When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge a strong brand identity, win over millions of admirers, and maintain customer loyalty. But how … The post Red Bull Marketing Strategy: Target the Edge for Maximum Impact! appeared first on Digital Agency Network.

Audio editing has long been a thorn in the side of content creators, as the process of refining raw audio into polished content can be frustratingly time-consuming and technically demanding.  For content creators and business professionals, this means being bogged down by unintuitive interfaces, endless hours of scrubbing through recordings, and a steep learning curve, … The post Revolutionizing Audio Editing: Podcastle’s New Text Mode Feature appeared first on Digital Agency Network.

With ever-changing consumer trends – along with the advent of AI technology – digital marketing has been on the verge of historic transformation, with new technologies reshaping the way we create and consume content. These changes in the industry are precisely why Podcastle, a leading AI-powered content creation platform, recently published an eBook exploring how … The post AI-Powered Content: Transforming Audio and Video Production for Marketers appeared first on Digital Agency Network.

Have you ever wondered how an agency referral program could transform your marketing strategy? By taking advantage of word-of-mouth marketing, your agency can get a wealth of hidden benefits that go far beyond discounts. Finding new techniques to build your client base is critical in the current competitive marketing environment. One effective yet often neglected … The post Referral Programs for Agencies: More Than Just a Discount (Unlock Hidden Benefits) appeared first on Digital Agency Network.

We’re all aware of the fact that the digital age has ushered in revolutionary marketing strategies, with influencer marketing being one of the services that stands out. This is by no means a passing fad; rather, it has strengthened its place as a key component in influencing customer behavior and brand perceptions. However, as each … The post Unpacking the Advantages & Disadvantages of Influencer Marketing (Friend or Foe?) appeared first on Digital Agency Network.

It is now more crucial than ever for brands to use visual social proof in their online marketing campaigns. And that leads us to think about user-generated content. Through that blog, we’ll be finding out the best UGC practices by analyzing real-world examples.  Keep reading.  What is a User-Generated Content Campaign? In the simplest terms, … The post User-Generated Content Done Right: Insights & Examples by Leading Brands appeared first on Digital Agency Network.

Imagine waking up to find your company’s platforms hijacked, bombarding your audience with false information. Or worse, discovering a data breach has exposed your customers’ sensitive information, shattering their trust with you as a digital business. That is the reality for businesses today: $3.25 billion was lost due to attacks on social media platforms in … The post Protect Your Brand: Embrace Privacy-First Marketing appeared first on Digital Agency Network.

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new, effective ways to increase marketing agency revenue. You can experiment with many different strategies, from setting defined goals to expanding into new marketing channels, but how can you be sure that they will work?  As frequently … The post How to Increase Revenue of Your Marketing Agency: 9 Easy Strategies in 2024 appeared first on Digital Agency Network.

Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets... The post How SEO and SEM Strategies Work Together appeared first on TopRank® Marketing.

In recent years, the number of cyberattacks has risen. Several small and mid-sized businesses have been forced to shut down, including Colorado Timberline, Hearing Services, and Brookside ENT, the last of which closed after failing to recover medical files from hackers who demanded $6,500.  Hackers have been locking businesses out of their networks, sabotaging critical … The post Agency Cybersecurity: Securing Your Important Documents appeared first on Digital Agency Network.

When it comes to project management, digital agencies require robust tools to handle complex workflows, manage resources efficiently, and ensure successful project completion. This is where robust project management software steps in, streamlining workflows and boosting efficiency. Here are the two popular options in the market: Screendragon and Asana. But which one is the perfect … The post Screendragon vs Asana: Powerhouse Project Management for Agencies Compared appeared first on Digital Agency Network.

Landing pages are the foundation of any digital marketing campaign. To boost desired conversions from landing pages, brands must understand and leverage the psychology behind user behaviour to adapt their design and copy accordingly. User behaviour is all the activities a website or app visitor performs, such as where and what they click on, how … The post Landing Page Psychology: 5 Ways To Leverage User Behaviour To Boost Conversions appeared first on Digital Agency Network.

Building your personal brand on LinkedIn? It’s smart business. For professionals everywhere, LinkedIn is the go-to spot. It’s where you showcase your skills, connect with leaders, and establish a name for yourself and your agency.  With a strong personal brand on LinkedIn, your agency’s reach could really take off in a world where every interaction … The post Amplify Your Agency’s Reach with Personal Brands on LinkedIn appeared first on Digital Agency Network.

The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing.  This audience-centered... The post What Does a B2B Marketing Funnel Really Look Like? appeared first on TopRank® Marketing.

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very... The post The Customer Hero: Keys to Creating Case Studies That Get Results appeared first on TopRank® Marketing.

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By... The post How to Build a B2B Video Marketing Strategy appeared first on TopRank® Marketing.

Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited... The post Age of SGE: How Will AI Affect Search Traffic in the Next Decade? appeared first on TopRank® Marketing.

When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has... The post Make Sure to Include These 8 Elements in an SEO Content Brief appeared first on TopRank® Marketing.

In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some... The post Everything You Need to Know about B2B Influencer Contracts and Payments appeared first on TopRank® Marketing.

It’s undeniable that LinkedIn* is leading the pack for professional social networks. In fact, more than half of all of... The post 9 Step Social Media Audit for Improving LinkedIn Business Page Results appeared first on TopRank® Marketing.

“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How... The post Why You Need an Influencer Strategy (and How to Build One) appeared first on TopRank® Marketing.

