Digital Media

Creative UK

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • From Clicks to Store Visits: Bridging the Data Divide in Local Search Operations
    by Merve Kaynak on January 2, 2026 at 6:11 pm

    The digital environment has occurred to be less about global discovery and instead about hyperlocal action. In the case of contemporary businesses, it only takes one search query to cover a thousand miles, or a few blocks. Nevertheless, with the continued domination of consumer behaviour by searches of the near me type many organizations are … The post From Clicks to Store Visits: Bridging the Data Divide in Local Search Operations appeared first on Digital Agency Network.

  • L’Oréal Digital Marketing Strategy: How Gen AI and AR Personalize Beauty
    by Cansu Ekren on January 2, 2026 at 4:10 pm

    L’Oréal digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, L’Oréal has stood out by making beauty feel both aspirational; it has been grounded in science but expressed through emotion. It’s a brand customers remember because it speaks to confidence, … The post L’Oréal Digital Marketing Strategy: How Gen AI and AR Personalize Beauty appeared first on Digital Agency Network.

  • ADA Principles: Making Websites Accessible and Compliant
    by Korbin Mantel on December 29, 2025 at 9:00 am

    Digital accessibility has shifted from a “nice-to-have” to a core requirement for every business website — especially in...

  • 5 Email Marketing Mistakes That Hurt Small Businesses
    by Musa Mustafa on December 29, 2025 at 8:33 am

    Email marketing still works. The numbers don’t lie: $46 back for every dollar spent when you get it right. But after watching hundreds of small businesses run campaigns, I’ve noticed something: most aren’t struggling because their copy is bad or their offers are weak. They struggle because the system around the email breaks down. The … The post 5 Email Marketing Mistakes That Hurt Small Businesses appeared first on Digital Agency Network.

  • Range Rover Marketing Strategy: How a Luxury Icon Dominates the Entire SUV Market
    by Cansu Ekren on December 25, 2025 at 2:37 pm

    Let’s get this out of the way first: the Range Rover marketing strategy succeeds where most brands fail, by refusing to beg for attention. In an industry obsessed with visibility, Range Rover takes a stance that feels almost confrontational: it does not explain itself, it does not chase relevance, and it does not compete on … The post Range Rover Marketing Strategy: How a Luxury Icon Dominates the Entire SUV Market appeared first on Digital Agency Network.

  • How Calvin Klein Marketing Strategy Sets the Standard in Fashion Marketing
    by Cansu Ekren on December 23, 2025 at 3:25 pm

    Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind?  Of course, it’s Calvin Klein.  What began as a clean visual language in the 1980s has evolved into one of the most recognizable aesthetics in the world. While other brands adjust to the latest trend cycle, … The post How Calvin Klein Marketing Strategy Sets the Standard in Fashion Marketing appeared first on Digital Agency Network.

  • The Most Innovative SaaS Products for Agencies in 2026
    by Marija Kata Vlasic on December 22, 2025 at 7:19 pm

    Agencies do not need more tools, they need a few tools that actually help them run a healthier business. In 2026, innovative SaaS for agencies means products that connect delivery, finances, and people so you can see what is going on and react before margins erode. It is less about flashy features and more about … The post The Most Innovative SaaS Products for Agencies in 2026 appeared first on Digital Agency Network.

  • 7 Brilliant Hotel Marketing Campaigns & Advertising Ideas That Work
    by Cansu Ekren on December 22, 2025 at 1:37 pm

    Hotel marketing campaigns are meant to do more than just fill rooms. At their best, they help people picture the stay, feel excited about it, and trust the brand before they ever click “book.” That’s why the strongest campaigns lean on real storytelling, digital touchpoints, and thoughtful personalization to create a genuine connection. And this … The post 7 Brilliant Hotel Marketing Campaigns & Advertising Ideas That Work appeared first on Digital Agency Network.

  • Jewellery Marketing Campaigns That Won the Internet: Tips for Marketers & Brands
    by Cansu Ekren on December 22, 2025 at 10:06 am

    Jewellery marketing campaigns that trend for a week? Or those that actually change how consumers connect with brands? The jewellery industry is no longer powered just by sparkle or showing off; it’s driven by stories, ethics, and human connection. According to the Retailer’s Guide to Marketing Diamond Jewellery, “marketing must begin with your customer’s satisfaction, … The post Jewellery Marketing Campaigns That Won the Internet: Tips for Marketers & Brands appeared first on Digital Agency Network.

  • Do Google Ads Work? Results, Costs, and What to Expect
    by Gabriel Ruiz on December 22, 2025 at 9:00 am

    If you’re wondering, “Do Google Ads work?”, you’re not alone. Many business owners hesitate to start because they’re...

  • Balenciaga Marketing Strategy: Shockvertising and Anti-Fashion in the Fashion Industry
    by Cansu Ekren on December 22, 2025 at 8:34 am

    Balenciaga marketing strategy says so much about how a fashion brand manages to become a cultural force by using extreme shockvertising and anti-fashion look. Actually, this is one of the most compelling and cautionary tales in contemporary branding. The Balenciaga marketing is actually rooted in “not afraid to be the villain of the fashion world. … The post Balenciaga Marketing Strategy: Shockvertising and Anti-Fashion in the Fashion Industry appeared first on Digital Agency Network.

