Digital Media

Creative UK

MAJOR INFLUENCERS AND FACTORS

  • Ability to reach and engage current and prospective clients 24/7 is driving greater adoption by UK firms the last few years with even very small businesses just starting up putting increasing focus on the digital realm from the outset especially social media marketing
  • Consumers especially in the direct to consumer area are challenging current marketing assumptions and approaches through having their own preferred technology stacks based on their preferred devices, apps and conversational products that reflect their patterns of behaviour in regards to how they research and buy products.
  • Expectations of marketing in both direct to client and B2B are to be more engaging, fun and original for instance viral marketing campaigns
  • Very specific to the growth of technology is greater focus on meaningful marketing through ‘conversational marketing’ i.e. voice, chatbots etc.
  • Digital marketing is proving to be more cost effective, easier to assess ROI and success (such as with SEO) and increasingly preferred by consumers as the channel to engage with them and as a result adoption is increasingly as never before in the UK and globally.
  • Customer interaction is key – understanding the correct use of where to apply digital marketing and use the appropriate channels is a must or where a more ‘human’ touch is required such as human interaction via a telephone oppose to a chatbot.
  • In the UK and globally there is some current ‘pull-back’ as recent data breaches and uses of personal data are coming to light although this does not seem to be markedly affecting the overall markets.
  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

MAJOR TECHNOLOGICAL AREAS

  • Artificial intelligence is increasingly being embedded into more and more applications by both larger firms and more innovative firms and in particular Machine Learning and Augmented Reality are also thought to be the next big growth areas here and globally by many industry analysts and experts.
  • Advanced analytics is also increasingly a critical factor in assessing and adapting marketing targeting and ‘on the fly’ strategical decisions by larger firms – also of note are other uses such as the infamous use of firms such as Cambridge Analytica for the Vote Leave campaign for Britain’s Brexit referendum allegedly giving them the edge in targeting up to three million previously unidentified prospective voters and influencing them to vote to leave the EU.
  • Taking into account the above – targeting is a key driver for areas such as email marketing as an example as is the use of targeted marketing on social platforms being ‘individualised’ for each prospective buyer.
  • There is a real requirement for organisations to now refine their use of marketing platforms as many companies have too many platforms either being totally unused or many of the features going unused.
  • Another real requirement for businesses is to integrate the customer experience considering the different channels they may be engaging with your brand.
  • Emerging growth in the UK in Conversational Interfaces in the last 2-3 years adopted by many firms via their web sites to both help with purchasing products and services or with support and help. Chatbots can still be seen as negative though so technology to improve these types of integrations is a potential growth area in the near future.
  • Data Privacy – GDPR has created a new pressure on digital marketers to be more mindful of personal data collection and management. Due to this there is substantial opportunity in the area of providing technology to ensure communication is appropriate and cross check consent has been given.
  • (CMSs) and digital experience (DXP) technologies are another key area to research as content is increasingly delivered to automobile dashboards, retail kiosks, fitness trackers, and kitchen appliances.
  • Conversational interfaces such as Google, Siri and Alexa are live content delivery mechanisms that require specialized and highly personalized content ‘snippets’ driven by AI algorithms in response to real-time questions and requests.

Industry News

  • How Calvin Klein Marketing Strategy Sets the Standard in Fashion Marketing
    by Cansu Ekren on October 13, 2025 at 12:06 pm

    Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind?  Of course, it’s Calvin Klein.  What began as a clean visual language in the 1980s has evolved into one of the most recognizable aesthetics in the world. While other brands adjust to the latest trend cycle, … The post How Calvin Klein Marketing Strategy Sets the Standard in Fashion Marketing appeared first on Digital Agency Network.

  • How Much Do Facebook Ads Cost?
    by Korbin Mantel on October 13, 2025 at 9:00 am

    Facebook remains one of the most powerful advertising platforms in the world, with over 3 billion active users....

  • How Virtual Data Rooms Help eCommerce Startups Build Investor Trust
    by Merve Kaynak on October 10, 2025 at 3:55 pm

    The confidence of the investors in the eCommerce space has never been more difficult to secure. The industry is a high-paced, high-data, and highly competitive one. Investors do not merely desire to observe traction in the market; they require evidence of operational discipline, financial openness, and responsible management of data. For founders, this means that … The post How Virtual Data Rooms Help eCommerce Startups Build Investor Trust appeared first on Digital Agency Network.

  • Google Ads Campaign Types Explained: Find the Best Fit for Your Business
    by Gabriel Ruiz on October 9, 2025 at 9:00 am

    Choosing the right Google Ads campaign type can mean the difference between wasted budget and real business growth....

