Digital Media

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • Best SEO Tools for Growing Your eCommerce Business
    by Gizem Taş on October 23, 2021 at 4:32 pm

    Many different SEO strategies have been developed to achieve a good position in Google search results rankings. While creating these strategies, you need to analyze both your current site and your competitors well. SEO tools for e-commerce sites are adept at applying these strategies well. In addition to these, e-commerce SEO tools are very successful … The post Best SEO Tools for Growing Your eCommerce Business appeared first on Digital Agency Network.

  • Best Web Design Agencies in Miami With Great Portfolio
    by Gizem Taş on October 23, 2021 at 4:23 pm

    There are many web design agencies in Miami that are suitable for your budget and the quality of work you want. Web design is a job that contains many details and requires expertise. Today, web design companies have started to increase with the increase of websites and digital environments becoming more and more common in … The post Best Web Design Agencies in Miami With Great Portfolio appeared first on Digital Agency Network.

  • B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights
    by Lane Ellis on October 22, 2021 at 10:30 am

    IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020's $139.8 billion, according to newly-released forecast data of interest to digital marketers. MediaPost Podcasts Google Knowledge Panels Go Live Google has added podcasts to the services that can have extended visibility Knowledge Panels among the search firm's result pages, giving B2B marketers who utilize podcasts a potential new promotion opportunity, in a recent rollout from the search giant. SEO Roundtable Advertising No Longer The Least-Trusted Profession, But Not By Much Recently-released survey data shows that although advertising executives no longer rank as the least trusted profession, ad professionals are still seen by both U.S. and global audiences as having significant ground to make up when it comes to being seen as trustworthy, as doctors, scientists, and teachers were seen as being in the most trusted professions. MediaPost IndexNow - Instantly Index your web content in Search Engines Microsoft’s Bing has released a new indexing protocol and related third-party integration API — created in conjunction with search engine Yext — which allows for more complete indexing of websites, content management systems, and content delivery networks, Bing recently announced. Bing Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising Twitter has begun a diversity and inclusion initiative aimed at marketing partners, with its new #TwitterPrism program to help brands with programs including Cultural Context workshops and co-creation opportunities that bring together diverse creators and marketers, Twitter recently announced. Social Media Today Reddit Brings Back View Counts in Post Insights Social news aggregator and discussion platform Reddit has returned counts of how many […]

  • Best Project Management Software for Consulting Firms
    by Gizem Taş on October 21, 2021 at 1:37 pm

    Project management is a complex and demanding job. Creating spreadsheets... The post Best Project Management Software for Consulting Firms appeared first on Digital Agency Network.

  • Visual Sitemap Can Be Powerful Tool in Delivering Website Value
    by Steve Ohanians on October 21, 2021 at 10:57 am

    Whether you’re looking to rebuild a new website from scratch or refine an existing one, sitemaps are vital tools to help ensure your redesigned digital presence will be thoughtfully organized and function at its best. The Various Sitemaps Found in Web Design There are multiple kinds of sitemaps referenced in web design, and each one … The post Visual Sitemap Can Be Powerful Tool in Delivering Website Value appeared first on Digital Agency Network.

  • How Big Of An Industry Is Big Data?
    by Merve Kaynak on October 20, 2021 at 3:41 pm

    Big Data is a term you’ve probably heard before – but what exactly is it and how important is it to our daily lives? The concept of Big Data is a simple one – it is, quite literally, big amounts of data. Amounts so big in fact, that they might seem impossible to process using … The post How Big Of An Industry Is Big Data? appeared first on Digital Agency Network.

  • Top 9 Content Marketing Problems and How to Overcome Them
    by Amy Renardson on October 20, 2021 at 12:29 pm

    In 1996, Bill Gates, owner of Microsoft stated ‘Content is King’. Bill Gates said: Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting Content marketing allows you to reach customers at the exact moment that they’re looking for something. You’re not interrupting … The post Top 9 Content Marketing Problems and How to Overcome Them appeared first on Digital Agency Network.

  • How to Build a Business Growth Strategy
    by Lesley Marchant on October 20, 2021 at 11:00 am

    Building a business growth strategy takes more than crafting a vision for your company and planning the execution. It actually begins with determining gaps in your current marketing efforts and establishing your own unique business goals that close those gaps. After the business assessment, you need to research your competitors and your entire industry. First, … The post How to Build a Business Growth Strategy appeared first on Digital Agency Network.

