have time to write.” And if one of the world’s most prolific and celebrated authors can take time to read, we can, too. Read marketing content, for sure, to see what the competition is up to. But don’t stop there. Read poems, novels, fiction, nonfiction, good stuff and guilty pleasures. Anything you read will help you continue to develop a distinct voice — even a bad example can show you what not to do. #2: Be Aware of Rhythm Now, I’m not saying you should write blog posts in iambic pentameter (but if you do, please link me). But it’s good to keep an eye on the rhythm of what you’re writing.  For example, watch out for parallel structures. In time, these will bore your reader. Soon enough, they’ll tune out completely.  Notice how all three of those sentences in the last paragraph have the same cadence? The same goes for short sentences. You put them one after the other. They’re all the same.  Vary the rhythm in your sentences — string them together with punctuation; let one stretch out like a rubber band. Then, snap! Put in a few short ones. Maybe a fragment, even. See how the writing comes alive? #3: Practice […]

  • Beyond SEO: B2B Content Optimization for Trust and Customer Experience
    by Lee Odden on April 26, 2021 at 1:04 pm

    As the world’s most popular search engine, Google says its mission is to “Organize the world’s information and make it universally accessible and useful.” To be the best answer for customers that are looking for solutions, B2B marketers need to understand the opportunities to make information easy for search engines to find, index, and sort in search results. A big part of optimizing the customer's search experience is understanding myriad data sources and file types that can be included in search results. By understanding these opportunities, B2B marketers can inventory their digital assets and create a better, more holistic SEO strategy that realizes the benefit of inclusion and visibility in all the places and formats that matter to customers who are looking. What Can Be Searched Can Be Optimized Successful B2B marketers approaching the business of optimizing content for better visibility on search engines do so holistically  under the premise, “What can be searched can be optimized.” That means more attention is being paid to the variety of reasons people search as well as the variety of reasons companies publish searchable content. Content, SEO and industry influencers are perfect partners for making it easy to connect any audience with a company through findable and credible content. The practice of SEO involves both content creation and curation as much as it does with reworking existing content. When marketers examine the search results page of targeted keyword phrases on a regular basis, review web analytics, and conduct social media monitoring, they can gain a deeper sense of what new sources, people, conversations and content types can be leveraged for better search visibility. Monitoring search results can show that the keyword terms being targeted may trigger different types of content or sources of influence than previously relied on. For example, certain search queries might be prone to triggering images and video, not just web pages. Or […]

  • B2B Marketing News: CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges
    by Lane Ellis on April 23, 2021 at 10:30 am

    Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators Twitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today These Are Marketers’ Top Organizational Priorities Right Now 45 percent of CMO Council members expect to upgrade or recruit for go-to-market execution and operations, while 38 percent say they'll do so for content and demand-gen, followed by some 33 percent who plan to upgrade digital interactive marketing efforts — the top three spots in recently-released CMO organizational priority survey data of interest to digital marketers. MarketingCharts Google Ads Insights Page Available To All Google has launched a global rollout of the latest incarnation of its popular Google Ads platform, including an array of updated Insights features for finding current and emerging trends tailored to each business' profile, the search giant recently announced. Search Engine Roundtable In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March Digital ad spending in the U.S. climbed by 27 percent in March compared to the same month in 2020, with overall ad spend rising by 22 percent year-over-year, according to newly-released Standard Media Index data. MediaPost YouTube Provides New Overview of How its Video Recommendation Systems Work Google's YouTube has rolled out its latest guide for brands and creators, including new information on certain aspects of its video recommendation system such as quality watch time and other engagement signals, the video platform recently announced. Social Media Today Instagram's new test lets you choose if you want to hide 'Likes,' Facebook test to follow Instagram has begun testing the ability to switch like counts on and off, along with an option for users to hide like counts on their own posts, the […]

  • Core Web Vitals: What’s New & How Your SEO(Efforts) Should Adapt?
    by Sanya Aru on April 22, 2021 at 12:43 pm

    Google has always prioritized its users’ experience. With Core Web Vitals, it aims to take its efforts in enhancing page experience, a step ahead, for its users.  Google had announced this first in May 2020 and is giving a constant reminder to all website owners since then. The reminder to get their websites fixed according The post Core Web Vitals: What’s New & How Your SEO(Efforts) Should Adapt? appeared first on MakeWebBetter.

  • Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm
    by Susan Misukanis on April 22, 2021 at 10:30 am

    When it comes to B2B influencer marketing, it's natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries. Sometimes you meet a person who ticks all the boxes: they're smart, they're funny, they're connected, they're brave, and they're an expert — in not just one thing, but many. You can learn a lot from people like this: tips, tricks, advice, best practices, and more. The one thing they can teach you about more clearly than anyone else, however, is what’s going to happen next. Tamara McCleary, CEO of Thulium, is just this sort of person. She's been labeled a pioneer influencer of social media marketing for B2B, is the CEO of global digital social media marketing agency Thulium, and just recently enrolled to further her education at Harvard University. Tamara's favorite thing to talk about is the future — the future of marketing, work, artificial reality, trust, life, and belief. These insights are valuable to any B2B marketer trying to figure out the next steps toward new successes, and they're also the reason we asked her to speak with us for the latest episode of our Break Free B2B Marketing interview series. Break Free B2B Interview with Tamara McCleary If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us. 2:48 - Meet Tamara 4:05 - What does “do no harm” mean? 11:01 - Concerns about privacy in the modern world 12:33 - “Let’s talk 2030.” 17:04 - How do we approach the risks that come with adopting technology of the future? 22:15 - How do […]

  • Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry
    by Lane Ellis on April 21, 2021 at 10:30 am

    What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more. While the pandemic has slowed the growth of the craft beer industry with the largest disruption to the industry since the days of Prohibition — leading to an 8 percent decline in sales among small and independent craft brewers — its trajectory over the past decade has been undeniably admirable. The global health crisis has forced the craft beer industry to change, including an expansion of direct-to-consumer sales in the face of closed taprooms, yet there’s still much that B2B marketers can learn from the long-term ascendancy of the craft beer world. Let’s hop right in and take a look at a selection of the top things B2B marketers can learn from the craft beer industry. Find Your B2B Tech or Finance Freshies Among craft brewers, the fresh-hopped variety of seasonal beer features hops used as close to the time they’re harvested as possible, and the resulting India Pale Ave (IPA) freshies are highly desirable among hoppy beer fans, but they don’t retain their initial taste qualities long enough to be a year-round offering. In B2B marketing, we can make the equivalent of content freshies by offering existing and prospective customers any type or format of digital assets that don’t fit into the unchanging evergreen content category. Timely content can come from many sources in the B2B marketing world, however some of the most successful features elements that often revolve around: Virtual or real-world conferences Twitter chats and Reddit Ask-Me-Anything (AMA) sessions Clubhouse and Twitter Spaces audio-based calls Current events and so-called hashtag holidays Timely social media polls Live-stream events Whether you’re in the B2B […]

  • How to Add A Free Resource Library Section On Your WordPress Website
    by Aditya Srivastava on April 21, 2021 at 9:58 am

    Marketing is not just about selling; it’s about giving. Giving “value beyond your products” is the essence of inbound marketing. And one such way to offer value is by creating a free resource library on your WordPress website.  Having these free resources is equal to offering free services because your created content provides a solution. The post How to Add A Free Resource Library Section On Your WordPress Website appeared first on MakeWebBetter.

  • How To Create A WooCommerce Multi-Vendor Marketplace?
    by Bhagyashree Shukla on April 19, 2021 at 3:04 pm

    Have you been encouraged to create your own online (WooCommerce) multi-vendor marketplace by all of the intriguing marketplaces that exist? If your answer to this question is Yes, then you’re on the right track. We’re here with our guide to assist you with all complexities and hassles faced while planning a multi-vendor marketplace on WooCommerce. The post How To Create A WooCommerce Multi-Vendor Marketplace? appeared first on MakeWebBetter.