  • NBA Marketing Campaigns: Strategy Behind the MVP of Marketing
    by Cansu Ekren on October 7, 2025 at 2:51 pm

    We all fundamentally agree that there is a distinct marketing approach that we can refer to as NBA Marketing. In fact, it’s become somewhat of a style on its own, setting a benchmark in sports marketing. The NBA’s marketing strategy is unique in sports and entertainment, especially when viewed through a digital marketer’s lens. In … The post NBA Marketing Campaigns: Strategy Behind the MVP of Marketing appeared first on Digital Agency Network.

  • Revolut’s Game-Changing Digital Marketing Strategies & Campaigns
    by Cansu Ekren on October 7, 2025 at 10:39 am

    Revolut, the new-age fintech solution, is undoubtedly rewriting the marketing playbook for finance institutions and serves everyone from age 7 to 70 (literally!) Its success is rooted in transforming how people handle their money daily. But what’s the secret behind this remarkable hit? Actually, the company’s rise is not merely a stroke of luck; the … The post Revolut’s Game-Changing Digital Marketing Strategies & Campaigns appeared first on Digital Agency Network.

  • 4 Lessons to Learn from Toyota’s Digital Marketing Strategy
    by Gizem Tas on October 7, 2025 at 10:03 am

    Toyota's strategies vary across different practicing areas at several levels ... The post 4 Lessons to Learn from Toyota’s Digital Marketing Strategy appeared first on Digital Agency Network.

  • Walmart’s Marketing Strategy Explained with Marketing Campaigns
    by Parita Pandya on October 6, 2025 at 3:42 pm

    With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s digital marketing strategy is rooted in two ‘A’s’–Accessibility and Availability.  It has 10,622 stores across 24 countries and successfully caters to over 37 million customers daily through its marketplace and offline stores, ticking off both A’s.  Starting its journey as a small discount retailer today, entails a … The post Walmart’s Marketing Strategy Explained with Marketing Campaigns appeared first on Digital Agency Network.

  • Burberry’s Over The Top Digital Marketing Strategy & Deluxe Advertising Campaigns
    by Bengisu Kılıç on October 6, 2025 at 2:07 pm

    Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for their creativity and innovation. Let’s explore how Burberry campaigns are utilized to create a sense of luxury and exclusivity. Burberry’s Marketing Mix The marketing mix, commonly known as the … The post Burberry’s Over The Top Digital Marketing Strategy & Deluxe Advertising Campaigns appeared first on Digital Agency Network.

  • Web Development in the AI Era: How to Build Fast, Flexible & Future-Proof Websites
    by Hamak on October 3, 2025 at 9:54 am

    Introduction Artificial intelligence is changing digital marketing, and websites are at the center of this change. A website is often the first place customers go to learn about a business, compare options, or make a purchase. It acts as a sales channel, a marketing hub, and a space where trust is built. To serve these … The post Web Development in the AI Era: How to Build Fast, Flexible & Future-Proof Websites appeared first on Digital Agency Network.

  • The Hidden Cost of Slow Websites: Why Technical SEO Directly Impacts Your Bottom Line
    by Angela Diniak on October 3, 2025 at 9:00 am

    In today’s fast-paced digital world, speed isn’t just a luxury; it’s a necessity. A slow website does more...

  • 12 Leading CRO Agencies to Skyrocket Your Conversion Rates
    by Mina Onar on October 3, 2025 at 8:56 am

    Driving traffic to your website is just the first step—but it doesn’t mean much if those visitors don’t take action. The real challenge is turning those clicks into customers, leads, or subscribers. That’s where conversion rate optimization (CRO) comes in. Why spend so much on getting people to your site if they leave without doing … The post 12 Leading CRO Agencies to Skyrocket Your Conversion Rates appeared first on Digital Agency Network.

  • What Marketers Can Learn from the John Lewis Marketing Strategy
    by Cansu Ekren on October 2, 2025 at 11:38 am

    Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. It’s a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to adam&eveDDB, John Lewis marketing strategy throughout the years (especially Christmas advertising efforts) created Britain’s most … The post What Marketers Can Learn from the John Lewis Marketing Strategy appeared first on Digital Agency Network.

  • 7 Clear Signs It’s Time To Use a Landing Page for Your Google Ads Campaigns
    by Korbin Mantel on October 2, 2025 at 9:00 am

    You’ve written compelling ad copy, targeted the right keywords, and your Google Ads campaign drives solid traffic. But...