  • Why Empathy Matters More than Ever in B2B Content Marketing (And How to Get It Right)
    by Joshua Nite on October 20, 2021 at 10:30 am

    B2B marketers, ready for some TRUTH BOMBS? Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have to be boring; in fact, it can’t be boring and be effective. B2B buyers are just people — we need to talk to them like people. Are you blown away by the depth and breadth of my insight? Ready to book me at your next marketing conference? Okay, all sarcasm aside: We all have heard the old “B2Me” speech a dozen times. I’m not here to give it to you again. Instead, I want to get deeper into the specifics of what it means to be empathetic and provide value with content. I say this because, despite the hours of keynote speeches on the topic, B2B marketers are still coming up short. In a recent poll, 79% of buyers surveyed said they were served irrelevant content. Your buyers need to make informed decisions and they crave intelligent direction. But a lot of them aren’t getting it. Why Empathetic Content Matters Now More than Ever Most B2B buyers are feeling the crunch right now. They’re looking to bounce back from the pandemic — many with newly-structured workforces and processes. They need to create momentum, establish a productive new normal, and roll with the changes that have been forced on every business. And for most, they need to do all of the above within tight budgetary constraints and increased executive oversight. In short, the pressure’s on to make the right decisions and champion change. Stagnating isn’t an option.  To cope with these issues, B2B buyers rely on content that is trustworthy, helpful and informative. The brand that can become a trusted advisor is far more likely to win the business. But when it comes to relevant, empathetic content, we’re talking about more than stat sheets, white papers or case studies.  Three Key Elements of Successful Content It can seem like marketing’s goals for content and buyers’ goals for reading it are at cross purposes. Marketers are trying to prompt […]

  • Everything Need to Know About Tiktok Marketing
    by Raven Benwait on October 19, 2021 at 1:01 pm

    TikTok is currently the fastest growing social media platform of all time, with over 1 billion monthly active users worldwide. TikTok isn’t only for Gen Z’s or younger millennials, anyone can use it. Users of all ages are joining TikTok and loving it! If you’re a brand and want to learn the perfect marketing strategy … The post Everything Need to Know About Tiktok Marketing appeared first on Digital Agency Network.

  • Top SEO Agencies in Dubai With the Best Case Studies
    by Gizem Taş on October 18, 2021 at 1:16 pm

    Digital presence is everything for today’s businesses, and there are many expert SEO agencies in Dubai ready to help. A majority of potential customers won’t look beyond the first page of search results.  Making your website and digital content SEO-appropriate is the guarantee to the perfect strategic location to display your brand and the highway … The post Top SEO Agencies in Dubai With the Best Case Studies appeared first on Digital Agency Network.

  • What Digital Marketing Techniques Should You Employ in 2021?
    by Nifty Marketing Australia on October 18, 2021 at 12:07 pm

    Marketing on the internet Keyword-targeted digital advertising that reaches... The post What Digital Marketing Techniques Should You Employ in 2021? appeared first on Digital Agency Network.

  • Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers
    by Lane Ellis on October 18, 2021 at 10:30 am

    What are some of the top autumn B2B search marketing conferences that will take place in virtual, in-person, and hybrid fashion? As we close in on 2022, more physical marketing events are taking place than were available last year, while others either offer a hybrid online option or are still digital-only experiences. To help you sort out the many B2B marketing conference options available this fall, we've compiled our latest list of the top B2B marketing events to elevate and inform your business strategy, with a special focus on events in the search marketing and SEO space, while still including several general B2B marketing events that feature search industry elements. Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the latest industry research and insight to increase brand awareness, but sometimes finding events that match your business and B2B search marketing needs can be challenging. In just the last decade the number of conferences has risen drastically, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially in world of B2B search marketing. For this autumn we've gathered together events that place an emphasis on B2B search marketing in all its facets, and are happy to present them here, in chronological order. All events are virtual except where noted. [bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"] Kick back and dig in to our collection of the top B2B search marketing and other B2B-related conferences and events taking place as we head towards 2022. Autumn B2B Search Marketing Conferences to Inform & Elevate Your Strategy Advertising Week New York — #AWNewYorkWhen: October 18-21, 2021Where: New York City and virtualTheme: Marketing & […]

  • B2B Marketing News: B2B Tech Spending Rises, Twitter’s New Ad Features, Marketers See Diversity Progress, & New B2B Content Marketing Study
    by Lane Ellis on October 15, 2021 at 10:30 am

    New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision 55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making purchase decisions — two of several statistics of interest to digital marketers contained in recently-released survey data. Demand Gen Report The future of events: B2B marketers weigh in-person vs. virtual attendance 73 percent of B2B marketers who are primarily focusing on physical events also plan to still attend virtual ones, with some 55 percent noting that in-person events will play a large role in their strategy, according to newly-released report data. SmartBrief Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms New personalization and data gathering technology that come in the form of digital streaming are part of the latest addition from Oracle’s CX Unity customer data platform (CDP), while Microsoft's Dynamics 365 Customer Insights platform is slated to gain new insights from a combination of client website, mobile app, and other data, the firms recently announced . Chief Marketer Twitter to sell mobile ad unit MoPub for $1 bln Twitter will sell its MoPub mobile advertising company, which it acquired in 2013 for some $350 million, to AppLovin Corp for more than $1 billion, as Twitter places greater emphasis on new products aimed at doubling its revenue by 2023, the firm recently announced. Reuters YouTube Tests New 'Engagement Graph' Insights on Videos, Adds New Member Acknowledgement Feature Google's YouTube video platform is set to give live streamers an array of new tools for recognizing long-standing channel subscribers, along with additional options for viewing user engagement data and more, in its latest update, YouTube recently announced. Social Media Today Global marketers are making headway with improving diversity in campaigns Some 63 percent […]