  • 9 Questions to Ask When Hiring a B2B Influencer Marketing Agency
    by Lee Odden on April 19, 2021 at 12:55 pm

    Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. Following that growth is the number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that include influencers. At the same time, the pandemic has had its effect on marketing budgets and one of the trends over the past year that has stuck is the need for greater accountability and demonstration of ROI for marketing investments. While research shows that 96% of B2B marketers that engage influencers consider their program to be successful, 60% of marketers overall do not feel they have the skills or expertise in-house to execute on influencer programs. The contrast of confidence and opportunity with the lack of in-house capabilities has drawn more marketers than ever to seek outside help for working with influencers. Agencies with deep expertise in B2B influencer marketing strategy, tactics, software and relationships with top influencers enables B2B brands to hit the ground running with confidence and acceleration that simply isn't possible working alone. Our research has found that B2B marketers that seek help from agencies often engage those experts to perform several key functions: Identify influencers 79% Manage influencer relationships 76% Develop influencer marketing strategy 71% Measure influencer program effectiveness 66% Integrate with other marketing efforts 63% Implement influencer marketing campaigns 60% Manage influencer marketing technology 44% While the value agencies can provide B2B brands around working with influencers is clear, there are some things marketers should look for and ask in order to separate those with actual skills and capabilities vs. those agencies opportunistically adding another offering to their services mix. Here is a collection of important questions B2B marketers should ask when evaluating B2B marketing agencies for influencer content […]

  • B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust
    by Lane Ellis on April 16, 2021 at 10:30 am

    The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of marketers expect to restore their marketing spending to regular levels, with 25 percent doing so in early 2021. MediaPost Vast Majority of Consumers Associate High-Quality Creative with Brand Trust 85 percent of U.S. adult consumers in a recent survey said that well-designed ads help build brand trust, while 64 percent said that brands with poor creative design were less trsutworthy, according to the Celta survey. MarketingCharts B2B Content Marketers Get Higher Salaries, Bonuses Than B2C B2B content editors and marketing professionals have earned more than their counterparts in B2C marketing, and were more likely to be paid cash bonuses, according to newly-published survey data of interest to digital marketers. MediaPost Google Launches Video Ad Experiments to Help Refine Marketing Approaches Google has announced a forthcoming feature that will allow brands to try various video ad approaches in its Google Ads program, offering video marketers new ways to experiment and observe how multiple ad variations resonate with their audiences, the search giant recently revealed. Social Media Today IAB: Digital Ads Grew 29% In Q4 In Pandemic Rebound Digital advertising spending grew to $45.6 billion during the fourth quarter of 2020, a 29 percent increase year-over-year that represented to top quarter in 20 years, while overall Internet ad spend climbed by 12.2 percent for 2020, reaching $139.8 billion, according to newly-released revenue report data from the Interactive Advertising Bureau. AdExchanger Facebook Tests Updated Up and Downvoting for Comments in Groups Facebook has experimented with comment voting, having added Reddit-like up and down […]

  • How To Group WooCommerce Customers To Manage Your Store?
    by Anusha Mishra on April 15, 2021 at 12:51 pm

    Customer groups are far-reaching resources for managing your online store and running impactful marketing strategies. Also, conversion paths are crucial for a successful business. Therefore, you can segment your WooCommerce customers into groups with minimal effort by analyzing their conversion paths. My recommendation is that you should definitely group your WooCommerce Customers for better organization. The post How To Group WooCommerce Customers To Manage Your Store? appeared first on MakeWebBetter.

  • Brave New World: The Model for B2B Marketing Success, Post-Pandemic
    by Nick Nelson on April 15, 2021 at 10:30 am

    “The new normal.” I believe that’s what we would call the opposite of a compelling lede. Nobody wants to hear that phrase anymore, I know it. While that may be the case, it’s an unavoidable truth that our world does, and will, look different in many ways following a globally disruptive pandemic. Savvy business and marketing leaders are already planning proactively for what lies ahead. They’re assessing what’s changed in the past year, analyzing trends and indicators, and optimizing their strategies to thrive within an altered economic and social environment. We’re here to help. Read on for research and recommendations that will help you equip your B2B organization for maximum success going forward. 5 Keys to Success in a Brave New World of B2B Marketing If the last year has taught us anything, it is to expect the unexpected. But that doesn’t mean marketers can’t plan intelligently. While we may still be in a period of flux, the reshaped business environment is coming into focus. Core fundamentals remain the same: Build awareness, build trust, build loyalty. Be the best answer. Deliver customer experiences that differentiate. The way we go about accomplishing these things, however, will not be the same. Here are a few key areas I recommend prioritizing and aiming to optimize. 1 — Rethink Marketing Events and Experiences In-person events will gradually return in some capacity, but even if you value the networking and promotional opportunities these occasions provide, the smart move is not to wait. Rethink how you deliver experiences, and double down on digital engagement. Collaborate and orchestrate with friendly parties in the same way as partnering organizations do in bringing physical events to life. Bring influencers to your audiences in new ways, turning them into your keynote speakers. With hybrid workplaces likely to be a permanent reality, much attention is being paid to creating equity and shared experiences for employees both remote and […]