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind... The post What Makes B2B Thought Leadership Actually Work? appeared first on TopRank® Marketing.

Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron announced the launch of DENTSU CREATIVE, dentsu’s global creative network, at Cannes Lions. Designed to unify and accelerate creativity across the business, DENTSU CREATIVE will serve as the sole creative network for Dentsu International working with clients around the globe.  In a bold move, Dentsu International has created an entirely new global creative network, uniting its creative agencies, including 360i, dentsuMB and Isobar, and expanding its Entertainment, Earned Attention and Experience capabilities. The launch is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything Dentsu International does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market.  DENTSU CREATIVE is poised to transform brands and businesses through the lens of Modern Creativity, which looks to deliver ideas that Create Culture, Change Society and Invent the Future.  Led by Fred Levron, who joined Dentsu International as Chief Creative Officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; DENTSU CREATIVE will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across Dentsu International, and collaborate closely with Dentsu’s creative team in Japan.  DENTSU CREATIVE blends dentsu’s The post 360i is Now DENTSU CREATIVE appeared first on 360i Digital Agency Blog.

Sour Patch Kids, everyone’s favorite sweet-sour candy, has taken social by storm. Soon after making Gen Z dreams come true with an Olivia Rodrigo collab that all began with a Tweet, the brand blew past one million followers to become the most popular snack brand on TikTok. How did they do it?  Adweek recently caught up with 360i Social Strategist Shelby Jacobs to find out, as part of the Social Confidential video series that looks behind the logo to find out who is tweeting and sharing for major brands. Shelby dished on SPK’s most popular TikTok, the sweetest part of her job, her advice for fellow brand managers on social, and more.  Head to Adweek to hear more about the strategy that launched SPK to 1.4 million followers.   The post Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans appeared first on 360i Digital Agency Blog.

360i was selected as one of 15 agencies to watch by Adweek’s Agencies and Creativity editorial team. The brand was selected for its mastery of TikTok, work for OREO, a track record of new business and extensive plans to make Preparation H a digital super star.  See why 360i was celebrated for its ability to effectively tap into culture and connect brands with consumers in Adweek.  The post Adweek Names 360i as a Creative-First Agency to Watch in 2022 appeared first on 360i Digital Agency Blog.

We’re taking a quick break from launching killer work for OREO, 7-Eleven and Burger King to welcome some new senior leaders to the team here at 360i and across dentsu’s creative offering, which also includes our sister agencies dentsuMB and Isobar. After a strong year of new business wins and organic growth, we’ve added some new roles and new leaders who are courageous, curious, and bring a can-do spirit to the work we do each day.    Brian Eden joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. In addition to picking up a Titanium Lion at Cannes for Prudential’s “Challenge Lab” and Best in Show at AICP Post for Zillow’s “The Journey”, his work has been recognized at every major industry awards show, including D&AD, One Show, and the Effies. Brian will be leading creative for clients including OREO, Kroger, and Pirate’s Booty.   We’ve also brought on Bridget Jewell as Group Director, Social Creative. Bridget spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist to become a Creative Director overseeing work for clients like The post 360i and dentsu Creative Bolster Leadership Team appeared first on 360i Digital Agency Blog.

Burger King has hired 360i to oversee its US social media account, a move the brand says is needed to bring a fresh perspective to its strategy.   Ad Age covered the significant win as part of their weekly agency brief. The international chain acknowledged a proven track record since 360i already handles social for 7-Eleven and several other Mondelez brands including OREO and Sour Patch kids.   See this lead story in Ad Age’s Agency News email newsletter.  The post Burger King Taps 360i to Ignite the Brand’s Social Strategy with Fresh Perspective appeared first on 360i Digital Agency Blog.

We are pleased to share that our own Ashley Evangelista was named on Business Insider’s 2021 Rising Stars of Madison Avenue. This list recognizes individuals that develop standout creative campaigns, use data in new ways, change business practices, and challenge the traditional agency model. Ashley does all of these things and more with her team at 360i.  Ashley is a key strategic leader on several large accounts at 360i and most recently led the strategy for 7-Eleven’s first major brand campaign in nearly a decade. Check out “Take it to Eleven” here. Ashley’s achievements go beyond creatively solving our clients’ business challenges. She helped to grow 360i’s roster by bringing in consumer healthcare brands TUMS and Emergen-C.  Congratulations Ashley!   Read the full article on Business Insider.  The post 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue appeared first on 360i Digital Agency Blog.

This week, 360i launched OREO x Pokemon, which features a beautiful OREO cookie animation and OOH art display which is currently installed in Los Angeles.  This work is an example of authentic brand alignment with the animation perfectly showcasing the artistry of Pokemon while still spotlighting the iconic OREO cookie. The collab is being celebrated in advertising trades and mainstream press.    Witness how the hunt begins with coverage in Adweek.  The post Catch ‘em. Then Eat ‘em. 360i Spearheads a New OREO x Pokemon Collab appeared first on 360i Digital Agency Blog.

We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

360i Executive Creative Director Devon Hong shared his creative inspirations and what has shaped his personal life and career in The Muse by Clio. He has a lot of experience to tap into, including recent work on 7-Eleven’s “Take it to Eleven” brand refresh and various projects for Mondelez International.  Check out his storied career from Spotify to Smirnoff here.  The post 360i’s Devon Hong Shares His Creative Distinctiveness in an Interview with The Muse by Clio appeared first on 360i Digital Agency Blog.