  • 50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022
    by Lane Ellis on October 11, 2021 at 10:30 am

    The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond. To honor and celebrate our industry's B2B marketing subject matter experts, including many who happen to be speaking at this week's MarketingProfs B2B Forum virtual event, we're thrilled to publish our annual list of some of the world's leading B2B marketing influencers. Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional B2B influencers, and this year is no different. MPB2B will take place October 13 - 14, 2021 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in an updated virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue. In the spirit of helping B2B marketing professionals learn more and connect with new voices, we've compiled our latest list of B2B marketing influencers — many who will be speaking at #MPB2B — to follow and learn from in 2022 and beyond. List Methodology — Relevance Rules: Our starting point for this year's list is a focus on the increasing value of resonance in today's B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing. Today's B2B marketing influencers face greater expectations for sharing content than ever, and the experts on our list all rate especially well when it comes to audience engagement and resonance. Using a variety of ranking signals, we've identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics. Our list this year highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and […]

  • B2B Marketing News: B2B Content Consumption Rises, LinkedIn’s Ticketed Events, New Google Spending Report, & Microsoft’s Zero-Party Data
    by Lane Ellis on October 8, 2021 at 10:30 am

    B2B Purchasers Are Consuming More Content Before Buying 60 percent of B2B buyers find value in receiving relevant information throughout the purchasing journey, while half say that they are consuming more marketing content before making purchases than they did before 2020 — two of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost LinkedIn is testing a new, paid ticketed events service Comments Feed Microsoft-owned LinkedIn (client) has tested new paid event features hosted on the professional network's platform, which would expand on its events hub and other virtual event offerings, and TechCruch takes a look at how the addition may help event organizers. TechCrunch Amid Growing Reliance, How Will Marketers Enhance Their First-Party Data? Some 63 percent of advertisers say that growing marketing email lists from newsletters is a top choice when it comes to growing first-party data, while 60 percent see website and app visitation behavior and social media activity as the best ways to gather first-party information, according to newly-released survey data. MarketingCharts New Google Ads Budget Report Tracks Daily Campaign Spend Google has rolled out a selection of new visual monthly spending reports for Google Ads campaigns, highlighting daily and monthly budgeting spending, limits, and forecast data, the search giant recently announced. Search Engine Journal Microsoft Advertising Pushes Reliance On Zero-Party Data Microsoft is increasingly looking at the digital data that people willingly share online, with its latest Microsoft Advertising offering incorporating what it calls zero-party data, voluntarily shared information the firm makes use of for increased transparency and control, Microsoft recently announced. MediaPost Instagram ditches the IGTV brand, combines everything but Reels into an 'Instagram Video' format Facebook's Instagram has ended its IGTV brand, in a change that also brings a new video tab […]

  • 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue
    by 360i on October 7, 2021 at 7:42 pm

    We are pleased to share that our own Ashley Evangelista was named on Business Insider’s 2021 Rising Stars of Madison Avenue. This list recognizes individuals that develop standout creative campaigns, use data in new ways, change business practices, and challenge the traditional agency model. Ashley does all of these things and more with her team at 360i.  Ashley is a key strategic leader on several large accounts at 360i and most recently led the strategy for 7-Eleven’s first major brand campaign in nearly a decade. Check out “Take it to Eleven” here. Ashley’s achievements go beyond creatively solving our clients’ business challenges. She helped to grow 360i’s roster by bringing in consumer healthcare brands TUMS and Emergen-C.  Congratulations Ashley!   Read the full article on Business Insider.  The post 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue appeared first on 360i Digital Agency Blog.

  • Optimizing Digital Assets: How B2B Marketers Can Combine the Best of External & Internal Search Findability
    by Lane Ellis on October 6, 2021 at 10:30 am

    How can B2B marketers optimize a digital asset workflow that combines best practices for search findability both externally and within your organization? With the global Digital Asset Management (DAM) market valued at $3.4 billion in 2019, and expected to reach $8.5 billion by 2025, according to study data from IMARC, it’s little wonder that more B2B marketers are looking at and utilizing solutions that help with search findability. Another recent report shows that the global DAM market size is expected to climb to $10.2 billion by 2027, representing a rise of 18.3 percent from 2021 levels. From better external search engine findability to increased internal search efficiency, let’s take a look at just what digital assets are, and explore some of the solutions B2B marketers are using to manage ever-expanding digital content. What Are Digital Assets In B2B Marketing Just what is a digital asset, anyhow? As we first explored in Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management, digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud. Digital Asset Management — known as DAM, is a category of software that runs either on a local computer network or in the cloud, and is built to ingest and make it easy to organize an unlimited number of files — all those digital assets that business marketers create and use daily. The more complex your marketing strategies and brand or business are, the greater the benefits of DAM will be, especially when accumulated over time. The pandemic has also brought to light certain weaknesses for some businesses, as remote workers have placed additional strains on internal systems not necessarily designed for unified online access to digital asset libraries. So how does DAM technology help with getting your content found? Better Search Findability Externally Most of the same signals search engines use to determine which online content is […]

  • 7 Reasons Why You Should Optimize Your Google My Business Page
    by Angela Diniak on October 6, 2021 at 9:00 am

    Google My Business optimization is a crucial part of your SEO strategy. Discover the benefits of keeping your page optimized and what you should focus on. The post 7 Reasons Why You Should Optimize Your Google My Business Page appeared first on Oyova Software.