  • How To Start A WordPress Podcast For Your Blog?
    by Sanya Aru on April 14, 2021 at 12:56 pm

    Many things that were mere visions yesterday are today’s reality. Who would have ever thought in the late 1990s that one day everything they’ll need will be available to them in just one click? But then, the eCommerce industry made it happen in such a short time. One such advancement in the eCommerce industry came The post How To Start A WordPress Podcast For Your Blog? appeared first on MakeWebBetter.

  • Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing
    by Lane Ellis on April 14, 2021 at 10:30 am

    How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to forever alter the way B2B marketers and the organizations they work for and with do business. Let’s take a look at some of these changes, and the trends that are likely to permanently affect B2B marketers, and I’ll offer my own perspective coming from a long-term background in remote work. Flexibility: Remote & Hybrid Options May Come Permanent On Monday, March 23, 2007 I started my life of working remotely — a process I wrote about last year as the pandemic first began forcing much of the workforce into unfamiliar remote work situations. In “Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer,” I looked at how B2B marketers can thrive in the new era of remote work, and offered a variety of tips I’ve picked up during my time as a remote worker. Since then a great deal has changed in the world. I’m up to 5,106 days of working remotely, and what was once a tiny segment of the workforce has over the past year grown to encompass a massive swath of workers worldwide, including those working in the B2B marketing industry. Leaders at organizations worldwide have shifted from what had been seen as a temporary emergency move to remote work, to implementing permanent and fundamental changes involving remote and hybrid work variations. [bctt tweet="“It’s a very interesting time for the history of work, not even just the history of remote work. I think fundamentally work is going to change, and it’s never going back to the way it was before.” — Liam McIvor Martin @vtamethodman" username="toprank"] A Convergence of Forces is Driving Remote Worker Relocation Options This hybrid and remote work sea change has also had far-reaching and sometimes unforeseen implications. Workers in major metropolitan centers […]

  • How to Fix Your Broken WordPress Website?
    by Satyam on April 13, 2021 at 7:35 am

    Broken WordPress website. Sounds bad? It does and it is. A broken WordPress website leaves you with a blank white screen, often known as White Screen of Death when you try to reach it. What’s worst is in most cases, you don’t see any error or don’t know what caused the issue. But you still The post How to Fix Your Broken WordPress Website? appeared first on MakeWebBetter.

  • Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering
    by 360i on April 12, 2021 at 5:30 pm

    We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Director at WPP agency Essence, in addition to tenures at AKQA and Wunderman, among others. In the course of her career, she has developed and executed targeted strategies to support the growth and development of underrepresented employees, focusing on coaching for mid-level professionals, and establishing a cross-industry task force to study the nuanced experiences of Black professionals in advertising.   Since 2015, Kai has been the producer and co-host of “Mixed Company,” a popular podcast about diversity, inclusion and social equity in creative industries from the perspective of up-and-coming professionals of color. A sought-after thought leader, Kai has been a keynote speaker at conferences including The 3% Conference and ADCOLOR, and featured in publications like Adweek, Ad Age, and Refinery29. She has also been honored as one of the Trailblazers Redefining the Creative Industry by The Dots, HERoes 2020 Top 100 Women Future Leaders, The Advertising Club of New York’s 2020 Innovators Award, and the Inaugural The post Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • 5 Things B2B Content Marketers Need to Know About Working with Influencers
    by Lee Odden on April 12, 2021 at 12:38 pm