  • Unlocking Success: A Deep Dive into PayPal’s Marketing Strategy
    by Mina Onar on October 1, 2025 at 2:22 pm

    Ever wondered what fuels the digital payments revolution? How does a company like PayPal keep millions of users not just clicking but eagerly paying? And what are the secret ingredients of PayPal’s digital marketing strategy that makes the competition break a sweat? If these questions have ever crossed your mind, you’re in for an intriguing … The post Unlocking Success: A Deep Dive into PayPal’s Marketing Strategy appeared first on Digital Agency Network.

  • Why 69% of American Marketers Are Excited (Not Scared) About AI
    by DAN on October 1, 2025 at 7:42 am

    According to a recent study by SurveyMonkey, 69% of American marketers reported feeling excited about the rise of AI and its impact on their jobs. (Image Source: SurveyMonkey) As we step into a new era of marketing, where more teams are embracing AI technologies, AI marketing statistics suggest that 60% of marketers are now very … The post Why 69% of American Marketers Are Excited (Not Scared) About AI appeared first on Digital Agency Network.

  • The Rise of Large Language Models (LLMs) in Search: What It Means for Your SEO Strategy
    by Korbin Mantel on September 29, 2025 at 9:00 am

    Google isn’t dead, but it’s no longer the only door to being discovered. AI-powered tools like ChatGPT, Perplexity,...

  • Your AI SEO Checklist for 2025: Stay Ahead of the Generative Search Curve
    by Korbin Mantel on September 26, 2025 at 9:00 am

    Search is no longer about ranking in the top 10 links. With Google’s AI Overviews, AI Mode, and...

  • 4 Key Types of SEO You Should Know
    by Korbin Mantel on September 24, 2025 at 9:00 am

    Search engine optimization (SEO) isn’t one-size-fits-all. There are multiple ways to improve your site’s visibility, and each approach...

  • Local Service Ads for Lawyers: Drive More Client Leads
    by Gabriel Ruiz on September 22, 2025 at 9:00 am

    Local Service Ads for lawyers are transforming how law firms attract prospective clients. These pay-per-lead Google Ads enable...

  • Google AI Search Updates: What Marketers Need to Know About the AI-Driven SERP
    by Korbin Mantel on September 19, 2025 at 9:00 am

    Google’s search landscape is undergoing its most dramatic transformation in decades. The rise of AI-driven search powered by...

  • Generative Engine Optimization (GEO): A Marketing Primer
    by Nick Nelson on September 18, 2024 at 2:11 pm

    The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve... The post Generative Engine Optimization (GEO): A Marketing Primer appeared first on TopRank® Marketing.

  • A Complete Guide to Using Original Research to Elevate B2B Content Marketing
    by Theresa Meis on September 16, 2024 at 3:07 pm

    Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your... The post A Complete Guide to Using Original Research to Elevate B2B Content Marketing appeared first on TopRank® Marketing.

  • SEO in 2025: Adapting to Google’s New Reality
    by Molly Owens on September 11, 2024 at 1:01 pm

    In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and... The post SEO in 2025: Adapting to Google’s New Reality appeared first on TopRank® Marketing.

  • Try These 7 B2C Influencer Marketing Tactics for B2B Success
    by Alex White on September 9, 2024 at 1:00 pm

    Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a... The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared first on TopRank® Marketing.

  • Content Localization Tips From the Experts
    by Harry Mackin on September 4, 2024 at 1:34 pm

    Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands... The post Content Localization Tips From the Experts appeared first on TopRank® Marketing.

  • Here’s How 11 Expert Marketers Define B2B Influencer Marketing
    by Debbie Friez on August 28, 2024 at 1:00 pm

    What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I... The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.

  • How Strong SEO Strategies Will Boost Your Lead conversion
    by Harry Mackin on August 26, 2024 at 1:27 pm

    Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before:... The post How Strong SEO Strategies Will Boost Your Lead conversion appeared first on TopRank® Marketing.

  • Should You Develop a Microsite for SEO? Learn Why and How
    by Ryan Leighty on August 21, 2024 at 1:29 pm

    If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know... The post Should You Develop a Microsite for SEO? Learn Why and How appeared first on TopRank® Marketing.

  • The Big Guide to Organic Social Media Marketing
    by Alex White on August 14, 2024 at 1:22 pm

    Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with... The post The Big Guide to Organic Social Media Marketing appeared first on TopRank® Marketing.

  • TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award
    by Debbie Friez on August 13, 2024 at 4:47 pm

    New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content... The post TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award appeared first on TopRank® Marketing.