  • Boosting B2B Marketing Credibility with Social Proof and Influencers: 4 Tips
    by Nick Nelson on October 5, 2021 at 10:30 am

    This is gonna be the greatest blog post EVER. Did you believe me there? You probably didn't. Sure, I might think it’s an awesome piece of content. But I’m not exactly an objective source. Now, if you were to come across a post on social media from someone you know and trust, linking to this blog post and saying it’s the best thing they’ve read all year? That’s a different story. Therein lies the immense value of social proof, which is only growing more impactful as businesses and society evolve into a new era. A survey from Kantar Media last year found that 93% of people trust brand recommendations from family and friends, while only 38% trust information from advertisers. Meanwhile, 84% of people say they trust online reviews as much as their friends. As a marketer, accepting this reality may cause some discomfort: We can’t control what people say! That’s why a great product and customer experience are table stakes. But when those pieces are in place, today’s marketers can take plenty of steps to strategically encourage and elevate social proof and influencer content. Building Credibility for Your Brand the Right Way: 4 Key Steps Going above and beyond with transparency, highlighting third-party voices, portraying influencer authenticity, and creating buzzworthy experiences are among the best ways to build credibility in our current business landscape. A closer look at each: #1: Embrace Radical Transparency In business, the term “radical transparency” is usually evoked as an internal management philosophy — keeping employees looped into everything that’s going on, good or bad, to increase engagement and investment. I feel the concept can also be applied externally. Heightened business transparency is largely happening on its own, in a digital environment where customers and communities can keep a closer eye on a company’s activities and positions. Why not lean into this transparency? When you proactively put everything out there for […]

  • One Simple Step to Elevate the Practice of B2B Influencer Marketing
    by Lane Ellis on October 4, 2021 at 10:30 am

    The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources of information and paying more attention to industry peers, experts and influencers. So what do these changes mean for the rest of 2021 and into 2022? Will B2B marketers continue to rely on partnering with trusted voices in the industry to drive full funnel impact for their marketing? Answers to these questions and more are essential in order for B2B brands to continue in their efforts to innovate on marketing effectiveness, differentiate from the competition and accelerate the sales journey. B2B marketing has evolved over the past 18 months and will continue to evolve with your help. To do that, we invite you to help elevate the practice of B2B Influencer Marketing by sharing your experience and opinions in the 2021 B2B influencer marketing survey. For more perspective, watch the video below to hear directly from our chief executive Lee Odden about why you should share your experience and contribute to shaping the future of B2B influencer marketing: Hi, I'm Lee Odden, CEO and co-founder of TopRank Marketing. In 2020, before COVID, our survey of hundreds of B2B marketers found that 96% that work with influencers found their efforts to be successful. This is an overwhelming amount of confidence, but is it still true in 2021? Will it be true in 2022? We’d love to hear your opinion on this and many more important questions about the role of influence in B2B marketing by taking the second annual B2B Influencer Marketing survey. With fresh insights from B2B marketers like yourself, we’ll be able to provide an analysis for post-COVID influencer strategies, tactics, measurement, technology and more for 2022 and beyond. I invite you to take the survey […]

  • B2B Marketing News: Webinars Top List of B2B Nurturing Tactics, Digital Ad Revenue Jumps, More B2B Buyers Purchase Online, & LinkedIn’s New Reach Study
    by Lane Ellis on October 1, 2021 at 10:30 am

    Study warns that digital B2B economy held back by tech and logistical issues B2B buyers say that some 49 percent of purchases are now made online, with 93 percent seeing a permanent purchasing change that has been driven by the pandemic, according to newly-released survey data also showing that 78 percent of buyers are seeking better mobile experiences. The Drum Microsoft Enables 'Purpose' Attribute Advertising Microsoft has augmented its text and products ads by offering brands 32 new Purpose Business Attributes, broken into categories such as responsibility, values, and inclusion, the firm recently announced, bringing a new option to digital marketers using Microsoft Advertising services. MediaPost US advertising rebound intensifies, on pace to grow 23%, Magna says Digital advertising revenues in the U.S. climbed by 49 percent year-over-year during the first half of 2021, outpacing the 11 percent growth of traditional ad revenue, with spending expected to rise 23 percent to $278 billion by the end of the year, according to recently-released forecast data. Marketing Dive Google Announces Search Redesign Using MUM Algorithm Google has made changes to its search features, as visual image data joins with text search in a united new Multitask Unified Model (MUM) update rolling out next year, featuring a new visual results page and new Lens features, the search giant recently announced. Search Engine Journal Luxury consumer brand advertising on LinkedIn growing: ‘much larger than expected’ As Microsoft-owned LinkedIn (client) topped $1 billion in advertising revenue this year, an increasing number of luxury brands have also begun thriving on the professional social platform, and The Drum examines some of the recent success stories. The Drum Study: Brands Cite Redundancy And Speed As Martech Pain Points 58 percent of brands say security is the leading consideration when evaluating new marketing technology tools, followed by 38 percent who note cost and scalability […]

  • Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay
    by Lane Ellis on September 29, 2021 at 10:30 am

    Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternationalPodcastDay — which takes place on Thursday, September 30 — let's look at the many benefits podcasting holds for B2B marketers, and explore a selection of top marketing podcasts from TopRank Marketing, plus other podcasts from a range of other great marketing leaders across the industry. When it comes to learning, marketing podcasts are a powerful way to find new takes and tactics for your B2B marketing. They’re also good for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. Let's explore how optimism for podcasting marketing and advertising has seen significant growth, take a look at several B2B-marketing-specific podcasts, dig in to examples of other podcasts that can help all marketers learn and grow their craft, and also learn how to go about crafting and promoting a successful B2B marketing podcast. Growing Optimism For Podcast Marketing & Advertising When it comes to B2B marketing, utilizing podcasts to promote brand content also offers a wide array of benefits — advantages that have grown during the pandemic . Spotify’s podcast listener numbers are expected to increase to 37.5 million by 2023, and to overtake Apple by the end of 2021, in a booming market that is expected to see ad spending of more than $1.5 billion by 2022, according to forecast data. Mobile spending for podcast advertising has also driven increasing optimism among marketers, with 57 percent of mobile advertisers noting that they plan to increase podcast ad spending in the next 6 months, according to survey data. Our Leading B2B Marketing Podcasts When is comes to podcasts specific to the B2B marketing industry, we've got you covered with two distinct flavors of powerful podcast episodes. First up is our TopRank Marketing Inside B2B Influence series of podcasts, which are also available in video form, each featuring a powerhouse B2B marketing […]

  • Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021
    by Lane Ellis on September 28, 2021 at 2:45 pm

    The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world. For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world's most authoritative content marketing events, and this year's Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020. Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year's Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms. The focus topic in question is most undoubtedly "content marketing," and everyone included on this list is: A speaker at #CMWorld 2021 Ranked in the top-25 for "content marketing" according to our relevance, resonance, reach and audience metrics Many thanks go […]

  • How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld
    by Lee Odden on September 27, 2021 at 1:08 pm

    Great content isn't so great if it's not easy to find. And findable content isn't so effective if it's not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many B2B companies is more about creating content and not so much about promoting it. Where Has the Marketing in Content Marketing Gone? The problem with content marketing that focuses mostly on content creation is that the marketing is missing. Sure, B2B brands can throw advertising at their new content to attract visitors - but do B2B buyers love clicking on ads? Fewer than 1 in 5 US adults trust social media ads. eMarketer Compare the experience of clicking on an ad vs. seeing relevant information that answers the question behind the search effort? There's an argument to be made that clicking on an organic search result and seeing content that credibly and effectively provides answers to the questions a buyer has, is a much better search experience than ads driving visitors to a landing page. Of course there's nothing wrong with running ads in on social networks or on search engines . If done well, it can be highly effective. But B2B marketers that limit the discovery of their content to advertising are missing the opportunity to create are more meaningful and trusted experience for buyers. By optimizing the search experience for both findability and credibility, B2B content marketers can help their brands be the best answer for the questions that drive customers to use search engines. And not only search, but any source of information discovery. A better search experience is not limited to simply ranking for popular keywords. Connecting interested buyers with the information they need, wherever they are in their journey, means an intentional effort to create findable, credible content that buyers can trust and benefit from. So how […]

  • The 15 Best Social Media Platforms for Your Business in 2021
    by oyovaadmin on September 27, 2021 at 9:00 am

    Looking to amplify your business? Discover the best social media platforms for your business & start engaging today. The post The 15 Best Social Media Platforms for Your Business in 2021 appeared first on Oyova Software.

  • B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends
    by Lane Ellis on September 24, 2021 at 10:30 am

    What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say that they've started using intent data, according to recently-released survey data exploring new approaches to B2B lead nurturing. MarketingCharts Intuit confirms $12B deal to buy Mailchimp Financial software firm Intuit will acquire marketing automation platform and email marketing service Mailchimp for some $12 billion, making Mailchimp a brand within Intuit's portfolio and expanding its small business focus, Intuit recently announced. TechCrunch LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks Microsoft-owned LinkedIn (client) has rolled out a $25 million creator fund that will play a role in the professional social media platform's new Creator Accelerator Program, and form a pillar in efforts to expand engagement among its 774 million users, LinkedIn recently announced. TechCrunch Where Are Media Budgets Trending for Next Year? A net 76 percent of marketers plan to expand their media budget for digital video during 2022, representing the top area of media expansion planned for next year, followed by branded content by influencers at 71 percent and social media story ads at 70 percent — one of several statistics of interest to B2B marketers contained in recently-released survey data. MarketingCharts More information on how Google generates titles for web page results Google's Search Central online developer community has released updated guidance on some of the sizable array of elements it considers in pulling together search result page titles — including traditional title tags, half-empty, obsolete, inaccurate, and micro-boilerplate titles, the search giant recently announced. Google Search Central The State of Video Marketing in 2021 […]

