Digital Media

Creative UK

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • Google Ads Personal Injury Lawyer Policy: What You Need to Know Before Running Ads
    by Korbin Mantel on August 1, 2025 at 9:00 am

    If you’re a personal injury attorney considering online advertising, it’s crucial to understand that Google holds legal advertisers...

  • PPC for Lawyers: Best Practices and Common Pitfalls
    by Gabriel Ruiz on July 30, 2025 at 12:00 pm

    PPC for lawyers is one of the most effective and controllable ways for law firms to generate leads...

  • AI Automation Pricing Explained: Get Started Smartly
    by Cansu Ekren on July 29, 2025 at 10:26 am

    AI automation is no longer optional—but how much should it actually cost? With 88% of marketers already integrating AI into their daily workflows and reporting up to 40% gains in advertising performance, both agencies and brands are facing the same critical question: what’s a fair, effective pricing structure for AI automation? For agencies building their … The post AI Automation Pricing Explained: Get Started Smartly appeared first on Digital Agency Network.

  • How UX Accessibility Enhances Your Website’s Experience and ADA Compliance
    by Korbin Mantel on July 28, 2025 at 12:00 pm

    Ensuring your website is accessible isn’t just about avoiding legal pitfalls; it’s about delivering a superior user experience...

  • What Elements Are Foundational for SEO With AI? A Practical Guide
    by Korbin Mantel on July 25, 2025 at 12:00 pm

    Artificial intelligence in search engine optimization is reshaping how marketers approach content, keyword strategy, and website performance. But...

  • What Are the Essential Shopify Apps Every Store Needs?
    by Korbin Mantel on July 23, 2025 at 12:00 pm

    Running a Shopify store can feel like juggling ten things at once. Your time is stretched thin between...

  • What Is an AI Automation Agency and Why Is It Important for the Marketing World?
    by Cansu Ekren on July 22, 2025 at 11:04 am

    Are you questioning what sets an AI automation agency apart from traditional marketing partners? Or wondering how these agencies can genuinely drive growth for brands and marketers in 2025 and beyond?  As artificial intelligence solidifies its position at the center of digital strategy, understanding the practical role and value of an AI automation agency is … The post What Is an AI Automation Agency and Why Is It Important for the Marketing World? appeared first on Digital Agency Network.

  • Common Mistakes of AI Writing: The Dangers of Relying on AI for Content Marketing
    by Korbin Mantel on July 21, 2025 at 12:00 pm

    Artificial intelligence (AI) has become the next big thing in marketing, and for good reason. The technology is...

  • 7 Top White Label Marketing Tools For Agencies
    by Merve Kaynak on July 19, 2025 at 7:28 pm

    Agencies thrive on reputation, and branding is a big part of that. Whether an agency offers SEO audits, social media services, or SMS campaigns, high-value clients expect to see the agency’s brand front and center. White-label marketing tools make this level of branding possible by enabling agencies to deliver premium services under their own brand … The post 7 Top White Label Marketing Tools For Agencies appeared first on Digital Agency Network.

  • Can I Get Sued Even if My ADA Website Non-Compliance Was Unintentional?
    by Korbin Mantel on July 18, 2025 at 12:00 pm

    Website ADA lawsuits are becoming increasingly common in the digital space, and many business owners are caught off...

  • Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns
    by Aygul Mehdiyeva on July 17, 2025 at 7:52 am

    Every year, businesses lose thousands of dollars due to poor email list hygiene. Martech’s 2025 data reveals a crisis: 39% of senders rarely or never clean their lists, a recipe for spam traps, bounces, and crushed ROI. As inbox algorithms get smarter and stricter in 2025, the rules of email marketing are shifting fast. It’s … The post Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns appeared first on Digital Agency Network.

  • AI Marketing Campaigns: Your 2025 Playbook for Strategy and Brand Benchmarks
    by Berfin Cezim on July 16, 2025 at 1:05 pm

    Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content … The post AI Marketing Campaigns: Your 2025 Playbook for Strategy and Brand Benchmarks appeared first on Digital Agency Network.

  • How to Rank Higher on Google and Drive More Traffic to Your Website
    by Brandon Smith on July 16, 2025 at 12:00 pm

    Wondering how to rank higher on Google? You’re not alone. If you’re a website owner looking to boost...

  • Does Using AI Affect Website SEO? What Every Business Owner Should Know
    by Korbin Mantel on July 14, 2025 at 12:00 pm

    AI tools like ChatGPT have made it easier than ever to create content quickly, but does using AI...

  • Best Digital Agency Showreel Videos in 2025 [with 9 Creative Examples]
    by Mina Onar on July 10, 2025 at 10:07 am

    Ever wonder what makes an agency showreel different from the others? A digital agency showreel is like a visual elevator pitch. It captures the essence of what the agency does best – quickly, creatively, and with a bit of flair. These short videos are where the magic happens.  If you’re curious to see how the … The post Best Digital Agency Showreel Videos in 2025 [with 9 Creative Examples] appeared first on Digital Agency Network.