  • Marketing Strategy and Advertising Campaigns of Maybelline
    by Berfin Cezim on December 18, 2025 at 7:25 am

    Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating advertising campaigns. From leveraging the influential power of computer-generated images, which make the audience believe there are huge lashes on trains and buses in London, to unforgettable influencer marketing campaigns such as Maybelline x Ryan Vita. In this blog post, we’ll … The post Marketing Strategy and Advertising Campaigns of Maybelline appeared first on Digital Agency Network.

  • Top Web Design Agencies to Build Your High-Impact Website in 2025
    by Berfin Cezim on December 18, 2025 at 6:53 am

    Your website is the first impression your brand makes online, and it only takes seconds to captivate or lose your audience.  Do you know that the first impressions are 94% design-related and users form an opinion about a website in just 0.05 seconds?  If those numbers got your attention, here are more web design statistics … The post Top Web Design Agencies to Build Your High-Impact Website in 2025 appeared first on Digital Agency Network.

  • 6 Free Tools to Convert Traffic into Trials (Ideas for 2026)
    by Flowlu on December 16, 2025 at 8:29 am

    Build tools to get the best leads. Get 6 actionable interactive content marketing ideas you can realize using no-code development to gain quality clients in 2026. The post 6 Free Tools to Convert Traffic into Trials (Ideas for 2026) appeared first on Digital Agency Network.

  • Smart Bidding in Google Ads: Pros, Cons, and When to Use It
    by Gabriel Ruiz on December 11, 2025 at 9:00 am

    Smart bidding has changed the way businesses approach their ad campaigns on Google. Instead of relying on manual...

  • Ad Platform Comparison: Choosing the Best for Your Business
    by Korbin Mantel on December 8, 2025 at 9:00 am

    If you’ve ever tried to choose where to run your ads, you already know how overwhelming the landscape...

  • Advertising on Reddit: Reach Niche Communities That Convert
    by Gabriel Ruiz on December 4, 2025 at 9:00 am

    Advertising on Reddit is unlike running ads on most social media platforms. Unlike traditional platforms focused on likes...

  • Primary Keywords in SEO: How to Identify & Use Them Strategically
    by Korbin Mantel on December 1, 2025 at 9:00 am

    In today’s competitive search landscape, understanding your primary keywords is essential. They’re the cornerstone of every successful SEO...

  • Google Ads Click Fraud: How to Detect It and Stop Wasting Your Budget
    by Gabriel Ruiz on November 27, 2025 at 9:00 am

    Click fraud is becoming a serious issue for businesses that advertise online. Every year, advertisers lose billions of...

  • How PPC + SEO Together Drive Real Growth for Service Businesses
    by Korbin Mantel on November 24, 2025 at 9:00 am

    For service businesses, growth is not just about generating traffic; it’s about converting that traffic into paying clients....

  • Why You Need a Google Ads Marketing Agency to Drive Better Results and ROI
    by Gabriel Ruiz on November 20, 2025 at 9:00 am

    A Google Ads marketing agency can be one of the most effective partners for connecting your business with...

  • Generative Engine Optimization (GEO): A Marketing Primer
    by Nick Nelson on September 18, 2024 at 2:11 pm

    The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve... The post Generative Engine Optimization (GEO): A Marketing Primer appeared first on TopRank® Marketing.

  • A Complete Guide to Using Original Research to Elevate B2B Content Marketing
    by Theresa Meis on September 16, 2024 at 3:07 pm

    Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your... The post A Complete Guide to Using Original Research to Elevate B2B Content Marketing appeared first on TopRank® Marketing.

  • SEO in 2025: Adapting to Google’s New Reality
    by Molly Owens on September 11, 2024 at 1:01 pm

    In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and... The post SEO in 2025: Adapting to Google’s New Reality appeared first on TopRank® Marketing.

  • Try These 7 B2C Influencer Marketing Tactics for B2B Success
    by Alex White on September 9, 2024 at 1:00 pm

    Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a... The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared first on TopRank® Marketing.

  • Content Localization Tips From the Experts
    by Harry Mackin on September 4, 2024 at 1:34 pm

    Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands... The post Content Localization Tips From the Experts appeared first on TopRank® Marketing.

  • Here’s How 11 Expert Marketers Define B2B Influencer Marketing
    by Debbie Friez on August 28, 2024 at 1:00 pm

    What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I... The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.

  • How Strong SEO Strategies Will Boost Your Lead conversion
    by Harry Mackin on August 26, 2024 at 1:27 pm

    Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before:... The post How Strong SEO Strategies Will Boost Your Lead conversion appeared first on TopRank® Marketing.

  • Should You Develop a Microsite for SEO? Learn Why and How
    by Ryan Leighty on August 21, 2024 at 1:29 pm

    If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know... The post Should You Develop a Microsite for SEO? Learn Why and How appeared first on TopRank® Marketing.

  • The Big Guide to Organic Social Media Marketing
    by Alex White on August 14, 2024 at 1:22 pm

    Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with... The post The Big Guide to Organic Social Media Marketing appeared first on TopRank® Marketing.

  • TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award
    by Debbie Friez on August 13, 2024 at 4:47 pm

    New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content... The post TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award appeared first on TopRank® Marketing.