  • 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers
    by Lane Ellis on September 22, 2021 at 10:30 am

    What do B2B marketers need to know about LinkedIn’s* new full-length articles, profile ratings and reviews, Live Events, Learning Hub skill-building platform, and updated accessibility features? The world’s largest professional social media platform — with more than 774 million users — has rolled out an impressive assortment of new features throughout 2021, including five recent additions that bring a goldmine of new opportunities for B2B marketers. For the first time, Microsoft-owned LinkedIn saw annual revenue topping the $10 billion mark, Satya Nadella, chairman and chief executive officer of Microsoft announced in July, with quarterly revenue up 46 percent. This growth has been accompanied by a number of powerful and fascinating new feature roll-outs that are poised to make a change in how B2B marketers utilize LinkedIn. Let’s jump right in and look at five of the key new LinkedIn features and how they’ll affect B2B marketers. 1 — Publish Long-Form Content Using Page Articles LinkedIn has launched a new feature that gives company pages the ability to share long-form content on the professional social platform. Unlike personal LinkedIn accounts, until this addition business pages had faced a limit in the length of the material that could be organically posted. In addition to allowing articles of virtually any length, LinkedIn’s new Articles For Pages feature offers a variety of analytics information about the people and businesses reading and interacting with that long-form content — helpful for businesses to learn more about their target audience. LinkedIn has made the process of publishing detailed articles intuitive, with an interface that’s familiar to anyone who has posted a traditional update on its platform, conveniently available to page administrators as “Write article” as an always-visible option beneath the “Start a post” prompt, as shown in yellow below. Editing options for articles include the ability to highlight […]

  • Equilibrium: 10 Tips to Balance Creativity and Process in B2B Content Marketing
    by Joshua Nite on September 21, 2021 at 10:30 am

    Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content. That’s great news for those of us on the content side! It means we should be regularly exercising our creative muscles, breaking free of boring B2B, and coming up with new ways to delight our readers. How cool is it, for example, to make Ghostbusters references… for your job? But as fun and creative as the work can be, there’s a cerebral and analytical side to marketing that we can’t neglect. If you came into marketing through creative writing, not the other way around, you may need to develop the left-brain part of the job: Writing for a specific audience Meeting audience demand for information Prompting the audience to take action Staying organized Improving results over time Here are 10 tips that I use to make sure I stay grounded and organized, even while working on wildly creative content. (Speaking of which, our client Dell Technologies just published this spy-movie-themed eBook which is just lovely).  1 — Embrace Keyword Research For too long, content creators treated SEO like an add-on — something you sprinkled in after the content was done. It wasn’t part of the creative process. It was just a thing you had to do to make sure the bots recommended your content. But now we know better. Keyword research should be part of the content planning process. And not because it makes bots like your content better, either. A high-volume keyword means it’s a keyword that real actual people are searching for, because they have a need that must be met. Every keyword is a statement of desire. For a creative content marketer, it’s the next best thing to a telepathic bond with our target audience.  And speaking of which... 2 — Learn Your Audience If you’re a creative writer, you probably have an audience you’re used to […]

  • Oyova #1 On Clutch’s List of Best B2B Service Providers in Jacksonville, Florida
    by Angela Diniak on September 20, 2021 at 9:00 am

    Oyova is listed as #1 on Clutch’s list of Best B2B Service Providers in Jacksonville, Florida. The post Oyova #1 On Clutch’s List of Best B2B Service Providers in Jacksonville, Florida appeared first on Oyova Software.

  • Inside B2B Influence: Brian Solis of Salesforce on the Future of Influence in B2B Marketing
    by Lee Odden on September 19, 2021 at 8:07 pm

    If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top business executives on influencer marketing for B2B companies. At TopRank Marketing we're doing our best to connect readers and listeners with B2B marketing insiders on strategies, trends, tactics and the future to elevate the practice of growing influence within and outside of B2B brands. In Episode 17 of Inside B2B Influence we have a returning guest who needs little introduction given his accomplishments and yet, we'd all be missing out if I did not mention that Brian Solis is Global Innovation Evangelist at Salesforce, an 8X best selling author, global keynote speaker, digital pioneer and has been a good friend for over 10 years. [caption id="attachment_30272" align="alignnone" width="500"] Lee, Valerie, Brian - 2008 (Photo: Brian Solis)[/caption] As someone who has been at the forefront of studying, innovating and practicing influence in the B2B business and technology world, I reached out to Brian for his thoughts on what the future holds for influence at B2B organizations inside and out, what to look for with business influencers and thoughts on how to scale influence. Highlights of episode 17 include: Advantages influencer marketing creates for B2B brands in 2022 The most important qualities B2B brands should look for in influencers The importance for B2B brands to grow influence from within The next evolution of influence for B2B companies What B2B companies should consider in order to scale influence Take a listen to The Future of Influence in B2B Marketing with Brian Solis: Transcript – Inside B2B Influence Episode 17: The Future of Influence for B2B Marketing In the first ever research report on B2B influencer marketing, you shared that "in a time of darkness, chaos or confusion, B2B brands have an opportunity to be the light for their customers." As we finish off 2021 and head into another year of the […]