    Given the rapid increase in influencer engagement amongst B2B brands over the past year, the opportunity and impact from working with influencers has become clear, especially with influencer content marketing according to the B2BIMReport: Results - 63% of B2B marketers agree that marketing would have better results if it included an influencer marketing program. Always-On Wins - 12X more marketers who run alway-on influencer marketing programs are very successful vs those running periodic campaigns. Impact on CX - 74% of B2B marketers agree that influencer marketing improves customer and prospect experience with the brand. 1. B2B Content Influencer Marketing defined: The practice of engaging internal and industry experts with active networks to collaborate on content in a way that drives mutual value and helps achieve measurable business goals. 2. How to Engage B2B Influencers for Content Most influencer engagements in B2B are organic where the value exchange is a trade of content, insight or promotion for the exposure that comes from being a part of the brand campaign. The best B2B brand and influencer relationships create mutual value and can do as much to build the profile of the influencer as it does to build brand reach with hard to reach audiences of interest. To understand the different types of influencer engagement, it's important to understand there are different types of influencers. That means there are different use cases for engaging influencers such as: A B2B brand comms team might engage with an analyst level influencer to produce original research. A B2B demand gen team might engage with a mix of practitioner influencers to collaborate on content for a campaign involving blog posts, an ebook, livestream video, podcast, social graphics, webinar - you get the idea. A B2B ABM effort might identify influential voices from a B2B brand's prospect database and invite them to collaborate on content in a way that warms up engagement and drives sales […]

  • How To Sell Subscriptions On Your WooCommerce Store
    by Chitra Bisht on April 12, 2021 at 11:17 am

    Sell WooCommerce subscriptions to engage leads, turn them into recurring customers, and stack your share of regular income. How satisfying? Well, if not satisfying, at least that sounds like a promising strategy not to let competitors outsell you. Subscriptions have been into play ever since we did not even know how convenient they can be. The post How To Sell Subscriptions On Your WooCommerce Store appeared first on MakeWebBetter.

  • B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign
    by Lane Ellis on April 9, 2021 at 10:30 am

    B2B Myopia: Brands And Visitors Disagree On What Works On Websites 59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling brand messaging as important when it comes to creating a powerful website experience, compared to only 24 percent of website visitors — two of several findings of interest to digital marketers contained in recently-released survey data. MediaPost Pinterest Kicks Off ‘Be Their Next’ B-to-B Campaign Pinterest has launched its first global B2B campaign aimed at advertisers is the U.S. and five other countries, seeking to bolster B2B brand involvement on the visual-oriented social media platform, and shared survey data showing that Pinterest users are 25 percent more likely to tell others about new products, the firm recently announced. Adweek Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B U.S. advertising revenue is expected to climb by 6.4 percent year-over-year in 2021, reaching $240 billion, with digital ad sales up by 13 percent, as the pandemic continued to speed a shift to digital, according to newly-released forecast data. AdExchanger Consumers Reboot, From Brands To Relationships, Data Shows The pandemic has made consumer more mindful of the brands they do business with, and millennials are some 24 percent more likely to now feel optimistic about business travel — two of several statistics of interest to online marketers contained in recently-released data from a report that examined over a billion social and search behaviors. MediaPost YouTube Expands Monetization To More Types of Content Google has implemented less restrictive advertiser-friendly guidelines on its YouTube platform, including replacing several instances of previous partial monetization with full revenue-earning capability for advertisers, YouTube recently announced. Search Engine Journal What Metrics […]

  • How To Increase Conversions With Wishlist For WooCommerce?
    by Satya on April 8, 2021 at 1:29 pm

    Wishes are the inner desire with the restricted possibility of immediate fulfillment. However, wishes are always linked with some hope of fulfillment in the future.  Fortunately, marketers have found a way to use this wish factor to boost sales and increase conversions. Many store owners are already using it and converting their store visitors; increasing The post How To Increase Conversions With Wishlist For WooCommerce? appeared first on MakeWebBetter.

  • Integrate 3rd Party Data Into HubSpot Using CRM Card Integration
    by Satyam on April 7, 2021 at 11:35 am

    Data integration can be a nutjob. The more your data is scattered, the more difficult it’d be to integrate and manage. But what if you can integrate, view, and organize all of your data on a single channel? Sounds good? I know. This is what the CRM Card integration helps with. Let me tell you The post Integrate 3rd Party Data Into HubSpot Using CRM Card Integration appeared first on MakeWebBetter.

  • SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy
    by Lane Ellis on April 7, 2021 at 10:30 am

    Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another? The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be. The very top content creators can craft fantastic digital assets that are often able to rise to the heights of search success with little to no accompanying SEO. Both of these scenarios are all-too-familiar in B2B marketing efforts, however segmented SEO and content don’t need to be so separate, and indeed the best efforts occur when both SEO and content practitioners or teams work together in harmony. Let’s take a look at why it’s important for SEO and content marketing to achieve harmony, including actionable steps to help start making the change. SEO Specialists Gain By Reaching Out To Content Teams Just as old-school account-based-marketing (ABM) has evolved into the type of marketing automation journey that Jon Miller, chief marketing officer at Demandbase, recently spoke about in “Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey,” savvy practitioners of SEO are also evolving their processes to learn more about the content marketing landscape. In the ABM world it’s the sales and marketing teams that benefit from learning more about each other’s unique goals, struggles, and strengths. Similarly, SEO and content marketing stand to see improvements when their teams can see each other with greater clarity and understanding. Some of the ways SEO practitioners are increasing their understanding of content marketing and cross-team learning include: Scheduling regular formal or informal time together with content teams Streamlining the process of sharing between SEO and content teams Bringing in live or viewing taped virtual content marketing guest speaker presentations When SEO specialists are […]

  • How To Recover Abandoned Carts For WooCommerce?
    by Abdul Ahad Qureshi on April 6, 2021 at 10:13 am

    One of the biggest challenges in online selling is cart abandonment. A cart that is abandoned will be lost forever if timely recovery is not done. To recover abandoned carts on WooCommerce, you need a strategic plan- a plan that is spontaneous and focuses upon winning back lost customers. In this article, I’ll be sharing The post How To Recover Abandoned Carts For WooCommerce? appeared first on MakeWebBetter.

  • WooCommerce Wholesale Store: A Complete “How-to” Guide
    by Bhagyashree Shukla on April 5, 2021 at 12:26 pm

    Are you also one of the store owners, who want to try their hand at WooCommerce wholesale stores but isn’t sure where to begin? If you work with wholesale consumers, you’ll notice that their interests vary from those of retail customers. They need not only wholesale prices and discounts, but also simpler and easier ways The post WooCommerce Wholesale Store: A Complete “How-to” Guide appeared first on MakeWebBetter.

  • 5 Striking Insights On Successful B2B Marketing Engagement
    by Lane Ellis on April 5, 2021 at 10:30 am

    How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it's how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand. Engagement is also a fundamental building block of content marketing, offering many innate benefits well worth the effort it often takes B2B marketers to properly achieve. To get that process started, let's take a look at five striking insights on successful B2B marketing engagement, from some of the top marketers in the industry today. 1 — Brian Solis "Meaningful customer engagement starts with discovery," Brian Solis, global innovation evangelist at Salesforce, observed in our groundbreaking 2020 State of B2B Influencer Marketing Research Report. The time is right to look at engagement in new ways, and even to reinvent it, Brian has explained. "B2B marketers now have an opportunity to re-imagine engagement to ignite a new type of connection with customers. Beyond designing for and measuring the potential for engagement, design for humans and their intentions, needs, and desired outcomes. Engagement becomes a function of intent and purpose," Brian added. Brian has a lot to say about engagement and how it combines with influence and thought leadership to extend beyond traditional B2B marketing, and you can learn more in the following interviews and articles we've authored that feature Brian: Inside Influence 9: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing Dropping Digital Distractions With Brian Solis [bctt tweet="“Meaningful customer engagement starts with discovery.” — Brian Solis @briansolis" username="toprank"] 2 — Jon Miller Engagement is also a key consideration in sales and marketing alignment, and Jon Miller, […]

  • What is WooCommerce? The Beginners’ Guide
    by Aditya Srivastava on April 1, 2021 at 1:50 pm

    What is the most common answer to the question, “What is WooCommerce?”. Most people will tell you that “WooCommerce is the best eCommerce platform” and they are right. WooCommerce stands at the apex of eCommerce platforms. It was initially developed as a WordPress theme but later in 2011, Automattic launched WooCommerce as a plugin that The post What is WooCommerce? The Beginners’ Guide appeared first on MakeWebBetter.

  • Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend
    by 360i on March 31, 2021 at 5:30 pm

    Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity: the ability to shape, mold and control an advertising process in which creativity can flourish. We need to learn how to master the entire field of play.”  He explains why the great idea is only part of the creative’s job, and why selling it, building it, and promoting it, is just as important. Additionally, spotting and developing talent is another key part of the process in order to succeed as a creative in the years ahead. Read the full piece in Campaign US.   The post Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend appeared first on 360i Digital Agency Blog.

  • How To Create An Invoice Management System For WooCommerce Store?
    by Sanya Aru on March 31, 2021 at 11:35 am

    What are invoices? What is Invoice Management System? Why must I use it for my WooCommerce store? There are many such questions that come up when you decide to start a new online business. And you definitely can’t ignore them at any cost… Running an online business requires many additional skills and knowledge from managing The post How To Create An Invoice Management System For WooCommerce Store? appeared first on MakeWebBetter.

  • 19 Amazing WooCommerce Statistics You Must Check In 2021
    by Satyam on March 30, 2021 at 8:40 am

    Looking to create an eCommerce store? Or want to move your business online? For either of them, you’ll need an eCommerce platform. But eCommerce platforms are like pizza flavors. Everyone looks tempting but you’re not sure which one to pick. So in this state of dilemma, you may ask, what is the best choice? And The post 19 Amazing WooCommerce Statistics You Must Check In 2021 appeared first on MakeWebBetter.

  • Oyova Lands 165th Position on 2021 Inc. 5000 Regionals: Florida List
    by Angela Diniak on March 16, 2021 at 9:00 am

    “Clients trusted us to deliver through the most challenging year in memory,” said Oyova President and Chief Revenue... The post Oyova Lands 165th Position on 2021 Inc. 5000 Regionals: Florida List appeared first on Oyova Software.

  • Shopify POS for Small Businesses: What It Is & Why You Need It
    by Angela Diniak on March 1, 2021 at 10:42 pm

    What is Shopify POS? What is the function of a point-of-sale (POS) system? The technology has made a standalone cash register a dinosaur. In today’s economy, having a POS for your small retail store or restaurant is essential to operate effectively. The post Shopify POS for Small Businesses: What It Is & Why You Need It appeared first on Oyova Software.

  • Integrate SharpSpring and Gravity Forms
    by Eric Franklin on February 15, 2021 at 9:00 am

    We just received exciting news here at Oyova! A Clutch analyst just called our founder to let us know that Oyova is again listed as one of the world’s top 100 fastest growth and sustained growth B2B companies! The post Integrate SharpSpring and Gravity Forms appeared first on Oyova Software.

  • 360i Named a Finalist for Campaign US Agency of the Year
    by 360i on January 12, 2021 at 5:30 pm

    We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.    Campaign US Editor Alison Weissbrot commented: “Each of these agencies demonstrates a commitment to their clients and their craft that sets the bar for the industry. Congratulations to all of our winners, who deserve to be celebrated for their hard work in a very difficult year.”  Check out the finalists for the second annual Agency of the Year Awards in Campaign US.   The post 360i Named a Finalist for Campaign US Agency of the Year appeared first on 360i Digital Agency Blog.

  • Oyova Named to the Clutch 100 Top Fastest & Sustained Growth Firms for 2020
    by Jon Tsourakis on January 4, 2021 at 10:19 pm

    We just received exciting news here at Oyova! A Clutch analyst just called our founder to let us know that Oyova is again listed as one of the world’s top 100 fastest growth and sustained growth B2B companies! The post Oyova Named to the Clutch 100 Top Fastest & Sustained Growth Firms for 2020 appeared first on Oyova Software.

  • Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency
    by 360i on November 16, 2020 at 8:04 pm

    We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.”   Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs The post Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency appeared first on 360i Digital Agency Blog.

  • In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer
    by 360i on November 11, 2020 at 2:01 pm

    In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation.    It The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.

  • How Social Marketers can win at the polls this election cycle
    by 360i on October 16, 2020 at 2:10 pm

    The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election.  TL;DR  If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content.  While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk.   Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary.   Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.