  • Pepsi Marketing Strategy: How the Brand Stays Ahead of the Competition
    by Mina Onar on July 10, 2025 at 8:46 am

    Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident success? Beginning as a small operation in North Carolina in 1893, Pepsi has grown into a global phenomenon, with distribution in over 200 countries. As … The post Pepsi Marketing Strategy: How the Brand Stays Ahead of the Competition appeared first on Digital Agency Network.

  • AI Agency Pricing Guide 2025: Models, Costs & Comparison with Digital Agencies
    by Berfin Cezim on July 8, 2025 at 11:29 am

    Gone are the days of flat retainers and hourly rates that made AI agency marketing pricing easy (but often unfair). A new wave of hybrid, performance-based, and usage-driven models is reshaping how services are billed.  From $99/month automation packages to $500K+ custom AI builds, I’m mapping the new pricing landscape with real benchmarks, model comparisons, … The post AI Agency Pricing Guide 2025: Models, Costs & Comparison with Digital Agencies appeared first on Digital Agency Network.

  • Burger King’s Sizzling Marketing Strategies & Campaigns
    by Berfin Cezim on July 8, 2025 at 10:52 am

    Founded in 1953, Burger King changed hands many times and underwent multiple transformations in how they approach advertising. Through the 1970s and up until the 2000s, Burger King’s marketing strategy was handled by numerous agencies specialized in fast food marketing, but none of them are as creative as its recent wonders.  Burger King Marketing by … The post Burger King’s Sizzling Marketing Strategies & Campaigns appeared first on Digital Agency Network.

  • 5 Best Practices to Create Cross-Channel Marketing Reports for Clients 
    by Justas Malinauskas on July 8, 2025 at 10:38 am

    I’ve talked with hundreds of marketing agency leaders and specialists in the past 10 years of leading Whatagraph, and one thing is certain: It’s incredibly difficult to get clients to read and care about marketing reports. Yet, it’s also absolutely necessary to explain the value you bring to your clients.  Because without a marketing report, … The post 5 Best Practices to Create Cross-Channel Marketing Reports for Clients  appeared first on Digital Agency Network.

  • McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2025
    by Berfin Cezim on July 8, 2025 at 10:31 am

    Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s feels instantly familiar. McDonald’s marketing strategy is built on consistency, emotional relevance, and the ability to feel local in every market.  Familiarity carries through in its marketing by showing how different generations, cultures, and communities connect through a shared, yet locally adapted … The post McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2025 appeared first on Digital Agency Network.

  • From Conversation to Conversion: The Integrated Power of Community & Influencer Marketing
    by Eleni Georgiou on July 7, 2025 at 2:06 pm

    You might be in the business of selling, but let’s be real: the relationships you build with your audience go way beyond just a transaction. People crave originality, connection and responsiveness, now more than ever. But building and nurturing those relationships? Not always a walk in the park. In fact, there’s a lot more to … The post From Conversation to Conversion: The Integrated Power of Community & Influencer Marketing appeared first on Digital Agency Network.

  • Generative Engine Optimization (GEO): A Marketing Primer
    by Nick Nelson on September 18, 2024 at 2:11 pm

    The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve... The post Generative Engine Optimization (GEO): A Marketing Primer appeared first on TopRank® Marketing.

  • A Complete Guide to Using Original Research to Elevate B2B Content Marketing
    by Theresa Meis on September 16, 2024 at 3:07 pm

    Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your... The post A Complete Guide to Using Original Research to Elevate B2B Content Marketing appeared first on TopRank® Marketing.

  • SEO in 2025: Adapting to Google’s New Reality
    by Molly Owens on September 11, 2024 at 1:01 pm

    In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and... The post SEO in 2025: Adapting to Google’s New Reality appeared first on TopRank® Marketing.

  • Try These 7 B2C Influencer Marketing Tactics for B2B Success
    by Alex White on September 9, 2024 at 1:00 pm

    Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a... The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared first on TopRank® Marketing.

  • Content Localization Tips From the Experts
    by Harry Mackin on September 4, 2024 at 1:34 pm

    Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands... The post Content Localization Tips From the Experts appeared first on TopRank® Marketing.

  • Here’s How 11 Expert Marketers Define B2B Influencer Marketing
    by Debbie Friez on August 28, 2024 at 1:00 pm

    What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I... The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.

  • How Strong SEO Strategies Will Boost Your Lead conversion
    by Harry Mackin on August 26, 2024 at 1:27 pm

    Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before:... The post How Strong SEO Strategies Will Boost Your Lead conversion appeared first on TopRank® Marketing.

  • Should You Develop a Microsite for SEO? Learn Why and How
    by Ryan Leighty on August 21, 2024 at 1:29 pm

    If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know... The post Should You Develop a Microsite for SEO? Learn Why and How appeared first on TopRank® Marketing.

  • The Big Guide to Organic Social Media Marketing
    by Alex White on August 14, 2024 at 1:22 pm

    Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with... The post The Big Guide to Organic Social Media Marketing appeared first on TopRank® Marketing.

  • TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award
    by Debbie Friez on August 13, 2024 at 4:47 pm

    New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content... The post TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award appeared first on TopRank® Marketing.