  • B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics
    by Lane Ellis on September 17, 2021 at 10:30 am

    LinkedIn Rolls Out Articles for Pages Microsoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtual events, the company recently announced. Adweek Instagram is Developing a New 'Montage' Feature to Convert Stories to Reels, New 'Favorites' Listing Facebook-owned Instagram has been testing a new option intended to make it easy for digital marketers to convert existing Instagram Stories content into brief Reels video clips, including automatically synced audio. New tool options for signaling favorite audience selections have also recently undergone testing on the platform — both changes that could eventually enhance how marketers use Instagram. Social Media Today Study: Podcast Advertising Drives Sales 33 percent of podcast listeners say that podcast advertising is a good way for brands to reach them, a figure that climbs to 42 percent for the most frequent podcast listeners, while 32 percent of podcast listeners say that they have made purchases in the technology category, according to recently-released survey data. MediaPost YouTube Adds Traffic & Revenue Data to Mobile Analytics Google's YouTube platform has rolled out additional analytics information that can now be found using YouTube’s Studio Mobile app, including monthly and transactional revenue reporting, along with a report showing the performance of various traffic sources, previously only available using the desktop-based dashboard, YouTube recently announced. Search Engine Journal Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations Social news aggregator and discussion platform Reddit has added several new features to its advertising creation program as it seeks to attract more brands, including upgraded editing capabilities, the […]

  • Unite with Might: 12 Top Ways Successful B2B Influencers Are Building Powerful Marketing Collaborations
    by Lane Ellis on September 15, 2021 at 10:30 am

    How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We've been fortunate to feature top influencers from a number of industries in our third season of the Break Free B2B Marketing series of video interviews, and we wanted to share their top tactics for both being an influencer in the B2B space, and for improving collaboration. Let’s dig in and learn how 12 subject matter experts are creating powerful collaborations between influencers and brands, with insightful tactics you can implement in your own marketing efforts as we head toward 2022. Ramon Ray of Smart Hustle Media @ramonray Founder, Smart Hustle Media [bctt tweet="“Always look for partnerships, at how you can work with others, and at how you can think bigger and more strategically.” — Ramon Ray @ramonray #BreakFreeB2B" username="toprank"] "I think there are different ways that brands do different things. One thing talking to the brand at least, I think, and the influencers, is that — first, are you clear on what the goals are? Why do they want you? Is it reaching numbers? It could be. For me, it's oftentimes that they want safety and security. We want someone who can consistently deliver and give us a good seminar, webinar, or host a product and be excited and draw the expertise out of our subject matter experts. So that's one," Ramon noted. "Second — are you living your brand, offline and online? Meaning can they trust that what you tweet — what you post on Instagram, is going to be something that's going to make them proud. That's okay for the brands you're working with. So that's two. And I think point three, I think the other thing to consider is, are you within the wheelhouse of what they want? If you're an influencer for a headphone company, and you're not all about music, you may not […]

  • Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media
    by Lee Odden on September 13, 2021 at 1:56 pm

    Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and highlights insights with top business executives on marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue. Episode 16 of Inside B2B Influence features a discussion with Sarita Rao (@saritasayso), who is President, Integrated and Partner Solutions at AT&T. Sarita contributed her expertise to the State of B2B Influencer Marketing Report last year and I have been following her closely (and learning) on LinkedIn and Twitter ever since. For any senior executive wondering about how they might best use social networks to better connect with their staff and company employees, customers, prospects and the industry at large, Sarita is a great example of what you should do. While the brand she works for and the level of seniority she's achieved impart a certain level of general business influence, Sarita earns even more influence about the topics she cares about most on a daily basis. She's a living example of how to build thought leadership and influence around the things she's passionate about and engages on through social content. To learn more about how a senior executive at a Fortune 11 company is able to be so effective on social channels, I invited Sarita to the Inside B2B Influence show. We talked about a range of topics from the value senior executives bring to their teams, customers and the business when they are active on social channels to smart advice for up and coming women business leaders. Highlights of this episode of Inside B2B Influence with Sarita include: What prepared Sarita best for her current leadership role How social media engagement has impacted her career Advice for B2B executives on becoming more social online Advice for women who aspire to senior business leadership roles […]

  • Oyova #9 on Clutch List of Top 350 Florida Services Providers
    by Angela Diniak on August 30, 2021 at 9:00 am

    Oyova has been named #9 on Clutch’s list of Top 350 service providers in the State of Florida, announced on July 27, 2021. The post Oyova #9 on Clutch List of Top 350 Florida Services Providers appeared first on Oyova Software.