  • Working parents, why not tackle the school year like a media plan? 
    by 360i on September 21, 2020 at 8:42 pm

    Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids.  Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability.    Define your objective as a working parent  A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working The post Working parents, why not tackle the school year like a media plan?  appeared first on 360i Digital Agency Blog.

  • What Marketers Need to Know Now to be Ready for Holiday Shopping Season
    by 360i on September 17, 2020 at 2:15 pm

    Labor Day may have just happened, but the 2020 holiday shopping season is already here. COVID-19 has set off a chain reaction that will culminate in Q4, and for marketers, this means plans and best practices need to be re-re-reviewed. Why? Because of: Amazon’s decision to move Prime Day to the first week of October will pull forward holiday spending and purchase behavior earlier The same-day and next-day delivery that online shoppers have grown accustomed to will no longer be reliable with an uptick in e-commerce demand Black Friday crowds will be a thing of the past as stores close their doors to reduce risk A divisive election is underway that could have ramifications on consumer spending, behavior and consumption (not to mention taxing the mail service further) There’s the cultural shift from in-person to virtual which will alter the holidays (and gift giving) Plus many more issues and/or considerations To help guide marketers during this crucial sales period, we’ve put together 12 specific actions brands should be taking, across four different areas. This report is packed with data, insight and advice on what to consider as we head into a season of ambiguity. You will learn: Current and anticipated The post What Marketers Need to Know Now to be Ready for Holiday Shopping Season appeared first on 360i Digital Agency Blog.

  • Oyova Among the Fastest Growing Private Companies in the Nation
    by oyovaadmin on August 13, 2020 at 9:04 pm

    Oyova Ranks #2536 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 162.19 Percent   JACKSONVILLE BEACH... The post Oyova Among the Fastest Growing Private Companies in the Nation appeared first on Oyova Software.

  • 360i #SideHustle: Kyzr Blue with Michael LaVallee
    by 360i on August 12, 2020 at 7:45 pm

    Welcome to the 360i #SideHustle series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. At 360i, many of us know Michael LaVallee as an Associate Strategist – but what many of us may not know is he is also a producer, writer, and singer for his own solo music project, Kyzr Blue. He makes “music that’s blue, but something to dance to” with emotional lyrics told through a dreamy-electronica production style. And he just released a new single called “Time Between the Cuts,” out on major platforms – Spotify, iTunes, tidal, and more! Notable music blog, Culture Fix, calls him a “truly exciting rising talent in the pop music.” Learn more about Michael’s journey below and his great advice to budding artists and all creative people.   How did your passion for music begin? Music has always been a major part of my life. I grew up playing the upright string bass in orchestra, singing in acapella groups, doing musicals, etc. while after school I was listening to and watching MTV and VH1 music videos and collecting CDs. I always loved making CD’s for my friends with The post 360i #SideHustle: Kyzr Blue with Michael LaVallee appeared first on 360i Digital Agency Blog.

  • 8 Tips to Grow Your Business Blog
    by Angela Diniak on July 28, 2020 at 12:00 am

    Blogs have a lot of power to help grow your business. But you need a sizable audience to... The post 8 Tips to Grow Your Business Blog appeared first on Oyova Software.

  • Blogging for Business: A Guide to How It Benefits Your Company
    by Angela Diniak on July 16, 2020 at 12:00 am

    Blogging for business is a central part of a company’s marketing strategy. If you haven’t made it a... The post Blogging for Business: A Guide to How It Benefits Your Company appeared first on Oyova Software.

  • Fast 50: Oyova Among the Fastest-Growing First Coast Businesses
    by Angela Diniak on July 2, 2020 at 12:00 am

    Oyova proved its rightful place in an elite group once again. The Jacksonville Business Journal has systematically determined... The post Fast 50: Oyova Among the Fastest-Growing First Coast Businesses appeared first on Oyova Software.

  • Content Creation: 3 Key Tips to Improve Your Personalization Efforts
    by Angela Diniak on May 5, 2020 at 12:00 am

    You’ve likely heard that personalization is becoming an increasingly important marketing trend. Consumers, now more than ever, want... The post Content Creation: 3 Key Tips to Improve Your Personalization Efforts appeared first on Oyova Software.