  • Adwords Broad Match Type Changes (2021): What You Need to Know
    by Chad Buie on August 23, 2021 at 9:00 am

    Learn how to adjust your CPC Strategy to Google’s removal of Broad Match Modified Keyword Match Types. Get tips on how to take action and move forward! The post Adwords Broad Match Type Changes (2021): What You Need to Know appeared first on Oyova Software.

  • Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering
    by 360i on August 11, 2021 at 5:00 pm

    We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • 2021 PPC Trends: Automation & Testing
    by Chad Buie on August 9, 2021 at 9:00 am

    Explore the Top 2021 PPCTrend of applying Ad Concepts and Testing across your campaigns to boost performance. Beat Google's degradation of user search terms with testing at the core of your CPC. strategy! The post 2021 PPC Trends: Automation & Testing appeared first on Oyova Software.

  • Team-Driven Process: How Oyova Finished #25 in the 2021 Fast 50
    by Angela Diniak on August 9, 2021 at 9:00 am

    Across the economy, virtually all sectors have something in common: the past year has been extremely challenging. However, the pandemic has not been without its silver market linings. Many organizations found new ways to approach their processes, and interesting opportunities are arising – even as the pandemic continues to frustrate many businesses' outlooks. The post Team-Driven Process: How Oyova Finished #25 in the 2021 Fast 50 appeared first on Oyova Software.

  • Why are Negative Keywords Important?
    by Chad Buie on August 2, 2021 at 9:00 am

    Why are Negative Keywords important in the year 2021? Google made big changes to how cpc advertisers balance search traffic volume and quality of search traffic acquired, click here to learn how negative keywords can help you adjust to these changes. The post Why are Negative Keywords Important? appeared first on Oyova Software.

  • Pros and Cons of Using an Agency for Google Ads
    by Ed Valenti on July 26, 2021 at 9:30 pm

    Are you considering a Google Ads Agency and completely maxed on time to manage your Google Ads? Learn the pros and cons of using an agency to manage your Ads. The post Pros and Cons of Using an Agency for Google Ads appeared first on Oyova Software.

  • Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering
    by 360i on April 12, 2021 at 5:30 pm

    We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Director at WPP agency Essence, in addition to tenures at AKQA and Wunderman, among others. In the course of her career, she has developed and executed targeted strategies to support the growth and development of underrepresented employees, focusing on coaching for mid-level professionals, and establishing a cross-industry task force to study the nuanced experiences of Black professionals in advertising.   Since 2015, Kai has been the producer and co-host of “Mixed Company,” a popular podcast about diversity, inclusion and social equity in creative industries from the perspective of up-and-coming professionals of color. A sought-after thought leader, Kai has been a keynote speaker at conferences including The 3% Conference and ADCOLOR, and featured in publications like Adweek, Ad Age, and Refinery29. She has also been honored as one of the Trailblazers Redefining the Creative Industry by The Dots, HERoes 2020 Top 100 Women Future Leaders, The Advertising Club of New York’s 2020 Innovators Award, and the Inaugural The post Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

  • Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend
    by 360i on March 31, 2021 at 5:30 pm

    Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity: the ability to shape, mold and control an advertising process in which creativity can flourish. We need to learn how to master the entire field of play.”  He explains why the great idea is only part of the creative’s job, and why selling it, building it, and promoting it, is just as important. Additionally, spotting and developing talent is another key part of the process in order to succeed as a creative in the years ahead. Read the full piece in Campaign US.   The post Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend appeared first on 360i Digital Agency Blog.

  • 360i Named a Finalist for Campaign US Agency of the Year
    by 360i on January 12, 2021 at 5:30 pm

    We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.    Campaign US Editor Alison Weissbrot commented: “Each of these agencies demonstrates a commitment to their clients and their craft that sets the bar for the industry. Congratulations to all of our winners, who deserve to be celebrated for their hard work in a very difficult year.”  Check out the finalists for the second annual Agency of the Year Awards in Campaign US.   The post 360i Named a Finalist for Campaign US Agency of the Year appeared first on 360i Digital Agency Blog.

  • Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency
    by 360i on November 16, 2020 at 8:04 pm

    We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.”   Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs The post Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency appeared first on 360i Digital Agency Blog.

  • In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer
    by 360i on November 11, 2020 at 2:01 pm

    In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation.    It The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.

  • How Social Marketers can win at the polls this election cycle
    by 360i on October 16, 2020 at 2:10 pm

    The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election.  TL;DR  If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content.  While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk.   Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary.   Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.

  • Working parents, why not tackle the school year like a media plan? 
    by 360i on September 21, 2020 at 8:42 pm

    Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids.  Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability.    Define your objective as a working parent  A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working The post Working parents, why not tackle the school year like a media plan?  appeared first on 360i Digital Agency Blog.